Enablers PL Notes PDF

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shahbazsharif
INTRODUCTION TO AMAZON & PRIVATE LABEL

What is PL Business Model?
Private labeling for Amazon FBA means you sell (existing) products of your choosing, under your
own private brand (label) on Amazon. After studying a product/market, you contact product
suppliers/manufacturers directly, and they make the product for you, in bulk, at cost, under
your brand name.
Difference between FBA & FBM

https://evs.enablers.org/courses/1075917/lectures/23083354
 FBA =Fulfill by Amazon
 FBM = Fulfill by Merchant
Steps to go Private Label:
 Learning
 Product Hunting
 Product Sourcing
 Product Shipping
 Product Listing
 Product Ranking
Branding:
 Company Name Availability/Brand Name Keyword

 Target Audience
 Domain Name Availability
 Google Search
 Company Logo- Tag line
 Website Design & development
 Identify Typography Color, Themes
 Identify Technology Stack i.e. Word press ,Magneto, Shopify
 Compiling of website contents/Images
 Digital Marketing
 Social Media marketing i.e. Facebook, LinkedIn, Whatsapp, YouTube
 WeChat Integration
 Targeted Campaigns
 Influencer Marketing
 Search Engine Optimization
Required Skills for Branding:

 Graphic Designer
 Design Logo
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 Website Image
 Product Image
 Social Media image
 Digital marketer
 Social Media Marketing
 Website SEO
 Influencer Marketer
 Content Writing
 Photographer
 Product Photography
 Lifestyle Images
 Short Video
 Web Developer
 Technology Stack
 Website Structure
Budget for Branding

 Company Website Starting 100$
 Wholesale website starting 200$
 Digital marketing vary from product to product
 Website hosting/Annam 50$
 Domain Rent 15$/ Annam
Brand Building Benefits:

 Unique Identity
 Pricing according to your own
 Flip able Asset Building
 A+ Content
 Video
 Brand Analytics tool
 Amazon Vine Program
 Sponsored brands
 Remove hijackers in that country where you register your brand name
Brand Registry/Brand Name

 No common word
 Search that .com is available for your brand name
 Check availability of your brand name on trademarkia.com
 By using IP Accelerator program you can get brand name speedy like 3-4 weeks
Importance of Budget in Private Label or PL Expanses:

 Need Company formation

 Need PayPal ID
 Need Amazon Monthly Subscription fee
 Product Research Charges
 Patent Report Charges
 Trademark Registration
 Product Packaging Cost
 GS1 UPC Barcode Fee
 Inventory Inspection Fee
 Product Photography
 Inventory Cost for six month selling
 Freight Forward Fee
 Shipping Cost
 Giveaways
 Paid Reviews
 Sponsored Adds
 Company Annual Tex Returns
 Virtual Assistant Salary
Amazon Marketplaces
Sr # Website Revenue % Country Since Region
1 Amazon.com 66 United Stated July 1995 America
2 Amazon.de 11 Germany October 1998 Europe
3 Amazon.co.uk 8 United Kingdom October 1998 Europe
4 Amazon.co.jp 8 Japan November 2000 Asia
5 Amazon.it 7 Italy November 2010 Europe
6 Amazon.ca Canada June 2002 America
7 Amazon.fr France August 2000 Europe
8 Amazon.com.mx Mexico August 2013 America
9 Amazon.sg Singapore July 2017 Asia
10 Amazon.ae United Arab Emirate May 2019 Asia
11 Amazon.com.br Brazil November 2017 America
12 Amazon.com.au Australia November 2017 Oceania
13 Amazon.in India June 2013 Asia
14 Amazon.nl Netherlands November 2014 Europe
15 amazon.es Spain September 2011 Europe
16 Amazon.com.tr Turkey September 2018 Asia
17 amazon.cn China September 2004 Asia
Product Hunting
How to choose key words to Rank:
 High Search Volume

 High Daily Sales
Golden Keyword Searching Tips:

Type your main keyword on amazon and search these three things below put them in H10 Cerebro and
find more keywords find such keyword which have BSR below 5 and search volume more than 500.
 Amazon Choice
 Best Seller
 Highest Revenue listing
Product Hunting Idea:

 Merchant Words minus String
BSR (Best Seller Rank)

More organically sales score and its updated after every hour
 Lower BSR-Higher Sales

 Higher BSR-Lower Sales
 Each category has its own BSR
Where we can saw listing BSR

Website<Product listing<Product Details<Category BSR
How we check that on how much sales this BSR is allotted to listing?
Open Jungle Scout Sales Estimator and insert following data in it
 Best Seller Rank Number

 Amazon Marketplace
 Amazon Product Category
How we can see who best seller is in different category?

Marketplace Website< Best Seller<Category<Subcategory<BSR
Jungle Scout Chrome Extension working:

Marketplace website< Keyword<Run Chrome Extension< Extension Result
 Sort Monthly Revenue Result from high to low by double click

 Brand
 Price
 Monthly sales
 Date First Available
 Reviews
 Rating
 Rank
 LQS
 Seller Type(FBA<FBM<AMZ)
 Dimension
 Weight
Product Hunting via Helium 10

 Add Chrome Extension

 H10 Website
Go to H10 Website<Black Box<Chose Category< Monthly Revenue<Review Count<Size <advance
filter<Monthly Sale< weight<Variations
i.e.
Go to H10 USA<Black Box<Sport & Outdoor< 8000$<less t6han 250<small & large standard size <at least
300 units< 5lb<maximum 4
Then check products one by one on Jungle Scout and check that product that it’s our criteria or not.
Pick keyword of product and again run JS and check JS details if you don’t know keyword then search
keyword from ASIN
Website<Product Information<ASIN
Copies ASIN go to H10 Cerebro paste it and extract keyword
How to Check H10 search Volume
1. H10<Magnet<Marketplace<Get Keywords<Search Volume<Search
2. H10<Extension<Xray<Search
How to search Product with specific Criteria
H10<Black Box<Keywords<Search Volume<Price<Word Count<Category<Search
CPR 8 Days Giveaways
H10<Magnet<Write Keyword<Get Keyword<See<Days Giveaways
Keyword fluctuation in Helium 10
See in H10 search Volume graph and its minimum not less than 2500 in each month
Benefits of Seasonal Products:

What is coming new thing be active to launch them here review will be less you have equal chance of
business though these are seasonal product.
Product Criteria for UK Market:

Product Criteria for USA Market:

Product Criteria for IT/FR/SP/CA/AUS Market:
Further discussion on Product Hunting:

Amazon Product Research Tools |Product Research Tools Amazon

 H10
 JS Extension
 JS
 Keepa
 MC
 VL
 Egrow
This video belong to visuals so you can see yourself that how to use tools.
Which Products to Avoid on Amazon FBA

 Glass
 Cups
 Bottle
 Ceramic
 Battery Products
 Electronics
 FDA approval products
 Beauty Products
 Medicines
 Vitamins
 Branded Products
 Toys
 Chemicals
Product Hunting | Amazon FBA Private Label | Enablers

Things to sell from Pakistan but now a days these products are not recommended usually we have to go
through different statistics and then finalize product
 Salt Lamp
 Leather Jackets
 Textile Products
How do I know if I am eligible to sell a Particular Product?

Funnel Guru is well known website for ungating product have introduce Chrome extension “The Funnel
Guru ASIN Tracker”
Amazon Marketplace website<Insert Keyword<Click on Product Listing<on upside of Buy Box you can
see results
How to fill up data in your excel sheets for Product Hunting?

This video belong to visuals
How to Hunt Long Tail Keywords for FREE?

By using “Keyword Tool”

Or Extension “AMZ Suggestion Expander”
How to find potential products in Australian Market?

Egrow web & Egrow Chrome extension

Marketplace website<insert Keyword<Run Egrow Extension<Check Revenue
How to search Amazon Product without tools?

Amazon Marketplace website< Insert keyword<Select AMZ Choice listing<Enter in store front<See his
products
How to find HOT PRODUCTS to sell on Amazon?

PRODUCT SOURCING
How to source product from Alibaba?
There are two ways to find supplier on alibaba

1. Alibaba.com<Keyword in search bar<Seller type<Trade assurance<Verified Supplier
 Check MOQ
 Check Rates
2. RFQ
My Alibaba<Submit RFQ<Primary Keyword<MOQ<Mention Inquiry<upload Image<Submit RFQ
Basics on Trademark, Copyright & Patent

 Intellectual Property
 Patent
 Copy Right
 Industrial Design
 Layout Design
 Trade Secret
 Trade Marks
 Patents Categories
 Design Patent
 Utility Patent
 Plant Patent
Trademark- What, Why and till When?

 A trademark is right to use a specific name, word, phrase, logo, design, sound or color (or a
combination of elements) to identify your products. The name must be sufficiently unique like
coffee. A service mark is similar but refers to the right to use a name to identify the source of
services, and distinguish that source from other service providers.
 Once the trade mark is registered, it is valid for period of 10 years from the date of application.
The registration can then be renewed indefinitely as long as the renewal fees are paid every 10
years.
Types of Trademarks
 Fanciful
 Arbitrary
 Suggestive
 Descriptive
 Generic
How to compare and select Products Samples | Amazon FBA

 5-6 samples from suppliers

 3 compotators samples
 Compare samples from each
 Note the improvements which needed
 Collect all samples from china to https://www.tiptrans.com/ and ask them to send in one box.
 Select best quality sample
 Keep in mind that selected supplied have potential in future to prove you quality product with
timely availability.
How to Buy and Print Labels from Amazon Seller Central Account?
Due to inventory restriction some time we have to use FBM option so we need Labels at that time.
There are two methods to manage labels for your FBM activity.
 Pack your products and go to shipper office get their Label on packaging and send the product.
 Generate your Labels from Seller Central and attach Label on your Package and ship it.
Seller Central<Manage Orders<Buy Shipping<Clink on Buy Shipping in right down corner<
 When you click on buy shipping amazon will charge you from seller central account.
 The dimension of label is 4”× 6”.(“ is the sign of Inch)
 Save these labels if you want to email or print label if you want to paste of packaging.
2 Hours + Zoom Session on Sourcing with Boot Camp Students by Fawad Umar
Product Sourcing: is the process of finding products to sell. It means finding reputable suppliers to bus
quality products at a good price.
Product Sourcing-Process Flow: Product Selection<Finding supplier<Evaluation & Selecting top 5
suppliers< Sample ordering from 5 suppliers<Sample quality testing<Reevaluation of supplier on behalf
of price and quality<Listing of product on Amazon (Dummy Listing) < Assure that amazon does not ask
for anything< Fulfill Amazon criteria if asked< Order product
Top Product Global Sourcing Platforms

 www.alibaba.com
 https://e-cantonfair.com.cutestat.com/
 https://www.made-in-china.com/
 https://www.dhgate.com/
Trade Shows
 KBIS https://kbis.com/
 Ambiente https://ambiente.messefrankfurt.com/frankfurt/en.html
 Heimtextil https://heimtextil.messefrankfurt.com/frankfurt/en.html
 China homelife http://www.chinahomelife.com.cn/en/
Sourcing Option to Choose From:

China : All type goods
Pakistan : Textiles/Lather Goods/Surgical Item/Stainless Steel Products/Himalayan Pink Salt

USA ��/UK/EU: Skin Care/Vitamin/Supplement/Medical Devices
Supplier Selection Checklist on Alibaba:

 Alibaba Gold Supplier
 At least 3 Year+ Membership
 80 % + Response Rate
 Trade Assurance
 Verified Supplier
 Minimum 3 Gems for Transection Level
 Star Rating minimum 4.3
 Get quotes on FOB & DDP incoterms
 Get quotation on low MOQ
 Preferably a manufacturing company with relevant export experience with 50-100 Employers
 Should have relevant certificates to that product and product category
 Payment terms 30% advance rest after inspection and before delivery

Sourcing Formula
 Select product and contact on Alibaba or relevant sourcing site
 Contact 5-10 supplier asking for following
 Pricing
 MOQ
 Production Time-Lead Time
 Packaging Capability
 Relevant Certificates
 Order Sample
 Choose best sample and Supplier
 List item and validate if Amazon ask anything
 Check for patent
 Place order
 Start working on Branding & Packaging
www.tiptrans.com
Tips to Communicate with Supplier

 Build strong relationship with supplier for long gain
 Sale first order quickly and order second inventory to establish an impression and to have better
deals in future
 Negotiate but be flexible
 Be polite and ethical while communication
 Communicate faster
 Follow the payment schedule and avoid delays
 Try to make your Alibaba profile from some other country their response with Pakistani’s is not
good
Incoterms-Obligation & Charges
SHIPPING INCOTERMS
INCOTERMS: The Incoterms rules or International Commercial Terms are a series of

predefined commercial terms published by the International Chamber of Commerce (ICC))
EXW- EX-WORKS
This is the most basic shipping Incoterm that a supplier can provide. The seller makes the item available
to pick up at the factory and is not responsible for the product once it leaves the factory doors. The
buyer is responsible for transporting it all the way from the factory and covers all export and import
clearances as well as the insurance cost.
If you are getting initial quotes from a factory for the first time, then they will almost always give you a
quote for EXW, unless you explicitly ask for a quote in another term. The reason factories and suppliers
quote in EXW is simply because it’s the lowest price for them and it looks good when you're comparing
quotes and need the lowest price.
FOB - FREE ON BOARD

FOB means that the seller ships the goods to the nearest port and the seller is responsible for everything
after that. The Seller will drop this off at the port of shipment and the Buyer will either pick it up them or
more commonly work with a freight forwarder to ship it for them. The seller is the one to clear the
goods for export and the buyer is responsible for the good from the port onwards. It’s very important
when getting FOB quotes to make sure that you get the name of the port that they are dropping the
goods off at.
One of the big reasons that this is the most popular Incoterm used is that the Export port is good places
to have a 3rd party inspection service inspect the goods. Further, the seller is responsible for all
activities in the country of export while the Buyer is responsible for all activities once the goods leave
the country, which just makes things simple. In addition, most freight forwarders will have an office at or
near the port and it’s an easy spot for them to pick up the goods on your behalf.
FCA - FREE CARRIER

This is just one step up from EXW, in which the seller clears the goods for export and delivers the goods
to the port of export. The buyer has to unload the goods in the port and is responsible for the goods
once they reach the port. The carrier is arranged by the buyer. The biggest difference between EXW is
that the seller is obligated to loading the goods on the buyers' carrier. It should be noted, this is often
confused for FOB–feel free to ask your supplier to elaborate and give details.
CPT - CARRIAGE PAID TO

The seller pays for the goods to be shipped to the import port chosen by the buyer. The risk is
transferred to the buyer once the goods arrive at the port. The buyer is responsible for unloading the
vessel and arranging further transportation from there. Even though the seller is responsible for the cost
to the export port, the buyer assumes the risk and insurance cost once the goods are unloaded at the
export port. The seller is responsible for export clearance, and freight cost.
CIP - CARRIAGE AND INSURANCE PAID TO

Effectively the same as CPT except the seller is required to obtain insurance for the goods during transit.
CIP also covers all modes of transportation while CIF is specifically for sea freight. It should be noted that
CIP and CIF are the only two methods in which risk and insurance are different. Once the goods are
unloaded at the export port the seller assumes the insurance cost, but not the risk until goods are
unloaded at the import port.
DAT - DELIVERED AT TERMINAL

The Seller delivers the goods (unloaded) to the import port, and the buyer is responsible for the cost and
risk of the goods from that point on. The seller takes on all risks or costs associated with the goods until
it reaches the import port. The buyer pays for imports and customs.
DAP - DELIVERED AT PLACE

The seller delivers the goods to the final destination of the buyer. The seller assumes all risks with the
shipping and either load or pays a third party to load the good for shipment. The buyer is only
responsible for paying the customs fee and clearing the goods for import. The buyer also pays to unload
the goods at the final destination.
DDP - DELIVERED DUTY PAID

With these terms, the seller pays for and is responsible for everything. The seller pays all costs and
assumes all risks to the final destination. The buyer is only responsible for unloading the goods once
they arrive at the final destination as chosen by the buyer.
We often get asked; why not get every project DDP? While it is the easiest for the buyer, it is certainly
not the cheapest. The seller picks the shipping company and will choose the one they like best; not the
cheapest or most reliable for you. You are putting a ton of trust in the shipping company. I would
suggest getting a quote for DDP from your supplier, a quote for FOB and a quote from a freight
forwarder and then compare the final total price of the two.
Note: FOB, FAS, CFR, and CIF are specifically for waterway based shipments (both ocean and inland
waterways) while the above are for all forms of shipping including water. Other forms of transportation
can include rail, trucking, or air cargo.
FAS - FREE ALONGSIDE SHIP

The seller is responsible for delivering all goods to the side of the vessel at the named export port. The
seller pays for and assumes all risks until the goods are placed in the port and the seller clears the goods
for export. The buyer then takes on all cost and risk from that point on, including loading the ship. This
has one less step than FOB, in which the buyer bears the cost and risk of loading the ship.
CFR - COST AND FREIGHT

The seller is responsible for bearing the cost of shipping till the named import port; however, the risk is
given to the buyer once the goods are loaded onto the ship at the export port and final delivery of goods
from the destination port. This is effectively the same as CPT above except CFR is specifically for water-
based transport.
CIF - COST INSURANCE AND FREIGHT

Effectively similar to the one above except that the buyer will require the seller to take on the risk or
obtain insurance for the good until the destination port. The seller bears all costs of shipping and
assumes the risk of the goods until the destination port. The seller is also responsible for clearing
customs but the buyer is responsible for paying the duty. Again this is effectively the same as CIP except
CIF is specifically for water.
Containers & Their Capacity

 20 Feet Container = 28 Cubic Meter
 40 Feet Container = 56 Cubic Meter
 40 High-Cube Container = 68 Cubic Meter
 45 High-Cube Container = 78 Cubic Meter
FCL = Full Container Load

LCL = Least Container Load
Invoice Sample
Transportation Chain
List of Important Shipping Documents by supplier:

 Performa Invoice
 Bill of landing(B/L)
 Commercial Invoice
 Packing List
 Duty Documents
 Telex Release (Released B/L)
Third Party Inspection Services

Enablers recommend must inspect your product before shipment
QIMA is recommended by Enablers
RAHUL SHARMA +86 156 1201 4883
300$-500$ charge for Inspection
Inspection Report
Standard Size FBA Limits for Packaging

Product Packaging
 Dimension should be under 18×14×8 Inches
 Weight should be under 20LBS

Master Carton
 Dimension should be under 25×25×25 Inches
 Weight should be under 50LBS
How to Calculate Margins manually

1. Revenue = Sales – Cost of goods Soled
*COGS = Product landed Cost (include duties & Tax), Amazon FBA & other service charges
2. Gross Profit = Net Revenue – Cost of Goods Sold
*Net Revenue = Amazon payout after deducting all amazon service charges
3. Net Profit = Gross Profit – All Business Expenses
*Business Expense = Advertisement, Promotion & Burning Cost (Giveaways etc.)
Relevant Certificates for North America

 For Food & Medical Related Items
 For Electrical/Electronic Item
 For Plastic Item Related to food
How to do Reverse Sourcing via Helium 10 Black Box?

 H10 <Black Box<Select Category < Price< Review Rating<Shipping Size<Advance Filter<Monthly
Sales<FBA-FBM<Sellers<Search
 H10<Black Box<Home & Kitchen<20$-100$<3.8<Small -Large Standard Size<Advance
Filter<300-900unit<FBA-FBM<3-6sellers<Search
 Pin that product which meet your criteria
 Go to store & check other products which they are selling
Thanks to ENABLERS CEO & COMMUNITY, ENABLERS

TEAM, EVS TRAINERS, PEOPLE Replying My Queries

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https://www.facebook.com/malikmuhammad.

INTRODUCTION TO AMAZON & PRIVATE LABEL

Difference between FBA & FBM

 Company Name Availability/Brand Name Keyword

Required Skills for Branding:

Budget for Branding

Brand Building Benefits:

Brand Registry/Brand Name

Importance of Budget in Private Label or PL Expanses:

 Need Company formation

 High Search Volume

Golden Keyword Searching Tips:

Product Hunting Idea:

 Merchant Words minus String

BSR (Best Seller Rank)

 Lower BSR-Higher Sales

Where we can saw listing BSR

 Best Seller Rank Number

How we can see who best seller is in different category?

Jungle Scout Chrome Extension working:

Marketplace website< Keyword<Run Chrome Extension< Extension Result

 Sort Monthly Revenue Result from high to low by double click

Product Hunting via Helium 10

 Add Chrome Extension

Benefits of Seasonal Products:

Product Criteria for UK Market:

Product Criteria for USA Market:

Product Criteria for IT/FR/SP/CA/AUS Market:

Further discussion on Product Hunting:

Amazon Product Research Tools |Product Research Tools Amazon

Which Products to Avoid on Amazon FBA

Product Hunting | Amazon FBA Private Label | Enablers

How do I know if I am eligible to sell a Particular Product?

How to fill up data in your excel sheets for Product Hunting?

This video belong to visuals

How to Hunt Long Tail Keywords for FREE?

By using “Keyword Tool”

How to find potential products in Australian Market?

Egrow web & Egrow Chrome extension

How to search Amazon Product without tools?

How to find HOT PRODUCTS to sell on Amazon?

There are two ways to find supplier on alibaba

Basics on Trademark, Copyright & Patent

Trademark- What, Why and till When?

How to compare and select Products Samples | Amazon FBA

 5-6 samples from suppliers

Top Product Global Sourcing Platforms

Sourcing Option to Choose From:

Pakistan : Textiles/Lather Goods/Surgical Item/Stainless Steel Products/Himalayan Pink Salt

Supplier Selection Checklist on Alibaba:

Tips to Communicate with Supplier

Incoterms-Obligation & Charges

INCOTERMS: The Incoterms rules or International Commercial Terms are a series of

FOB - FREE ON BOARD

FCA - FREE CARRIER

CPT - CARRIAGE PAID TO

CIP - CARRIAGE AND INSURANCE PAID TO

DAT - DELIVERED AT TERMINAL