Matte Trucco - Fiat Factory, Turin, 1928

Trilok Mistry UI3416

Time line.
Interventionism
1914 to 1918

Asssembly line
1913
On December 1, 1913,
Henry Ford installs the first
moving assembly line for the
mass production of an entire
automobile

Classicism
15th to 16th century

Classicism in architecture developed

during the Italian Renaissance,
Warld War I
1914 to 1918
notably in the writings and designs
of Leon Battista Alberti and the
work of Filippo Brunelleschi. It
places emphasis on symmetry,
proportion, geometry and the
regularity of parts as they are
demonstrated in the architecture of
Classical antiquity and, in particular,
the architecture of Ancient Rome.

Begin
Futurism
Early 20th century

Futurism is an avant-garde
movement founded in Milan in 1909
by the Italian poet Filippo Tommaso
Marinetti.
Futurism was one of the most
politicized art movements of the
twentieth century. It merged artistic
and political agendas in order to
propel change in Italy and across
Europe. The Futurists would
hold serate futuriste, or Futurist
evenings, where they would recite
poems and display art, while also
shouting politically charged rhetoric
at the audience in the hope of
inciting riot. They believed that
agitation and destruction would
end the status quo and allow for
the regeneration of a stronger,
energized Italy.
Fordism
Returning from
Chicago at th
Fiat owner an
commissione
Mattè Trucco
and most effic
in Europe.
 World war II
FIAT Lingotto 1939-1945

Opened in 1923
Commenced in 1916 to a
young architect Giacomo FIAT Lingotto Factory
Matté-Trucco, The lingotto Transformation in 1989
factory transformet from
workshops to assembly The closure of the plant led to much
lines. Finished cars would public debate about its future,
emerge out on the roof top and how to recover from industrial
test track. The factory is decline in general. An architectural
said to be one of the first competition was held, which was
architectural expression of eventually awarded to Renzo
modernisation. Piano, who envisioned an exciting
public space for the city. The old
factory was rebuilt into a modern
complex, with concert halls, theatre,
a convention centre, shopping
arcades and a hotel.

...
Fascist Italy FIAT Lingotto Factory
1922 to 1943 Shut down in 1982
is the era of National Fascist Party The factory became outmoded in the
government from 1922 to 1943 with 1970s and the decision was made to
Benito Mussolini as Prime Minister finally close it in 1982.
of the Kingdom of Italy. The Italian
Fascists imposed totalitarian rule
and crushed political and intellectual
opposition, while promoting
economic modernization

Novecento Italiano
Launched in 1922

Novecento Italiano was an artistic

moment founded in Milan in 1922 to
create art based on the rhetoric the
fascism of Benito Mussolini

m
m a tour of Detroit and
he cusp of World War I,
nd founder, V.G. Agnelli,
ed company engineer,
o, to design the largest
cient industrial complex
The idea of reconstructing the
universe.
Futurism began with the enlightenment by igniting
the idea to create the modern world. New political
theories emerged and a push for radical change united
people. Philosophers eagerly pondered the future
of civilisation and violence was part of the process.
The industrial age closely followed, with expanding
boundaries of science and building economies
on factory work brought modernism to reality.

The poet Filippo Marinetti arose with the realisation

that the beauty and violence of the new modern world
must be celebrated through art. He expressed his
ideas by publishing a manifesto in a prominent French
newspaper and gained a collection of loyal artists
from Italy. The futurism hence began. The paintings
produced shared themes and techniques to express
the chaos of the modern world with dynamic forms.
Apart from that, all the paintings depicted one united
concept of violence in the rawest form possible.
The true begning of
modernisation.
Post-WWI Henry ford introduced the concept of the
assembly line to the world with the idea to increase
production efficiency. Returning from a tour of Detroit
and Chicago owner and founder of FIAT, V.G. Agnelli,
commissioned company engineer, Mattè Trucco,
to design the largest and most efficient industrial
complex in Europe. Later finished in 1917 by Albert
Kahn, translated Frederick Winslow Taylor’s techniques
of arranging the division of manual labour into an
assembly line. The five floors of Lingotto factory were
sequentially designated to the operations of automobile
manufacturing. Raw materials entering at the ground
level assembly, motor calibration, upholstery, etc.
the production starting from ground floor to the fifth
floor, all bound together by helical ramps made out of
reinforced concrete. The finished cars would appear
on a kilometre long oval open-air rooftop test track.
The establishment of the Lingotto factory was the
first architectural expression of modernity in Italy.

The rise of economy.

With the ideology of nationalism, the leader of fascists
party, Benito Mussolini shook hands with the owner
and founder of FIAT Giovanni Agnelli. His appointment
to Mussolini’s council in 1923 effectively sealed the
company’s political future. The success of its ambitions
for a monopoly in the region. Fiat’s new factory created
an organizational logic from the National Fascist Party.
It was designed for an ideal division of optimized
labour, a combination of cooperation for increased
output and division for specialized assembly. Lingotto
announced a future relationship between labour and
capital symbolic to advanced industrial production
across the globe in the 1920s.

Fun fact: The guest of honour during the opening

ceremony of Lingotto factory was Benito Mussolini
himself.
La Mamma
In the 1970s FIAT the single largest automobile
manufacturing plant in Europe shut down. A few
years later FIAT factory in Lingotto, Turin reopened
not as a manufacturing plant but as a cultural
complex. FIAT reinvented a significant proportion
of its capital into an unproductive capital asset. The
Factory building produces nothing and houses cultural
commodities, leisure activities, education facilities
and startup spaces. The notion of the company
was nothing but a gift back to the society and the
country’s economy, which they called “La Mamma.”