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    Product Life Cycle of Nokia Mobile

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    Tushar Vats
    The document discusses Nokia's product life cycle in mobile phones. It describes Nokia's transition from Symbian to Windows phones, which led to a global decline in Nokia's market share over time. Nokia started as a pulp, rubber, and cable manufacturer in Finland and was once a leader in the mobile phone market but lost traction as consumers shifted to smartphones and Nokia struggled to keep up with the transition.

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    Product Life Cycle of Nokia Mobile

    Uploaded by

    Tushar Vats
    38 views2 pages
    The document discusses Nokia's product life cycle in mobile phones. It describes Nokia's transition from Symbian to Windows phones, which led to a global decline in Nokia's market share over time. Nokia started as a pulp, rubber, and cable manufacturer in Finland and was once a leader in the mobile phone market but lost traction as consumers shifted to smartphones and Nokia struggled to keep up with the transition.

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    The document discusses Nokia's product life cycle in mobile phones. It describes Nokia's transition from Symbian to Windows phones, which led to a global decline in Nokia's market share over time. Nokia started as a pulp, rubber, and cable manufacturer in Finland and was once a leader in the mobile phone market but lost traction as consumers shifted to smartphones and Nokia struggled to keep up with the transition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    38 views2 pages

    Product Life Cycle of Nokia Mobile

    Uploaded by

    Tushar Vats
    The document discusses Nokia's product life cycle in mobile phones. It describes Nokia's transition from Symbian to Windows phones, which led to a global decline in Nokia's market share over time. Nokia started as a pulp, rubber, and cable manufacturer in Finland and was once a leader in the mobile phone market but lost traction as consumers shifted to smartphones and Nokia struggled to keep up with the transition.

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    © All Rights Reserved
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    PRODUCT LIFE CYCLE OF NOKIA February 28,

    2014
    MOBILE

    COMPANY PROFILE

    • Nokia Corporation Is A Finland Based Multinational Company

    • Headquarter -- Espoo, Finland

    • CEO – Stephen Elop

    • Founder – Fredrik Idestam 1865

    • Nokia Started As A Pulp, Rubber & Cable Manufacturer

    MARKETING STRATEGIES OF NOKIA

    • 1.Focused On Handset Manufacture Only

    • 2.Enhanced Product Portfolio

    • 3.Large Distribution Channels

    • 4.Adjust Preferences For Specific Markets

    • 5.Customer Satisfaction

    • 6.Focused On Replacement

    • 7.Increased Commitment To Emerging Market

    PRODUCT LIFE CYCLE OF NOKIA

    VIRAJ WADKAR_IMR_40 1
    PRODUCT LIFE CYCLE OF NOKIA February 28,
    2014
    MOBILE

    Nokia Symbian
    & N- Series

    LIFECYCLE …

    • Globally Nokia’s Market Is At Decline Due To Shift From Symbian To Windows


    Phone Devices

    Globally &
    in India
    Rs. Placed Here

    Time
    Product life cycle

    VIRAJ WADKAR_IMR_40 2

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