ABOUT THIS TEMPLATE

Use this template to create a Channel Marketing Budget.

Enter Anticipated Sales for each month and other details in tables.

Totals are auto calculated and sparklines are updated.

Note: 

Additional instructions have been provided in column A in CHANNEL MARKETING

BUDGET worksheet. This text has been intentionally hidden. To remove text, select
column A, then select DELETE. To unhide text, select column A, then change font color.

To learn more about tables, press SHIFT and then F10 within a table, select the TABLE
option, and then select ALTERNATIVE TEXT.
ris
a
o
d
irt
fe
n
int
tc
n
h
a
eg
sis
illl
ilw
sa
on
a
it
r
cb
n
ri
k
e
Igs
llls
n
hh
a
tt.
tre
e
E
eri
e
rnt
g
in
tis
h
n
e
tirt
t.

CHANNEL MARKETING BUDGET

Tnh
A
M
ce
nis
a
lreti
rll
e
o
ca
k
m
iw
e
ta
,ti
pri
rn
afr
g
k
to
g
h
e
m
tet.
ti
d
a
n
cb
S
g
lae Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total
Tllle
o
ess
tsC
t
a
f2
a ANTICIPATED SALES TOTAL $(000) 750 200 500 1,500 1,200 1,500 1,500 1,800 2,000 2,000 2,000 2,000 9,000
lotrt
frh
i
o
er
n
rao
g PERSONNEL (% OF TOTAL SALES) 110% 110% 110% 110% 110% 110% 110% 110% 85% 85% 85% 85%
cu
e
i
hg
a
n
m
ch
co
h
O
e Human Resources - Headcount 5 5 5 5 5 5 5 5 5 5 5 5 5
n2
m
llt
o
,a
ha
n
ti
tn
ri Human Resources - Cost 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 300.00
nh
d
g
cT
is
h
ea
o
t.
ll
u
tI Commission 0.10% 0.75 0.20 0.50 1.50 1.20 1.50 1.50 1.80 2.00 2.00 2.00 2.00 16.95
tsa
n
D
o
lt
c3l
e
t
a
rh Personnel Total $(000) 25.75 25.20 25.50 26.50 26.20 26.50 26.50 26.80 27.00 27.00 27.00 27.00 316.95
lc
b
n
r
u
e
e
o
lt
u
a
iM
g DIRECT MARKETING ITEMS Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
tn
a
h
e
crO
d
e
k
3
a
.lle DIRECT MARKETING (% OF TOTAL SALES) 100% 100% 75% 40% 33% 25% 20% 10% 5% 5% 5% 5%
tT
Q
ti
t2
on
h
t.
g
e
aT Telemarketing (% of Direct Sales) 100% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
to
l
ta
is
b
aa
llu Human Resources - Headcount 3 3 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 19.50
fe
t
-oo
re
c
n
ae Infrastructure Support 25 10 25 10 25 10 25 10 25 10 25 10 210.00
d
la
ca
c
n
uh
d
lm Commission 0.10% 0.75 0.10 0.19 0.30 0.20 0.19 0.15 0.09 0.05 0.05 0.05 0.05 2.16
a
o
n
t
n
en
t
d
u
h
Training 25 10 25 10 25 10 25 10 25 10 25 10 210.00
i
a
is
nl
a
Tc
u
e
o
tll
Telemarketing Total $(000) 53.75 21.60 51.69 21.80 51.70 21.69 51.65 21.59 51.55 21.55 51.55 21.55 441.66
t
o
Q
a
c3
l
a
i. INTERNET MARKETING ITEMS Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
lc
n
u
c
l
e
a
llt INTERNET MARKETING (% OF DIRECT SALES) 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
Q
e
1
d
7
a
.t Human Resources - Headcount 1 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 3.00
S
t
p
h
a
e
rt Website Development (one-time cost) 500 500.00
k
a
lib
n
l
e
e
is
-
u
e
p
n Page 2 of 5
d
d
a
a
tn
e
d
rn
c
g
io
ik
p
n
a
e
ctr
e
te
lld
a
a
S
b
lta
ri
le
D
g
es
ir
h
st
et.
fa
cD
ANTICIPATED SALES TOTAL $(000) 750 200 500 1,500 1,200 1,500 1,500 1,800 2,000 2,000 2,000 2,000 9,000
ort
tir
ri
M
E
e
n
aa
n
c
g
rtc Hosting 10 10 10 10 10 10 10 10 10 10 10 10 120.00
ik
e
h
M
n
erm
a
cti
d
ilo Support & Maintenance 25 25 50.00
e
nn
e
Tg
llt
o
T
a
tho
a
iltia Facebook 100 100 100 100 100 100 600.00
tri
sln
ag
ifc
le
h
n
o
is
t.
ll
D
arA Twitter 100 100 100 100 100 100 600.00
s
is
e
uD
g
tr
ta
e
ic3o
n
th
b
tchu YouTube 100 100 100 100 100 100 600.00
am
ta
r
lo
n
oo
cn
d
ur
utB
g
Internet Marketing Total $(000) 535.25 10.25 10.25 10.25 10.25 10.25 10.25 10.25 10.25 10.25 35.25 10.25 673.00
sh
lrh
tais
o
O
a
tk
3
b
eu DIRECT MAIL ITEMS Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
.
e
ldt
T
r
e
io
To
snc
t
o
ta
at DIRECT MAIL (% OF DIRECT SALES)
a
hlc
l
a
rt
is
lu
is
irla
fo
n
a
u Human Resources - Cost 0.00
o
w
g
ttr
,ie
o
e
fr
n
d
c
a
coa
ce Material 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12,000.00
m
th
l
lltc
m
ch
a
uo
tee
ln Postage 250 250 250 250 250 250 250 250 250 250 250 250 3,000.00
ll
ri
ta
tg
sa
t
h
D
h
e
b
is
3t.
ld
a
1i
Direct Mail Total $(000) 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 15,000.00
D
e
u
tis
-n
thtr
c
e
io
re
n Direct Marketing Total $(000) 1,839.00 1,281.85 1,311.94 1,282.05 1,311.95 1,281.94 1,311.90 1,281.84 1,311.80 1,281.80 1,336.80 1,281.80 16,431.61
ocll
b
d
uQ
a
u
a
g3
lc
tn
hu
.
o
d
O AGENT/BROKER ITEMS Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
rla
3a
T1n
to
n
,e
tau
d
AGENT/BROKER (% OF TOTAL SALES) 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
a
na
ld
t
fA
tT
o
nh Communication 50 50 50 50 50 50 50 50 50 50 50 50 600.00
rtn
e
e
tua
a
ala
cli
b
Training 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00
h
n
T
l
m
oce
o
te
-
n
all
e
Promotions 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 7,200.00
tlQ
n
h
i3
d
is
n0
a
a
c.
n
Discounts 10.00% 7.50 2.00 5.00 15.00 12.00 15.00 15.00 18.00 20.00 20.00 20.00 20.00 169.50
u
eN
d
tll
e
a
Q
o
xn
c3t
n
Commission (% of Agent's Sales) 10.00% 7.50 2.00 5.00 15.00 12.00 15.00 15.00 18.00 20.00 20.00 20.00 20.00 169.50
1i
a
u
.lc
n
a
S
u
s
llptr Agent/Broker Total $(000) 915.00 904.00 910.00 930.00 924.00 930.00 930.00 936.00 940.00 940.00 940.00 940.00 11,139.00
Taa
u
to
rc
tke
ti
a
li
d
o
ln
DISTRIBUTORS ITEMS Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
a
n
iet
is
n
tis
i
cu
h
n
e
pe
c
tllde
Q
aa
ll Page 3 of 5
3
tb
A
e
9
l3
.d
e
1
i
S
-.
ct.
ct
q
R
ie
u
e
p
d
ais
t
a
it
a
t
tiile
toed
h
n
rS
e
&
Ta
tR
o
l
e
a
t
ta
b
s
lef ANTICIPATED SALES TOTAL $(000) 750 200 500 1,500 1,200 1,500 1,500 1,800 2,000 2,000 2,000 2,000 9,000
n
foe
-ti
o
r
o
ree
n
a
e
n DISTRIBUTORS (% OF TOTAL SALES) 0% 0% 0% 0% 0% 15% 20% 40% 40% 40% 40% 40%
ta
cd
cha
a
m
b
h
n
o
lm Communication 50 50 50 50 50 50 50 50 50 50 50 50 600.00
nd
e
o
a
t
sn
n
th
in
a
h Training 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00
u
n
rt
is
a
c
ia
len
u
Tgtll Promotions 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 7,200.00
s
o
io
D
ct
n
3
a
ca
letlc Commission/Discounts (% of Distributors' S 15.00% 0 0 0 0 0 33.75 45 108 120 120 120 120 666.75
hllu
i
lr
n
a
ot
c
a
uri
te
g
Distributor Total $(000) 900.00 900.00 900.00 900.00 900.00 933.75 945.00 1,008.00 1,020.00 1,020.00 1,020.00 1,020.00 11,466.75
g
e
hll
h
d
Q
O
t.
a
6
3
C
t.
5 RETAIL ITEMS Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
.A
tT
R
h
oS
Te
p
t
o
taa RETAILER (% OF TOTAL SALES) 0% 0% 25% 60% 67% 60% 60% 50% 30% 30% 30% 30%
ta
lr
a
b
is
k
la
lif
e
u
n
Communication 50 50 50 50 50 50 50 50 50 50 50 50
-to
e
re
ioen
c
s Training 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 600.00
aa
d
u
ca
l
p
h
n
c
d
m
d
u
a
o
a
l Promotions 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 3,000.00
tn
a
e
tn
d
h
e
u
iis
da Commission/Discounts (% of Retail Sales) 10.00% 0 0 12.5 90 80.4 90 90 90 60 60 60 60 692.90
a
li
n
Tn
cu
c
to
e
etll
o Retailer Total $(000) 900.00 900.00 912.50 990.00 980.40 990.00 990.00 990.00 960.00 960.00 960.00 960.00 4,292.90
ll
ca
S
lQ
a6
3lc
i5
. CUSTOMER ACQUISTION & RETENTION (C Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
.u
n
lcN
a
e
e
tll
x
e
Q
t
CUSTOMER ACQUISITION & RETENTION (CAR)
d
5
i
a
3
n
t.
stS Human Resources 50 50 50 50 50 50 50 50 50 50 50 50 600.00
tr
h
p
u
e
a
ctr
ti
a
k Communications 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00
o
b
li
n
ln
ie
s-is Promotions/Coupons 600 600 600 600 600 600 600 600 600 600 600 600 7,200.00
ieu
n
p
cd
a
e CAR Total $(000) 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 10,800.00
lln
t
d
e
A
a
d
6
n
i
7 OTHER EXPENSE ITEMS Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
n
.
u
c
a
e
lll OTHER EXPENSES
TS
o
5
t3
a
. Travel 50 50 50 50 50 50 50 50 50 50 50 50 600.00
lN
ie
n
x
ct
e
i
lln
Q
s Page 4 of 5
5
tr
9
u
.c
S
ti
.c
iS
p
a
a
tr
e
k
lid
S
n
a
e
lis
ea
s
u
ft ANTICIPATED SALES TOTAL $(000) 750 200 500 1,500 1,200 1,500 1,500 1,800 2,000 2,000 2,000 2,000 9,000
oo
ru
e
p
a Infrastructure (computer, telephone, etc.) 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00
d
c
a
h
t
m
e
o
d Channel Support 600 600 600 600 600 600 600 600 600 600 600 600 7,200.00
n
it
n
h
ci
e Other Expenses Total $(000) 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 10,800.00
n
llc
S
e
6
ll
7 TOTAL MARKETING BUDGET: 6,354.00 5,785.85 5,834.44 5,902.05 5,916.35 5,935.69 5,976.90 6,015.84 6,031.80 6,001.80 6,056.80 6,001.80 0.00
s
.D
3
t
h
r
o
u
g
h
O
3
.
T
o
t
a
l
is
a
u
t
o
c
a
l
c
u
l
a
t
e
d
i
n
c
e
ll
Q
3
.

Page 5 of 5