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Case: Data-Mining Ethics and Company Growth Square Off.

 Because the information came from their customer data warehouse, it appears their
customers became participants to their research without their consent.
 In general, research must be designed so that a participant does not suffer physical harm,
discomfort, pain, embarrassment, or LOSS OF PRIVACY.
 Effect of this will be the Supply Co will lose its customers due to lack of faith in
management practices.
 Similar to Facebook, in a way, you data stored in your accounts is used to produce
statistics on various projects and decisions.

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