MISSION, VISSION Assingment 1

Stratgeic management

LONG TERM in banks

Prepared by

OBJECTIVES AND M.waseem 44832

M.jibran 44348

SWOT ANALYSIS Mentor: sir mateeullah

OF FAYSAL BANK
 Faysalbank

OUR MISSION STATMENT

• Achieve leadership in providing Shariah compliant financial services, with customer care
and employee focus at the heart of our business ethos together with innovation and
technology being the pillars of our growth.

OUR VISION
• Be the leading Islamic bank in Pakistan

OUR LONGTERM OBJECTIVE

• to provide valuable and superior services to customers.
• long term relationship with customers.
• prime aim is to facilitate their customers with more advanced financial services.
• to make them loyal.(clients)

SWOT ANALYSIS
1. STRENGTH
• Huge amount of investment in Research & Development and in information technology.
• Staff welfare is the top priority of bank e.g (home loan, car financing, interest free loans).
• Well trained staff works under professional environment to meet the organization standards.
2. WEAKNESS
• Less number of branches as compare to competitor like askari and alfalah .
• Charges on remittance are very high as compare to other banks.
• Low promotional activities.
3. Opportunities
• Increase in number of branches will create new business opportunities
• Proper promotional activities to acquire new clients
4. Weakness
• Loss of market share due to low promotional activities
• Economic condition of Pakistan.
• Increase in number of competitions.