SUSTAINABLE

FASHION FOR
CIRCULAR
ECONOMY
MENTOR- Mr. GOUTAM BAR SIR

PRESENTED BY- MANSI GAUTAM

TD 3rd Year (6th Semester) BD/17/5717
 What is the meaning of Circular
Economy?

Circular economy means adopting a new, more

strategic and future-oriented mindset in all
aspects of a company’s activity.

The linear model is the very easy one as it only

focus on narrow core, whereas in the circular
economy the core is the lifecycle, usage and the
regeneration of products and closing the material
loop.
 Linear Fashion Economy
Is it a big threat for earth?

Linear Economy is a step by step plan comprised of take-make-dispose. This

means collecting raw materials and then transformed into products that are
used until they are finally discard as waste.

In this economics system value is created by producing and selling as many

products as possible which in world of fashion is called is as Fast Fashion.

Fast Fashion is a modern day phenomenon. This enables companies to

mass-market, manufacturers to mass-produce, and consumers to purchase
the latest trends for cheap.

This Sounds like a win-win until we consider true cost as textile production has
become one of the most polluting industries.
 Approach of Circular Economy in
Sustainable Fashion

This approach means to develop a more sustainable and closed loop

system is to extend the life of a product and maintaining the value and
material as long as possible.

Product designed under this are created keeping in mind that the materials
will be recycled in several rounds and supports circularity.

Waste needs to be collected after the usage of the product is done and this
waste need to appreciated as a valuable material not just like a garbage.
 Principles of Sustainable Fashion for
Circular Economy
FROM A PRODUCER'S PERSPECTIVE

• Design with a purpose

• Design for longevity
• Design for resource efficiency FROM A CONSUMER'S PERSPECTIVE
• Design for biodegradability
• Design for recyclability • Use, wash and repair with care
• Source and produce locally • Consider loan, rent, swap or redesign
• Source and produce without toxicity instead of buying new
• Source and produce with efficiency • Buy quality as opposed to quantity
• Source and produce with renewables
• Source and produce with good ethics
• Provide services to support longer life
• Reuse, recycle or compost all remains
• Collaborate well and widely
ADVANTAGES

Reduced dependency on imported LIMITATIONS

raw materials.

Creation of eco-friendly industries and Dependency on the consumers’

jobs. actions.

Eco-friendly brands benefit from a Creating a new business model on

better public image. the basis of recycled goods is tough.

Reduction in environmental damage The entire cycle requires integrating

caused by resource extraction. product life cycle from raw material
to disposal.
 Importance
Sustainable fashion for Circular economy is an emerging phenomenon which
will totally change the fashion system. Companies and designers at the
forefront will be leading the transformation of the fashion industry.

The goal of circular fashion is to ensure that clothes are made from safe and
renewable materials, new business models increase their use, and old clothes
are turned into new. This is the philosophy of circular fashion, and the why it is
critically important.

On the other hand, individual designers, small companies and even grassroot
initiatives can show the alternative ways towards more sustainable futures.
Brands Rethinking
Textiles for the Circular
Economy
 ADIDAS X PARLEY
Adidas’ partnership with Parley for the Oceans,
a non-profit organization set to remove and
recycle waste from the ocean, has been an
elemental part of the brand’s sustainability
strategy.

In 2015, these two companies teamed up to

make sneaker which are entirely from the yarns
recycled from ocean waste.

Each pair of shoes is equivalent to 11 plastic

bottles which means Adidas had recycled 55
million plastic bottles that year.
 ALLBIRDS
In August 2018, brand named Allbirds launches a
“SweetFoam”.

It is a biodegradable and environmentally friendly

alternative to petroleum-based materials traditionally
used in the manufacturing process of shoe-soles.

The new material, which is made up of a sugarcane

base, marks an important achievement in the
industry, as it is the first ever carbon-neutral green
alternative to the traditional EVA foam.

The first product the brand created with SweetFoam

was a range of sustainable flip-flops called Sugar
Zeffers.
 THE CUT

The Cut is a brand by Marine Serre. This

brand create products by recycling old and
damage textiles.

Serre has transformed everything from

scarves to tablecloths, to bed blankets into
luxury garments.

In 2019, 50 percent of her fall collection was

“regenerated,” including white gowns made
of towels.