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Communicating Science With Resource Media
Communicating Science With Resource Media
Communicating Science With Resource Media
Title page here
(If you want it to be)
Staff
Offices
Why do we care?
An effective message answers three
questions:
My grandfather
described salmon runs
so big that you could
walk across the river
without getting your
feet wet.
The power of analogies
It’s junk food for fish…like expecting a
teenager to grow by just eating
marshmallows.
Make statistics meaningful: Do the math
Paint a picture
Cutting down the rain forest for
money is like burning a Rembrandt to
cook soup.
Inquisitive
Reporters
Skeptical
Mostly generalists
Overworked
What reporters want
Something new
Something interesting
Something moving
Something easily
understandable
Speak less – listen more.
Ted Scambos,
University of Colorado,
”
drastically in just 15 years.
Use metaphors,
imagery and stories.
Practice.
Explore More RM Trainings
• Social Media 201 – August
• Framing & Messaging – September
• Media Relations – October
• Story Pitching – November
• Blogger Relations – December
To learn more:
Jillian Ward
Program Director
Resource Media
jillian@resource-media.org
415-397-5000 ext. 309
Belinda Griswold
Program Director
Resource Media
belinda@resource-media.org
206-374-7795 ext. 101