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    Tam Lanscape Framework

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    Jason Tang
    The document presents a framework for understanding consumers' intention to shop online. It suggests that perceived product information, perceived usefulness, and perceived ease of use positively influence consumers' attitudes towards online shopping. A positive attitude then positively influences consumers' intention to actually shop online, which is also positively impacted by trust in online shopping and price perception.

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    Tam Lanscape Framework

    Uploaded by

    Jason Tang
    10 views1 page
    The document presents a framework for understanding consumers' intention to shop online. It suggests that perceived product information, perceived usefulness, and perceived ease of use positively influence consumers' attitudes towards online shopping. A positive attitude then positively influences consumers' intention to actually shop online, which is also positively impacted by trust in online shopping and price perception.

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    The document presents a framework for understanding consumers' intention to shop online. It suggests that perceived product information, perceived usefulness, and perceived ease of use positively influence consumers' attitudes towards online shopping. A positive attitude then positively influences consumers' intention to actually shop online, which is also positively impacted by trust in online shopping and price perception.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    10 views1 page

    Tam Lanscape Framework

    Uploaded by

    Jason Tang
    The document presents a framework for understanding consumers' intention to shop online. It suggests that perceived product information, perceived usefulness, and perceived ease of use positively influence consumers' attitudes towards online shopping. A positive attitude then positively influences consumers' intention to actually shop online, which is also positively impacted by trust in online shopping and price perception.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 1

    Figure 3: Framework for consumers’ intention to shop online.

    Perceived H6
    Perceived
    Product
    Usefulness
    Information
    H2 H1

    H3

    H4 H9
    Perceived Ease Attitude towards Intention to
    of Use Online Shopping Shop Online

    H5 H7

    Trust Price Perception

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