Vinay Kumar

Master of Business Administration, IIM Udaipur MBA 2019-21

Senior Manager in TATA Motors I Graduated from IIT Roorkee I PM Trophy Scholarship

ACADEMIC PROFILE
B.Tech (EE) 2013-2017 IIT Roorkee 62.90 %
XII | CBSE 2013 Senior Secondary School Sector-X 87.60 %
X | CBSE 2011 Senior Secondary School Sector-X 85.50 %

SUMMER INTERNSHIP 2 Months

Summer Intern ConnectOSH Apr 2020 to Jun 2020
Responsible for increasing the growth of new users through social media, influencer and email marketing
Researched on online acquisition strategies for different industrial users for social-technical networking platform
User acquisition
Analysed 10000+ of users data, segmented users, devised metrics, drafted content and executed on different channels
through Digital
Executed campaign of Interviews of Industry leader expert and content published on platform as well as on channels
Marketing
Handled team of 4 digital marketers and content writers and hired 10 Campus Ambassadors from Dare2compete
Campaign
Led ICPA digital marketing campaign to acquire new users and acquired 6500+ new users on platform
Recommended to target Safety and HR professional as their click through rate were 11% more than average users

WORK EXPERIENCE 22 Months

Senior Manager Tata Motors Aug 2018 to Jun 2019
Led a team of 15 members for maintenance activities of production line which produces 2700+ vehicles per month
Monitored and maintained safety, routine maintenance and productivity of intra frame line of assembly shop
Implemented Jidoka system and reviewed electrical safety measures for EMS carrier of frame line
Ensured spare parts uptime in system by ensuring inventory and coordinating with suppliers
Executed and prepared monthly schedules of preventive maintenance for machinery in assembly line
Responsibilities
Suggested different techniques and guidelines to ensure safe environment in plant through safety portal
Responsible for handling operations, manpower management and maintenance of ACE assembly line
Designed and documented Work Instruction Sheet, PFME and HIRA manuals to simplify work for future maintenance
Led a team of 15 members for maintenance activities of production line which produces 2700+ vehicles per month
Maintained MIS reports on tableau in operations area for ease of senior management to track Intra project progress
Reduced Mean time to repair by 11.11% and increased Mean time between failures by 3% of assembly shop
Achievements
Executed 100 successful Pilot Run of Ace Intra by doing changes in the existing production line
GET Sales Tata Motors Aug 2017 to Aug 2018
Led the project to upgrade 40 old variants of Wingers 13seater in Manipur to the latest variant of Winger
Executed New Winger 15seater Launch in various stands and resorts of Guwahati, Jorhat and Nagaon
Generated new Winger 15s leads of 30 per month through execution of monthly planned activities of dealer
Responsibilities Pushed up the sales of Winger 13-seater in Dibrugarh, Guwahati, Manipur and Nagaon by 5% in FY 18
Reviewed monthly dealer sales activities, progress on goals as well as live deal visibility of competition
Increased dealer activity adherence by 10% and conducted product training of sales executives
Communicated and maintained the relationship with potential B2C key customers of winger
Drove the project on "Retain the Winger Customers in Manipur" with 166.6% growth of sales in FY 2018
Achievements
Successfully executed the new variant of van segment "Winger 15s" launch in Guwahati, Jorhat and Nagaon

INTERNSHIPS 1 Months
Trainee SAIL May 2016 to Jun 2016
Analyzed failure mode report on VD4 vacuum circuit breaker and air circuit breaker in Power supply department
Intern, SAIL
Assisted in VD4 parameter setting of Lightening protection, Surge Protection, High Voltage and Low Voltage Protection

PROJECTS
Academic Projects IIM Udaipur Jul 2019 to Present
Personality in Employed MBTI framework to conduct personality research at Jheel Cafe using indirect interview method
Organization Recommend owner with ways to dealt with pertaining issues of personality fit in the organization
Marketing Conducted secondary research to develop marketing strategy for a impact investment firm based in India
Management
Analyzed the survey data to determine factors that explain how comfortable students are with statistics
Marketing Simulated Factor analysis and Anova to get 4 unobserved factors from 15 observed factors of survey
Research Quantified the comfortability of students towards statistics with the help of Regression Analysis
Applied k-means clustering procedure and Segmented the survey data of 192 students into 3 clusters with names
Academic Projects IIT Roorkee Jul 2016 to May 2017
DC-DC converter Simulated to minimize losses of DC to DC converter from 5% to 3% by employing one resonant soft switching
High speed LIM Increased the speed of high-speed linear induction motor by 3% through analysis of flux parameters in ANSYS simulator
 Distance relay Performance evaluation of distance relay as applied to a transmission system with UPFC and STATCOM

ACADEMIC AND CO-CURRICULAR ACHIEVEMENTS

Academic Awarded “Prime Minister Trophy Sarvottam” scholarship of Rs 20,000 per year for 4 consecutive years 2013-17
Achievements Scored 9 pointers in all five subjects of CBSE examination class 10th in science stream 2011
Completed an Ad Analysis (Reverse Marketing) Assignment for a Lloyd Air Conditioner Campaign 2019
INDUSTRYCreds™ Drafted communication challenge, consumer Insight, emotional benefits being communicated 2019
Certification Created a Go-to-Market Strategy for a workshop on Plastic Free Living and segmented the market 2019
Created the Distribution, Pricing and the Promotion plan and the proposition for workshop 2019
Digital Marketing Successful completion of Google digital garage course for Search Engines, Social Media and E-Mails 2019
Certification
Data Science in Coursera certificate completed on Introduction to Data Science in Python- University of Michigan 2020
Python Learned dataframe structures for cleaning, Python functionality and features used for data science 2020
Marketing in a Coursera certification completed on Marketing in a Digital World - University of Illinois 2020
Digital World Acquired skills in Digital Marketing, Pricing Strategies, Marketing Mix and Product Strategies 2020
Data Scientist’s Coursera certification completed on The Data Scientist’s Toolbox - Johns Hopkins University 2020
Toolbox Created a Github repository, understood the data and set up R, R-Studio, Github 2020
Strategic Content Coursera certification completed on The Strategy of Content Marketing - University of California, Davis 2020
Marketing Learned to develop content marketing strategy, used strategic framework, measured effectiveness of content 2020
Competitive Coursera certification completed on Advanced Competitive Strategy - Ludwig Maximilians Universität 2020
Strategy Learned to facilitate strategic customer lock-ins, pursuing suitable price discrimination, use of network effects 2020
Coursera certification completed on R Programming - Johns Hopkins University 2020
R Programming
Developed R syntax, foundational R programming concepts, operations in R, debugging and profiling R code 2020
Introduction to Coursera certification completed on Introduction to Negotiation - Yale University 2020
Negotiation Earned skills to develop framework for analyzing, shaping negotiations, avoiding ultimatums, expanding pie 2020
Certified by Yale University in Financial Markets on Coursera 2020 2020
Financial Markets
Learned how to manage risk and understood behavioral finance principles of securities, insurance, banking 2020

CERTIFICATIONS

POSITION OF RESPONSIBILITY
Coordinator, Executed technical fest “Cognizance” of IIT Roorkee 2015 as a coordinator of organizing team
Cognizance, IIT Organized management and technical events within Cognizant fest with 10k+ registrations
Roorkee Led a 10 member team to organize 5 departmental events of electrical and physics department

EXTRA-CURRICULAR ACHIEVEMENTS
National Social Organized blood donation camps as member of “Events management and promotion cell” 2016
Service Scheme Empowered underprivileged children being as an active member of Prerna cell of IIT Roorkee 2015
NCC Participated in Combine Annual Training Camp of National Cadet Corps of IIT Roorkee 2013
Selected as a team member of 4 members in International Relations Committee of IIM Udaipur 2019
IRC Managing and nurturing relations with internal universities/delegates in collaboration with the institute 2019
Responsible for facilitating the exchange process for the outgoing and hospitality of the incoming students 2019
International Responsible for facilitating the exchange process for the outgoing and hospitality of the incoming students 2019
Relations Managing and nurturing relations with internal universities/delegates in collaboration with the institute 2019
Committee, IIM U Selected as a team member of 4 members from the batch of 284 people in IRC, IIM U 2019

HOBBIES AND INTEREST

Leading vocalist in worship band of AG Church Guwahati - Participated in 50+ weekly sunday service for 50 audience

Indian Institute of Management Udaipur