ENGLISH LANGUAGE DEPARTMENT

COLLEGE OF ARTS AND LETTERS

BICOL UNIVERSITY
LEGAZPI CITY

FIRST SEMESTER
ACADEMIC YEAR 2020-2021

PROPERTY OF:

__________________________________________________
NAME OF STUDENT/COURSE AND YEAR

GEC-15, PURPOSIVE COMMUNICATION Module 2

 FORMAT FOR TASKS

Save all tasks in a letter-size or short bond paper [.docx or .doc format] and rename the
file using this format (M2-BSSW -Block B - Surname & Initials). Send your work to my e-
mail add: auroramojarmonjardin@gmail.com

Name: __________________________ Course & Year: ______

TASK # 1

_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
______________________________________________________________________________

TASK # 2

______________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

GEC-15, PURPOSIVE COMMUNICATION Module 2

 CHAPTER TWO

COMMUNICATION AND GLOBALIZATION

WHAT IS THIS LESSON ABOUT?

This lesson focuses on the meaning of globalization, what causes it, what drives
it its implications and how it affects communication. As more people cross borders
because of globalization, more language contact happens, making communication more
challenging.

WHAT WILL YOU LEARN?

At the end of this lesson, you are expected to:

1. Understand the impact of globalization on communication, and vice-versa;

2. Demonstrate awareness on the role and status of English as a global
language;
3. Apply Standard English and bias-free language in writing and
communicating with people from different cultures and discourse
communities.

GEC-15, PURPOSIVE COMMUNICATION Module 2

 Many global companies operate in the Philippines. These companies
have Filipino counterparts which compete with them. As an example of a
global company is McDonald’s; its Filipino competition is Jollibee.

• Choose a global company and a Filipino counterpart that you have

visited. Reflect your experiences as a customer of these
companies.
a. What are the similarities and differences between the
two?
b. Did you have a good experience with either of them?
Which company has provided better products and
services for you?

a. ________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

b. ________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

GEC-15, PURPOSIVE COMMUNICATION Module 2

LESSON 1: GLOBALIZATION & ITS EFFECT ON
COMMUNICATION

LET’S READ!

‘Globalization’ and ‘global’ are terms we often encounter today. These terms are
associated with realities outside the territories of nation-states. All countries are
engaged in globalization.
WHAT IS GLOBALIZATION?

GLOBALIZATION is the expansion and integration of the cultural, political,

economic and technological domains of countries. This reflects that the world is
borderless, and the countries are interconnected and interdependent. For
example, the United States of America (General Electric, Chevron, Starbucks,
and McDonalds), Japan (Toyota and Honda) and the Philippines (Jollibee and
Bench) have local companies that have expanded overseas and have become
transnational or multinational.
Globalization has affected us in numerous was. Airfare has become cheaper,
and one can travel internationally more than one could in the past. The free trade
of goods and services all over the world has brought multinational companies
and foreign investors to our shores. Because of all of these factors, it is
imperative to be aware of the difference between our culture and the rest of the
world’s culture.
With the advent of globalization associated with advanced technologies and
systems across regions, the flow of information and communication has become
smoother, faster, and easier. Consequently, the context of globalization requires
effective communication skills from students and workers to cope with the
demands and challenges brought about by this phenomenon.

GEC-15, PURPOSIVE COMMUNICATION Module 2

LESSON 2: DRIVERS OF GLOBALIZATION

LET’S READ!

WHAT ARE SOME OF THE DRIVERS OF GLOBALIZATION?

COLONIZATION. This marketed the beginnings of globalization. In the

Philippines for instance, history tells us that the Spaniards, Americans, and the
other colonizers have introduced their cultures (language, food, clothing, beliefs,
values, education) to the country, and some of these ways of living have been
consciously adopted by the Philippine society even up to this day and age. Also
other Asian countries such as Singapore, Malaysia, Indonesia, Hongkong and
other countries have their share of stories on how colonization has shaped their
social, economic, and education systems without necessarily being disconnected
from their own countries’ local methods of civilization.

DIASPORA. Oxford dictionary suggests that diaspora is closely connected with

the dispersion of the Jews beyond Israel. In this era, this is a phenomenon that
refers to people’s movement and inhabitation in countries outside their own.
Other scholars call this migration. The United States of America, Australia, and
Canada are examples of popular lands of immigrants. People migrate outside of
the homeland for several reasons (employment opportunities, education,
intermarriage, professional advancements, etc.). Immigration provides us a
picture of fluidity among peoples from different races where new networks of
economy and cultures are established.

GEC-15, PURPOSIVE COMMUNICATION Module 2

 TECHONOLOGIES. Technologies have immensely facilitated globalization. With
the Internet, people are no longer strangers to events outside their country,
Exposure to various political, economic and social systems through global news.
Current events, and other media publicities have considerably educated people
hence on a micro level, potentially impacting individual’s views towards one’s
society and on a macro level, possibly influencing a nation’s perspective towards
its governance, economic trading, environmental care activities, social dealings,
health activities and education system. Also with communication technologies
(smart phones, tablets, computers) nations have become more fluid in their
interactions (video chats, phone conversation), allowing instantaneous feedback
and negotiations.

LESSON 3: HOW GLOBALIZATION AFFECTS

COMMUNICATION

LET’S READ!

Communication is the soul of all human aspirations. Without it, ideas would not
turn into realities. In today’s digitalization, connectivity in politics, religion,
economy, education, travel and lifestyle and even personal and romantic
relationships is wide-spread and overwhelming.
With globalization, a need for a common language to achieve international
intelligibility is germane. “On almost any basis, English is the nearest thing there
has been to a global language. Its worldwide reach is much greater than anything
achieved historically by Latin or French, and there has never been a language as
widely spoken as English. Many would reasonably claim that in the fields of
business, academics, science, computing, education, politics and entertainment,
English is already established as the ‘decto lingua franca’
(http:wwwthehistoryofenglish.com).
EFFECTS OF GLOBALIZATION ON COMMUNICATION:

Connecting to the other sides of the world is made easier because of globalization, technology
and the internet.

• PROMOTES INTERCULTURAL COMMUNICATION BETTER. Many people perceive culture

to be the root of communication challenge. Thus, globalization connect people despite
of their cultural differences.
• FEWER CULTURAL BARRIERS.
• CREATES A GLOBAL VILLAGE. Global village is created when distance and isolation no
longer matter because people are connected by technology.
• PROVIDES AN EASIER WAY TO SHARE INFORMATION WORLDWIDE.

GEC-15, PURPOSIVE COMMUNICATION Module 2

GEC-15, PURPOSIVE COMMUNICATION Module 2
 TASK #1

Base from your personal experience/s write a three - paragraph essay of not more
than 250 words on how globalization affect communication. Cite specific instances of
your claim.
Use the following format: MS Word, Short bond paper, Arial, font size 12, 1.5
spacing, and 1-inch margin on all sides.

GEC-15, PURPOSIVE COMMUNICATION Module 2

LESSON 4: EFFECTIVE COMMUNICATION IN A
GLOBAL SOCIETY

LET’S READ!

HOW TO COMMUNICATE EFFECTIVELY IN A GLOBAL SOCIETY?

1. Express your ideas effectively in verbal, non-verbal, and written forms in

either digital or non-digital environment or both.

2. Use effective listening skills to evaluate arguments and rationalize

judgments, and improve job-effectiveness and work relationship.

3. Communicate with purpose to a variety of audiences.

4. Promote collaboration and cooperation with others.

5. Understand the concept of diversity and promote respect all the time.

6. Use technology and social media responsibly.

GEC-15, PURPOSIVE COMMUNICATION Module 2

 TASK #2

a. Choose and watch closely one of the following videos:

 “How social media can make history?” by Clay Shirky
https://www.youtube.com/watch?v=ASZJE15E0SY
 “Wiring a web for global good” by Gordon Brown
https://www.youtube.com/watch?v=y7rrJAC84FA

b. Write a one-page essay containing of your reaction of a message conveyed

in your chosen video. Your paper should have the following components:
 The summary
 Two or three points from the video that you want to discuss in
your paper. These majors points can be lessons learned,
specific ideas you agreed and specific ideas you disagreed
on.
 Provide each point with a real-life example/s as a support.
 Relate your points to your field of study.

c. Use the following format: MS Word, Short bond paper, Arial, font size 12,
1.5 spacing, and 1-inch margin on all sides. Please be guided by the rubric for
reaction paper

GEC-15, PURPOSIVE COMMUNICATION Module 2

RUBRIC FOR REACTION PAPER

VGE GE SE LE N
(5) (4) (3) (2) (1)
1. The purpose is
communicated clearly.
2.The paper contains the
required components.
3. The major points are
stated clearly.
4. The major points have
sufficient supporting
details such as relevant
data or examples.
5. The paper uses
effective traditional and
cohesive devices.
6. The paper is free from
grammatical lapses.
7. The mechanics are
correct.
8. The paper follows the
format.
TOTAL
GRAND TOTAL /40

Legend:
VGE- To a very great extent GE- To a great extent SE- To some extent
LE- To a little extent N- Not at all

GEC-15, PURPOSIVE COMMUNICATION Module 2