Create three folders

Files

Fb Images

App Screenshots

Every student to create folder called <rollno_fbpage name> within FB images folder

Every student to create folder called <rollno_appimages> within App images folder

Files to be uploaded in the specified format

Store using official Email on Google Drive

Share with Class Representative & me

Email ID to share -
joglekars2009@email.iimcal.ac.in and
neilmichaeld_tta@iimcal.ac.in
Filename: PGP_<name>-<rollNo>-<Case study>

Images and screenshots should also be within the

excel sheet so that I can evaluate easily
Deadline is January 20, 2020 23:59:59 ( Early biird
10 % bonus)
Final Deadline January 23, 2020 23:59:59
Name Aditya Kumar

Roll No 0231/55

Case Study Snapdeal App Name

Case study URL https://www.facebook.com/Snapdeal App link
Introductory comments - Facts & Figures
No of likes= 7245995
No of followers= 7230717
No of check-ins= 6102
Typically two posts in a day with average 50likes

When did the Page get popular - Look at Alexa , look at comments, look at Youtube, look at Facebo
with the penetration of internet in India a clear trend is seen of rising consumer activity on facebook fr

The Key reasons for the Page's continued popularity even today
Page has been continuously posting almost every day to keep its follower engaged with different deals

How has the Page helped the Brand overall?

The bran has been continuously posting the new deals and items as well as it tends to keep the custom
marketing over festivals.

Future plans and how will the page grow in future?

Though the page provide good deals and recent offers, it lacks the engagement of its followers. Posts w
gather some 200 likes. Though the page is visible to the followers, more likes and shares will increase t
increase visibility of the page to potential buyers.
 Though the page provide good deals and recent offers, it lacks the engagement of its followers. Posts w
gather some 200 likes. Though the page is visible to the followers, more likes and shares will increase t
increase visibility of the page to potential buyers.

SECTION 2 - APP
Introductory comments - Facts & Figures
Number of downloads: 100M+
Numer of reviews: 1M+
Average Rating: 4.2
Last Updated January 17th, 2020

When did the APP get popular - Look at appannie rankings or rank history on google / apple
Couldn’t find data

The Key reasons for the App's continued popularity even today
Most popular products highlighted separately
More relevant and easy to find product recommendations
Regular updates

Your evaluation on how usable the app is and how can you improve usability of the app
App is very smooth with clear filtering of catalogues.
Usability of app can be improved more by reducing number of ads displayed.

Future plans and how will the app grow in future?

Reducing app size and ensuring a bug free experience for user. Snapdeal can also opt in for wep-app w
download experience and uniformity across mobile OS platforms
 Case study | Social Media

sd
Evaluation
Mod1 Mod2 Instructor

s, look at Youtube, look at Facebook stats

n of rising consumer activity on facebook from 2016.

p its follower engaged with different deals and moment marketing.

tems as well as it tends to keep the customers engaged with moment

ks the engagement of its followers. Posts with around 20k views are able to
wers, more likes and shares will increase the follower base and hence
k history on google / apple

ve usability of the app

of ads displayed.

er. Snapdeal can also opt in for wep-app which will create a seamless
orms
Instructions to Students

1 Store using official Email on Google Drive

2 Share with
Email ID to Class
shareRepresentative & me
- joglekars2009@email.iimcal.ac.in
3 and soulina_tta@iimcal.ac.in
Filename: PGPDSMM_<name>-<rollNo>-<Case
4 study>
Images and screenshots should also be within the
5 excel sheet so that I can evaluate easily
6 Deadline is January 20, 2019 23:59:59
 Quotes / Sources about Comments on the page

1 Mostly, the comments revolve around concerns of the customers. This is irrelevant of the post on the page.
2 Some followers are advertising their own facebook pages spamming the post.
3 Product inquiry
4 Feedbacks of customers with their last purchases

Feed No Date Time

1 1/20/2020 12:10:00 PM
2 1/20/2020 10:15:00 AM
3 1/19/2020 11:48:00 AM
4 1/17/2020 01:50:00 PM
5 1/16/2020 02:55:00 PM
6 1/16/2020 08:42:00 AM
7 1/15/2020 01:00:00 PM
8 1/15/2020 12:54:00 PM
9 1/14/2020 11:52:00 AM
10 1/13/2020 09:56:00 AM
11 1/12/2020 01:50:00 AM
12 1/11/2020 09:13:00 AM
13 1/10/2020 12:09:00 PM
14 1/9/2020 09:43:00 AM
15 1/8/2020 12:41:00 PM
16 1/7/2020 01:07:00 PM
17 1/6/2020 03:52:00 PM
18 1/6/2020 12:23:00 PM
19 1/5/2020 10:08:00 AM
20 1/4/2020 04:17:00 PM
21 1/3/2020 04:16:00 PM
22 1/3/2020 10:46:00 AM
23 1/2/2020 12:22:00 PM
24 1/1/2020 01:48:00 AM
25 12/31/2019 12:26:00 PM
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s about Comments on the page

ostly, the comments revolve around concerns of the customers. This is irrelevant of the post on the page.
me followers are advertising their own facebook pages spamming the post.

edbacks of customers with their last purchases

Feed detail
The business that our family started 6 decades ago with a cutter and a plier has now transitioned to a business operated
Be the life of the party with this karaoke microphone that double as a bluetooth speaker.
A perfect gift for your kids.
Perfect for work and travel!
For the perfect moment to make you more special. 💓
A sleek feature phone at an unbelievable price
#HappyPongal 🌾
Best car accessory for the ultimate road trip.
#HappyMakarSankranti #मकर_संक्रांति
Wishing everyone a very Happy Lohri! May this festival fill your life with lots of joy and happiness! #happylohri
A sleek feature phone at an unbelievable price.
Give your kid an incredible gift!
Watch of the day!
A great looking portable speaker with POWERFUL sound.
Neck Jams? Get the best deal on this amazing neck massager.
Holiday mode on? Say goodbye to stressful queues at the airport to check the weight of your bag
Tick-Tock. It's time to up your style quotient!
It's time for the little ones to have some fun with this dancing robot with flashing lights
Keep hydrated the delicious way with this fruit juice infusion bottle.
💻
‍
Give your back and neck a much needed respite from constantly working on laptops with this multi-purpose laptop stand. ‍
The business that our family started 6 decades ago with a cutter and a plier has now transitioned to a business operated
Good coffee makes Fridays even better! ☕️
This skipping rope is compact and portable so you can always stay on your weight loss target. 
#HappyNewYear
Keep your cards safe and secure in style!
 Feed type ( Photo , Video, Text, Link ) Likes Comments Shares
Link 55 12 2
Video 39 4 1
Video 31 10 2
Video 44 13 2
Video 157 13 6
Video 94 12 4
Photo 99 4 4
Video 37 6 1
Photo 111 17 5
Photo 94 28 4
Video 96 30 12
Video 62 31 4
Video 81 23 0
Video 85 20 3
Video 52 39 1
Video 59 36 3
Video 97 35 0
Video 205 26 26
Video 130 33 2
Video 100 34 5
Link 143 49 0
Video 136 63 5
Video 212 27 10
Photo 489 101 14
Video 94 17 5
App reviews

Paste 5 positive reviews and 5 negative reviews here - Example of posting

No

3
4

8
9

10
App reviews

Paste 5 positive reviews and 5 negative reviews here - Example of posting

App Review
My experience is good with this shopping app. I am satisfied with the products that you sale in this app and I have not foun
any complain and I hope in future you will not disappointed me.
My experience with snap deal is really very worst. It shows that you have earned a coupon, which applied but , doesn't wo
successfully. I recommend others , please don't install this worst app.
This app is good for shopping!still through this shopping side....i bought many products but didn't got bad Product! that's w
I'm still Using this shopping app...!i appreciated you Snapdeal shopping app!thanks
its a good app for online shopping... it is fast and easy to order but for COD if the delivery charge is lower...
Satisfied with snapdeal.very nice and most latest shopping experience ,it's fine. This is the best shopping app online I have
ever found famous with it's wide range of beautiful collection of various products ,Thanks to SnapDeal .
The product in this app are fake. The product shown in this app are not delivered instead of that other companies product
been delivered and on returning it they don't return money. And they also take the product. This app is totally waste. This
sit app there is nothing good in this aap
Time wast app. No coupon applying in any product and item price is high compare to other apps in same item. minimum 1
rs different for each item.
I try to buy NOVA straightne and i found a spin. Wow what a spin! I h've got spin of Rs 200/- But when i redeem that coupn
your product rate has increase on every 30second. Really i was surprised. You need improvement
The deals are amazing... But u get only duplicate products. Beware! Don't get fooled.
It's awesome to shop on snapdeal n it's cc services are best I ever got in other shopping apps. Thank u sd for making shopp
so much fun n easy for me. 🤗🤗
 Review
Review
Type Ratings ( 1 to 5 stars)

Positive 5

Negative 1

Positive 5
Positive 3

Positive 5

Negative 1

Negative 1

Negative 1
Negative 1

Positive 5
Copy-Paste 5 Images here

Cover Page

Profile Pic of Page

Top 3 Most engaged images

How does the app solve Discovery
Application is always a good way to enhance to consumer reachability of website and also gives the company the liberty to po
Diversified product in homepage according to general likes of the account for which application is opened, hence it is mass cu
easy navigation from one page to other hence tracking the products user has viewed
Availability of filter, search engine, avaidance of 404 page even in worst scenarios, product suggestions, segmentation of prod
Hence, a diversified product display to enhance decent product discovery

How does it solve Engagement

Through consumer interaction by notifications, offers, games(spin the wheel) on homepage, customised shopping page(for yo

How does it solve Retention

It keeps customer on loop with latest offers and makes them feel special through customised shopping suggestion in pages lik
e company the liberty to pop in notifications for the user whenever they have an attractive offer or expect a sales to that customer. IT ensu
opened, hence it is mass customised.

tions, segmentation of product in various sub-pages.

mised shopping page(for you)

ping suggestion in pages like (for you).

es to that customer. IT ensures large scale information flow. Through mobile application it increases product discvery through the followin
scvery through the following factors:
Insert Page title and app screenshots

When searched for snapdeal on playstore, first suggestion was of the

application and it is named 'Snapdeal Online Shopping App-Shop Online
India'

Format is to upload screenshots to the apps folder