BATH AND SHOWER IN CHILE - DATAGRAPHICS

Country Report | Jul 2020

Market Sizes

Sales of Bath and Shower Sales Performance of Bath and Shower

Retail Value RSP - CLP million - Current - 2005-2024 % Y-O-Y Retail Value RSP Growth 2005-2024

172.433 Forecast
1.9% Forecast
250.000 15%

200.000
10%

150.000
5%

100.000

0%
50.000

0 -5%
2005 2019 2024 2005 2019 2024

Sales of Bath and Shower by Category Sales of Bar Soap

Retail Value RSP - CLP million - Current - 2019 Growth Performance Retail Value RSP - CLP million - Current - 2005-2024
Click on a Category to update Sales Chart

Bar Soap Forecast

87.717,2 100.000 15%

Bath Additives
1920,1
80.000 10%
Body Powder
16.011,2

Y-O-Y Growth
Body Wash/Shower Gel 60.000 5%
17.971,6
Intimate Hygiene
2988,7 40.000 0%
Liquid Soap
45.824,3
20.000 -5%
-10% 0% 10%

BATH AND SHOWER 172.433,1 CURRENT % CAGR % CAGR

YEAR % 2014-2019 2019-2024 0 -10%
GROWTH 2005 2019 2024

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Premium vs Mass
% Breakdown by Value Current 2014-2019
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2014 2015 2016 2017 2018 2019

Mass Premium

Distribution

Channel Distribution for Bath and Shower

Retail Value RSP 2019 and Percentage Point Growth - 2014-2019

20.9% Hypermarkets
45.9% Modern Grocery Retailers
51.1% Grocery Retailers 24.9% Supermarkets
5.2% Traditional Grocery Retailers

10.6% Beauty Specialist Retailers

89.8% Store-Based Retailing
32.8% Non-Grocery Specialists 32.8% Health and Beauty Specialist 7.3% Chemists/Pharmacies
Retailers
14.9% Drugstores/parapharmacies

6% Mixed Retailers 6% Department Stores

10.2% Non-Store Retailing 10.2% Direct Selling

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Bath and Shower Brand Shares of Bath and Shower
% Share (NBO) - Retail Value RSP - 2019 % Share (LBN) - Retail Value RSP - 2019

Unilever Chile HPC Ltda 49.0% Le Sancy 23.0%

Durandin SAI, Laboratori... 13.2% Dove 15.6%
Natura Cosméticos SA 5.6% Simond's 8.4%
Colgate-Palmolive Chile ... 4.1% Lux 5.7%
Miguel Maritano Industri... 3.2% Natura 5.6%
Laboratorio Ballerina Lt... 3.0% Palmolive 3.6%
Beiersdorf (Chile) SA 2.2% Ballerina 2.9%
Perfumerías Unidas Ltda 1.9% Giselle 2.3%
Cosméticos Avon SA 0.9% Rexona 2.3%
Oriflame de Chile SA 0.7% St Ives Swiss Formula 2.2%
Procter & Gamble Ltda 0.6% Trianon 1.9%
Productos Familia Chile ... 0.3% Babyland 1.8%
Laboratorio Chile SA (LA... 0.3% Nivea 1.7%
Savia Inversiones 0.3% Mum 1.1%
Cosméticos Ebel SA 0.2% Familand 1.1%
Comercial VZ Chile LTDA 0.2% Bellekiss 0.7%
Swissjust Latinoamérica ... 0.2% Oriflame 0.7%
Private Label 2.5% Aromo 0.6%
Others 11.6% Private label 2.5%
Others 16.0%

Increasing share Decreasing share No change

Company Share Performance in Bath and Shower

% Share (NBO) - Retail Value RSP - 2010-2019
Colgate-Palmolive

Miguel Maritano
Cosméticos SA
Unilever Chile

Ballerina Ltda
Durandin SAI,
Laboratorios

Private Label
Industria de

Perfumerías
Laboratorio

Unidas Ltda
Jabones SA

Beiersdorf
(Chile) SA
HPC Ltda

Chile SA
Natura

Others
50%

40%

30%

20%

10%

0%

© Euromonitor Interna onal 2020 Page 3 of 4

Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - CLP million 2019 - % CAGR 2014-2019 % Y-O-Y Growth (NBO) 2010-2019
Click on company to compare against market Unilever Chile HPC Ltda

100.000 20%

UNILEVER CHILE HPC LTDA

80.000
15%

60.000

10%

40.000

OTHERS 5%
DURANDIN SAI, LABORATORIOS
20.000

NATURA COSMÉTICOS SA

0 0%
2% 4% 6% 8% 10% 12% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Bath and Shower Unilever Chile HPC Ltda

Market Concentration of Bath and Shower by Company Private Label in Bath and Shower
% Share (NBO) - Retail Value RSP - 2010-2019 % Share (NBO) - Retail Value RSP - 2010-2019

70% 3%

60%
2.5%

50%
2%

40%
1.5%
30%

1%
20%

0.5%
10%

0% 0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Top 3 Companies Private Label Others Beauty and Personal Care Bath and Shower Others

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