FP

Focal Point
Bringing ideas to life…
Inspiration
Mankind is not a circle with a single center

but an ellipse with two focal points of which

facts are one and ideas the other.

By Victor Hugo

bringing ideas to life…

 Deck of Services

POSM Design & Printing

Social Media

Retail

Activations

OOH/ Events

AR/ VR/ AI
Engagement

Focal Point is geared to service in areas of core brand & trade building domains offering the above services

bringing ideas to life…

Qualification to deliver…

Team of qualified & experienced

professionals from core marketing &
advertising industry

Hold a diversified background in FMCG &

Services sector

With over a decade of experience in Oman

market from changing consumer dynamics
to one on one consumer engagement

bringing ideas to life…

 Geographic Coverage

➢ Muscat
➢ Musannah
➢ Sohar
➢ Buraimi
➢ Nizwa
➢ Ibri
➢ Al Wafi
➢ Mudheibi
➢ Salalah

Equipped to deliver services to the whole Sultanate

bringing ideas to life…

 Global Brand Portfolio

Refreshment
Beverages

Beauty &
Personal Care

Home Care &

Detergents

Consumer

Others

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Oman Representative Office

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 Category Branding
Carrefour Al Araimi Carrefour City Centre
Mall Qurum

Carrefour City Centre Carrefour City Centre

Sohar Nizwa

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Fleet Graphics

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Trade Executions

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Retail Stands

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 Sampling In Trade

▪ Focal Point by virtue of its clients in the FMCG business is engaged in

various promotions, sampling and display execution across different
trade levels
▪ Modern Trade – Hypermarkets
▪ General Trade – Mini Markets/ Supermarkets/ Food Stuff etc.
▪ Eateries – Coffee Shops/ Restaurants

▪ We are therefore confident to share our below milestones…

12000+ Promotion Hrs. 90% Omani Promoters

▪ Focal Point also has the credit to sample Oman’s biggest sample size for
Tanuf Kids school sampling – 4200 students.

bringing ideas to life…

Sampling In Trade

bringing ideas to life…

bringing ideas to life…
 Sampling in Schools

4,200 Students sampled in 8 Int’l Schools

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 Promo Marketing

Promotion Briefing and Indirect Sales Push

bringing ideas to life…

 Activations

Gathered 290 Participating youth in 3 days of activity

bringing ideas to life…

Registered 430 new customers in 2 days of activity

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 Out of Home

Achievement of doing Oman’s

biggest Corporate signage for
“TRAMPO”

Implemented outdoor &

indoor fabrications for
Corporate clients

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 LED VDO Projections

Installed Video walls at Bank of Beirut

with post teller & token automation
drive software

Signed with Bank Muscat for Consumer

AR experience via Kinect sensor offering
interactive consumer engagements
software

Work in progress to activate AR Interactive Customer Engagement

bringing ideas to life…
Leadership Dev. Program

CSR Leadership Development Programs

for Students – BP Oman visit

• Colleges to send their teams of two.

• Finalist will travel to BP UK for 3 days
2 Nights visit.
bringing ideas to life…
Corporate Events

Plan, Organize and

Execute corporate
events and annual team
building exercises for
Clients

bringing ideas to life…

Thank you
Contact Us:

International Focal Point LLC

Contacts: +968 22343996 (PABX)/ 96087936 (GSM)

Website: www.focalpointom.com

Email: info@focalpointom.com

bringing ideas to life…