PROCESS OF COMMUNICATION

SOURCE – this is the person that is delivering a message to recipient.

MESSAGE- This refers to the information that the sender is relaying to the receiver.

ENCODING- which means translating information into a message in the form of symbols that
represent ideas or concepts.The verbal and non verbal is being used in this part. Lets say speaking ,
it is typically focus on speech while talking because it verbal communication. Also in writing, it is
also a form of verbal communication because it uses words too. And in Non verbal, it includes
facial expression, gestures, touch, eye contact (good eye contact often conveys trait of honesty)
CHANNEL- or the medium.  Channels of communication include speaking, writing, video transmission,
audio transmission, electronic transmission through emails, text messages and faxes and even nonverbal
communication, such as body language.

DECODING- which means mentally processing the message into understanding. The receiver must
understand the message beng said.

Receiver- refers to the person who is receiving the message

Feedback- or in other words interactions.For example, everytime I dine in in a restaurant or fast food
chain. Once they bring my order, I always say Thankyou. That is feedback. Even when you smile
when someone greets you? It is also considered as feedback

CONTEXT -  refers to the setting in which communication takes place.

1 The physical context refers to the concrete environment.  It can be a sporting event, place of worship,
or restaurant.  Each atmosphere has its own set of rules for how to communicate (i.e. you would not talk
in the same manner at a basketball game as you would at a church). 

2. The cultural context refers to the values, beliefs, lifestyles, and behaviors of a group of people.  Such
instances will influence whether something is considered right or wrong by the people involved.

3. The social-psychological  context involves the norms of the group in a particular situation, including
the intimacy level among speakers and the formality of the exchange.  Again, there are certain rules set
regarding how to communicate, for a conversation held between boyfriend and girlfriend would not be
handled in the same manner as a conversation between boss and worker. 

4. The temporal context  is the positioning of a message within a sequence of conversational events.  It

governs the mood of the conversation and how topics are to be addressed and related thereafter.  For
example, the conversation is carried differently when someone admits they were laid off from a job or
when a couple announces the birth of their first child.

Noise-

2. physcological noise- is a type of interference that occurs within our minds as we try to communicate
with others. ANOTHER SXAMPLE IS SARCASM. WHEN WE SAY SARCASM ITS IS OUR WAY TO MOCK
SOMEON or satirical remarks or comment to someone. Sarcasm is all about the context and tone of
voice, which is why it works better verbally.
3. Semantic noise refers to when a speaker and a listener have different interpretations of the
meanings of certain words.
* technical noise- refers to the instreuments , telephones ringing, droppoing things

COMMUNICATION MODELS

Ethos (sometimes called an appeal to ethics), then, is used as a means of convincing

an audience via the authority or credibility of the persuader, be it a notable or
experienced figure in the field or even a popular celebrity.
Ethos is the Greek word for “character.” The word “ethic” is derived from ethos.
Pathos (appeal to emotion) is a way of convincing an audience of an argument by
creating an emotional response to an impassioned plea or a convincing story.
Logos (appeal to logic) is a way of persuading an audience with reason, using facts
and figures.

Example. Mayor Isko Moreno

BERLOS SMCR
 Communication Skills
Communication skills of a person is a factor that affects the communication process. If
the sender has good communication skills, the message will be communicated better
than if the sender’s communication skills are not good. Similarly, if the receiver can not
grasp the message, then the communication will not be effective. Communication skills
include the skills to speak, present, read, write, listening, etc.
 Attitude
The attitude of the sender and the receiver creates the effect of the message. The
person’s attitude towards self, the receiver and the environment changes the meaning
and effect of the message.
 Knowledge
Familiarity with the subject of the message makes the communicated message have its
effect more. Knowledge on the subject matter makes the communicator send the
message effectively.
 Social Systems
Values, beliefs, laws, rules, religion and many other social factors affect the sender’s way
of communicating the message. It creates difference in the generation of message. Place
and situation also fall under social systems.
  Culture
Cultural differences make messages different. A person from one culture might find
something offensive which is very much accepted in another culture.
M-Message
A message is the substance that is being sent by the sender to the receiver. It might be
in the form of voice, audio, text, video or other media. The key factors affecting the
message are
 Content
Content is the thing that is in the message. The whole message from beginning to end is
the content.
 Elements
Elements are the non verbal things that tag along with the content like gestures, signs,
language, etc.
 Treatment
Treatment is the way in which the message is conveyed to the receiver. Treatment also
effects the feedback of the receiver.
 Structure
The structure of the message or the way it has been structured or arranged, affects the
effectiveness of the message.
 Code
Code is the form in which the message is sent. It might be in the form of language, text,
video, etc.
C-Channel
Channel is the medium used to send the message. In mass communication and other
forms of communication, technical machines might be used as a channel like
telephone, internet, etc. But in general communication, the five senses of a human being
is the channel for the communication flow and it affects the effectiveness of the
channel.
 Hearing – We receive the message through hearing.
 Seeing – We perceive through seeing. We also get non-verbal messages by seeing.
 Touching – Many of the non-verbal communication happens from touching like holding
hands.
 Smelling – We collect information from smelling.
 Tasting – Taste also provides the information to be sent as a message.
R- Receiver
Receiver is the person who gets the message sent in the process. This model believes
that the thinking pattern and all other factors mentioned above must be in sync to that
of the sender for the communication to be effective. The message might not have the
same effect as intended if the receiver and sender are not similar. The receiver must
also have a very good listening skill. Other factors are similar to that of the sender.
  Communication skills
 Attitudes
 Knowledge
 Social Systems
 Culture

SHANNON WEAVER

t is known as the “mother of all models” because of its wide popularity. The
model is also known as ‘information theory’ or the ‘Shannon theory’ because
Claude Shannon was the main person who developed the theory.
1. Sender (Information Source)
The Shannon Weaver model starts with the sender or “information source”. They are the person
(or object, or thing – any information source) who has the information to begin with. The
information source starts the process by choosing a message to send, someone to send the
message to, and a channel through which to send the message.

A sender can send a message in multiple different ways: it may be orally (through spoken word),
in writing, through body language, music, etc.

Example: An example of a sender might be the person reading a newscast on the nightly news.
They will choose what to say and how to say it before the newscast begins.

2. Encoder (Transmitter)
The next step in the Shannon Weaver model is the ‘encoder’. The encoder is the machine (or
person) that converts the idea into signals that can be sent from the sender to the receiver. The
Shannon model was designed originally to explain communication through means such as
telephone and computers which encode our words using codes like binary digits or radio waves.
However, the encoder can also be a person that turns an idea into spoken words, written words,
or sign language to communicate an idea to someone.

Examples: The encoder might be a telephone, which converts our voice into binary 1s and 0s to
be sent down the telephone lines (the channel). Another encode might be a radio station, which
converts voice into waves to be sent via radio to someone.

3. Channel
The next step in the Shannon Weaver model is the ‘channel’. The channel of communication is
the infrastructure that gets information from the sender and transmitter through to the decoder
and receiver. We sometimes also call this the ‘medium’.
Examples: A person sending an email is using the world wide web (internet) as a medium. A
person talking on a landline phone is using cables and electrical wires as their channel.
If we’re face-to-face, perhaps we don’t have a channel, except the sound waves from our voice
that carry the sound from the sender’s mouth to the receiver’s ear.

4. Noise
The next step in the Shannon Weaver model is ‘noise’. Noise interrupts a message while it’s on
the way from the sender to the receiver. It’s named after the idea that ‘noise’ could interrupt our
understanding of a message. There are two types of noise: internal and external.
Internal noise happens when a sender makes a mistake encoding a message or a receiver
makes a mistake decoding the message. Here’s the two points where it can happen:

 At the point of encoding (for example, when you misspell a word in a text message);
 At the point of decoding (for example, when someone misinterprets a sentence when
reading an email)
External noise happens when something external (not in the control of sender or receiver)
impedes the message. So, external noise happens:

 At the point of transmission through the channel (for example, when we’re having a
conversation by a busy highway and the receiver is having trouble hearing over the
sound of cars)
One of the key goals for people who use this theory is to identify the causes of noise and try to
minimize them to improve the quality of the message.

Examples: Examples of external noise may include the crackling of a poorly tuned radio, a lost
letter in the post, an interruption in a television broadcast, or a failed internet connection.
Examples of internal noise may include someone having a headache so they can’t concentrate,
someone speaking with a heavy accent, or when the sender mumbles when speaking.

5. Decoder
The next step in the Shannon Weaver model is ‘decoder’. Decoding is the exact opposite of
encoding. Shannon and Weaver made this model in reference to communication that happens
through devices like telephones. So, in this model, there usually needs to be a device that
decodes a message from binary digits or waves back into a format that can be understood by
the receiver.
If we’re talking about direct communication between people without the use of technology,
there may still be a need for decoding. For example, you might need to decode a secret
message, turn written words into something that makes sense in your mind by reading them out
loud, or you may need to interpret (decode) the meaning behind a picture that was sent to you.

Examples: Decoders can include computers that turn binary packets of 1s and 0s into pixels on
a screen that make words, a telephone that turns signals such as digits or waves back into
sounds, and cell phones that also turn bits of data into readable (and listenable) messages.
6. Receiver (Destination)
The next step in the Shannon Weaver model is ‘receiver’ The receiver is the end-point of the
original Shannon and Weaver model of the technical communication process. This is the step
where the person finally gets the message, or what’s left of it after accounting for noise.
Examples: Examples of a receiver might be: the person on the other end of a telephone, the
person reading an email you sent them, an automated payments system online that has
received credit card details for payment, etc.

7. Feedback
The final step in the Shannon Weaver model is ‘feedback’. Actually, the ‘feedback’ step was not
originally proposed by Shannon and Weaver in 1948. Norbert Weiner came up with the
feedback step in response to criticism of the linear nature of the approach. (‘Linear’ means that
the messages are only going one way).

HELICAL

Example of Helical Model of Communication

A child crying at birth signifies the communication of the child to its parents that he/she
is alive. After some years, the child cries whenever the child needs anything like food or
attention. He/she learns words and starts communicating with words.

The child learns specific languages and communicates with the people who know the
language that he/she knows. Communication becomes more complex as the child
grows into adult and to the existing moment. The adult uses the same pronunciations
and use of words or facial expressions that he/she learned when he/she was a child.
Communication is directly dependent on his/her past behavior as a child but can also
modify as the person grows.
In this example, communication evolves with the child crying. This is where the helix is
small at the bottom. And he continues communication, the helix gradually grows. When
the communication becomes more complex, the spiral grows wider. From then on, it
grows steadily as his life goes on.

EXAMPLE. TEACHER AND STUDENT OR ME AND FRIENDS

KNOW YOUR PURPOSE OF COMMUNIVATING, Simply because when we do something, may purpose e,
may purpose po natin king bakit natin ginwa ang isang bagay. For example po. Teacher, karamihan po sa
aking mga kaibigan ay eachers, at tinatanong ko kung ANO PURPOSE NG PAGIGING TEACHER nag
teacher. Isa po sa mga sagot nila, gusto nil ana magkaroon ng kaalaman ang kanilang estudyante O Kaya
gumada ang future ng mga bata. meron din na ang purpose nila ay dahil mahal nila ang kanilang
ginawa. Passion po nila.