CTD Total Metrics Summary Feb 22, 2020 - Feb 27, 2020 ▼

Cost Clicks Impressions Add to Cart

$226.61 85 22,101 1.0
N/A No data 315,628.6% 0.0%
Clicks Cost Impressions CTR
80 0.8% 6K
Video Search Only
0.65%
20 $4.14 0.61%
60 $13.63
60 0.6%
0.48%
15 $51.52 0.45% 4K

Impressions
$49.22 $12.71
0.39%

Clicks
40 $14.93
Cost

CTR
40 0.4%

Cost
10 $36.26
$28.95 2K
20 20 0.2%
5
$14.51
$0.73
0 0 0 0% 0
Feb 22, 2020 Feb 24, 2020 Feb 26, 2020 Feb 22, 2020 Feb 23, 2020 Feb 24, 2020 Feb 25, 2020 Feb 26, 2020 Feb 22, 2020 Feb 24, 2020 Feb 26, 2020
Feb 23, 2020 Feb 25, 2020 Feb 23, 2020 Feb 25, 2020
Video Video
Video Remarketing
Campaign Clicks
Clicks Impressions
Impressions
▼
Cost Avg.
Cost CPV
CPV
Video
views
view
rate
played to
100%
ViV Cost/V
iV
Interaction
s

1. Microscope - Video - Remarketing - TVA Trueview [US] (V) ^VREM ^REM *AD 6    716     $17.62 $0.09 190 26.54% 22.44% 6 $2.94 327

2. Back Brace - Video - Remarketing - TVA Trueview [US] (V) ^VREM ^REM *AD 0  53    $2.04 $0.15 14 26.42% 20.75% 0 null 27

3. Solar Fountain - Video - Remarketing - TVA Trueview [US] (V) ^VREM ^REM 0  7  $0.07 $0.07 1 14.29% 14.29% 0 null 2
*AD
Grand total 6 776 $19.73 $0.1 205 26.42% 22.25% 6 $3.29 356

Video Video 1-3/3 < >

Video
CampaignProspecting Clicks
Clicks
▼
Impressions
Impressions Cost
Cost Avg.
CPV
CPV
Video
views view
rate
played
to 100%
ViV Cost/ViV Interaction
s

1. Microscope - Video - In-Stream - Trueview - Custom Intent [US] (V) ^CA *AD 21     4,571     $83.5 $0.04 2,041 44.65% 41.24% 21 $3.98 2,041

2. Solar Fountain - Video - In-Stream - Trueview - Custom Intent [US] (V) ^CA 15     5,465     $94.64 $0.04 2,518 46.08% 47.16% 15 $6.31 2,518
*AD

3. Back Brace - Video - In-Stream - Trueview - Custom Intent [US] (V) ^CA *AD 1  413    $10.1 $0.09 116 28.09% 24.63% 1 $10.1 116

Grand total 37 10,449 $188.… $0.04 4,675 44.74% 43.7% 37 $5.09 4,675

Search
Campaign Prospecting Clicks Clicks▼
Impressions
Impressions Cost
Cost
1-6/6
    CTR  < Avg.>
CTR      CPC CPC
1. Back Brace - Search - Category - General [US] (S) ^RLSA-O ^KW *AD 28     3,788     $25.21 0.74% $0.9

2. Solar Fountain - Search - Category - General [US] (S) ^RLSA-O ^KW *AD 16     1,044     $19.98 1.53% $1.25

3. Microscope - Search - Category - General [US] (S) ^RLSA-O ^KW *AD 14     6,064     $19.42 0.23% $1.39
Grand total 58 10,896 $64.61 0.53% $1.11

Search
Campaign Remarketing Clicks ▼
Impressions Cost CTR
1-4/4
< >
Avg. CPC
1. Back Brace - Search - Category - General [US] (S) ^REM ^RLSA-T ^KW *AD 0    0    $0 0% $0

2. Microscope - Search - Category - General [US] (S) ^REM ^RLSA-T ^KW *AD 0    0    $0 0% $0

3. Solar Fountain - Search - Category - General [US] (S) ^REM ^RLSA-T ^KW *AD 0    0    $0 0% $0
1-3/3
< >
Common De nitions:
Impressions: The number of times your ad was seen, whether it was through Search, Display, Facebook, Video, 
or Otherwise.
Clicks: The number of times your ad was clicked,  whether it was through Search, Display, Facebook, Video, 
or Otherwise.
CTR: CTR is the ratio that users click through your ads - the higher the CTR the better in most cases (Clicks/Imp)
CPC: CPC is the cost of each individual ad click 0 usually, the lower is better, but for some competitive keywords, 
higher spend is required
Spend: Total media spend - usually based on a CPC (Cost per Click) model.
Viv: A Video-In uneced-Visit to the site - they saw the video and became a new visitor
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