1.

Identify push promotional activities and pull promotional activities

being conducted in a mall. 

Push Promotional Pull Promotional

Activities Activities
 Displaying the product  Advertising
near the register or  Mass media promotion
cashier counter or in the  Word of mouth
lobby of the mall. promotion
 Packaging design to
attract and encourage the
customers to purchase.
 Direct selling to
customers at stores in
mall.

2. What is the difference between push promotional strategies from pull

promotional strategies?
Push promotional strategy involves directing marketing efforts at
resellers , you actually push the product towards the consumer for the
consumer to buy the product and to make customer aware of the product
at the point of purchase while pull promotional strategies on the other
hand, involves directing marketing strategies at the consumer, you are
pulling the customers instead toward the product and not pushing the
product towards the customer. It is the strategy that encourages the
consumer to seek out your product or the idea “get the consumer to come
to you”.