FASE PLANEACIÓN

Actividad de Proyecto Nro. 3

AP3 Evidencia 2: Market Projection

DARKYS YURLEY LEON PEREZ

SERVICIO NACIONAL DE APRENDIZAJE SENA

NEGOCIACION INTERNACIONAL
FICHA 2104861
1. Elabore en inglés un mapa conceptual del tema visto en el primer material complementario
indicado.

Market Projection
Share

Current and Potential

Market Size Current Market Share
Business

The fundamental principie it’s a question of Determining current

to determining market size understanding how market share simply
is to calculate the potential much customers could involves dividing
consumption within the actually purchase current business by
market within a given year. total market size.
2. Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del
segundo material complementario mencionado anteriormente.

 8 steps for the success of a marketing plan.

I disagree that Information is the key to the success of a Marketing Plan These 8 steps make sure
you are covering each and every aspect of your marketing plan and ensures marketing success.
Each of these steps can be carried out in varied priorities.

A top brand might ignore the competitor step and might have to go completely on gut instinct
to retain its customers. It doesn’t need to study its competitors, rather it needs to concentrate
more on its core strength. On the other hand, a brand which is 4th or 5th in its sector, might
have to over analyse in each step to create a strong marketing plan which targets its TG. In the
end, we come down to the one word which started this article – Information. Planning and
implementation depends solely on the information you possess and therein lies the key to
Marketing success.