Marketing Plan

Chip N’ Zip
“Pagkaing Masustansya na abot-kaya ang presyo
at bulsa”
Proponents:
Joyce A. Quintal
Judy Mae B. Tabinas
Jessel A Tapanan
John Mark C. Torres
Jerwin Asaja
Joana Mae Tillerba
Milagros Sendico
Angelica Tayson
Angelique Jenfel Abraham
Kc Beo

Phase I-Goal Setting

Vision:

“To become successful and highly known in the food industry service in
Catanduanes and nationwide”

Mission

“To satisfy the need of our customers through the products and service that we are
going to offer. Despite of having competitors, we will assure ha the customers will
choose our products.”
Goals and Objectives

The goal of “Chip n’ Zip” is to be one of the best providers of quality foods,
products and services. The business objectives are to earn profit within the entire
operation. To provide best services to the customers, acquire reasonable price and meet
customer satisfaction.

Executive Summary

School campuses are no jus a place for learning and enhancing intellectual abilities
but also a place for developing entrepreneurial skills. Since there a good opportunity to
start a business, because of the great number of students which will serve as the
customers or the main persons involve in their production.
We all know that food nourishes life and also it helps the students to supply
energy in their body to survive the whole day discussion. That is why we are opening a
campus-based food business that offers various food products at a reasonable price.
“Chip and Zip” sell products that is new for to the taste of the target customers
which are the students of Calatagan High School. Products such as the taro (Gabi) chips,
banana chips, fruit juices and shakes that is affordable, budget-friendly and nutritious.

Phase II- Situation Review

A. Marketing Audit

Microenvironment

A. Company-”Chip n’ zip” is a hybrid type of business shall engage in the food industry

offering nutritious and budget-friendly foods for the customers.

B. Suppliers-The “Chip n’ Zip” will get its materials and materials needed at Virac Public

and Virac Lucky Supermart. These two suppliers plays an important role in our

business in order to make/ produce products to customers to deal with our

competitors.

C. Marketing Intermediaries-is a distributor channel that provides services that enables

manufacturers to reach different types of customers. The business name that we

establish is called “Chip n’ Zip”. In this business, it can be tempting for a small

business to eliminate intermediaries to maximize profit. In our business,

there is no marketing intermediaries because “ Chip n Zip” is a hybrid type of

business wherein we are the one who manufactures and the one who sells the

product that we made.

D. Customers- The students are the primary customers in this business operation. If we can

observe, the products that is usually purchased by the students are snacks and drinks

that is why we are offering products that satisfy their needs. At peak hours or the recess time we

will roam around the campus to be able for them to purchase the food that we are selling.

E. Competitors-

In order to deal with our competitors we will ensure that the taste of our products is

consistent and satisfying, So the customers will crave for the foods that they have tasted from our

group. And we will give the best performance to serve our customers

F. Publics- “Chip n Zip” aims to satisfy the general public’s attitude through its products
 and activities. Because the public’s image of the company influences it’s buying.

Macroenvironment:

A. Economic Forces

With the unstable condition of our economy, we have considered various strategies and
plans which would look into this concern. Such as selling our products at a reasonable price.

B. Technological Forces

We make use of modern technologies that will be utilized by our company such as social
media in order to disseminate our business technologically. And also, in manufacturing the products we
make use of appliances to fasten the time to produce the foods.

C. Environmental Forces

The environment plays an important role I our business. In terms of natural resources, if
ever that there is a limited source of raw materials needed to produce products; we make use of
alternatives to the ingredients that is limited. To be able not to deprive the quality and taste of the
products that we are going to sell

.And also, we will prepare garbage bins and bags in order to dispose the waste properly
such as the packages of the foods that our business is selling. And most importantly, in order to
ensure the sanitation of the business.

B. SWOT Analysis

 Strength:
“Chip n’ Zip” offers quality service inclusive of hygienic food preparation and
presentation and also, the location of the business suitable to sell the products to the students as
our costumer. Aside from these, we are offering products that are new to the taste of the
customers such as taro chips.
 Weaknesses:
Due to the raw materials/ingredients needed like root crops such as taro, there are times
that kind of supplies are limited so the price will increase. As a result we will make use of
alternatives or we will adjust the price or the quality of the food in a packaging. But we will
ensure that the quality will not be affected.

 Opportunities:
Since our product is packaged well, we can sell our product by roaming around the
campus. We will put our products on the containers and sell it directly to the costumers.
 Threats:
- Competitors who also produce the same product that we sell.
- Changing customer trends.
- School canteens.
C. Assumptions (Financial and Non- Financial)
Just like any business operating transaction, the Chip n Zip will not be easy and a need a

lot of manpower and may face some financial problems at first. Because only the students are the

one who manufacture or prepare the food that is sold to the customers. Since the class schedule is

hectic, there might be a conflict in managing the time to manufacture foods. But despite of this

instance that can happen on the first month of the operation, we will ensure that the business are

able to adjust at the needs and can attain its financial stability. As we all know it is the nature of

every business.

Phase III- Strategy Formulation

Target Market and Segmentation

The target markets are for the Chip n’ Zip are students, teachers and school personnel. It

aims to attain customer satisfaction and to gain profit by providing quality foods at a reasonable
and fair price. Its main strategy is getting the taste and contentment of the customers. From its

first bite until the last one, we will ensure that the taste was the same as it was. So we are

ensuring consistency of the taste and pricing.

And also, any customer can assure that the money that they consume in order to purchase

our products is not a waste. Because we will sell it at a reasonable and fair price that is afford by

the customers.

Product Positioning

One of the keys in maintaining a profitable business transaction is its location. That is

why Chip n’ Zip is positioned or located at a spot where the customers are able to recognize it

more easily. More than that, we will ensure its competitive edge by;

 Providing quality products that is new to the taste of the Customers

 Maintaining the consistency of the taste

 Providing food products at a reasonable and fair price.

 Ensuring customer satisfaction and contentment

Product Strategies

Most customers would prefer to purchase to where they can attain not just the quality of

the taste but also the convenience that it offers. That is why we will prepare the products and seal

it neatly like the taro chips which is equally packed at a plastic container. In order for the
customers to consume it anywhere they will go. We will make sure that our products are sealed

and packaged well.

Quality- Chip n’ Zip will always ensure its consistency. Despite of lacking of some ingredients

needed in the production, we will make use of alternatives in order not to deprive the

taste and quality.

Variety- We are offering various kinds of products in which customers can choose base on their

taste.

Design- Chip n Zip will design a packaging and labels for its food products so the customers can

attract and recognized it.

Features- Chip and Zip will provide a trivia’s about foods and facts in every food products that

they will purchase.

Pricing Strategies

Since the main target customers are the students, Chip n Zip will manufacture foods that

is afford for the students’ allowance. Despite of having limited allowance, they are still able to

purchase and have their snacks.

Menu Price
Taro Chips P7.00
Banana Chips P7.00
 Lumpia(Chicken/Fish/Pork) P3.00
Popcorn P5.00
Cheese Stick P1.50
Juice P5.00

Place Strategies

Chip n Zip will be positioned inside the campus to ensure the high number of students as

the customers. School campuses are essential place for enhancing entrepreneurial skills and

earning money and profit through selling foods and other products. Signs and posters are

distributed and paste throughout the campus to inform the students about chip n zip.

Promotion Strategies

The promotion strategies that chip n zip will use are traditional and contemporary/

technology- based approach. The promotional strategies are as follows:

 Social Media Pages

 Flyers and Posters

  Social Media Advertisements

 Usage of online application to disseminate information with the peers.

Client Retention

Gaining a nice impression towards the business is an essential part for he entrepreneurs

operating the transactions. That is why we are doing the best that we can to maintain customer

stability and loyalty. This made possible by doing the following:

 Variety of product flavors to choose from

 Affordable Price

 Proper Product Packaging

 Neat surroundings

Programs and Events to be dominated

If there is a chance, chip n Zip will accept offers from indivuals who wants to order the

products that we are offering.

Projected Sales

The Chip n zip projects a sale for its first year of operation of P70,000; 100,000 for the

second year and 120, 000 for the third year.

140000

120000

100000

80000
Sales
Sales2
60000 Sales3

40000

20000

0
0 1 2 3

Alternative Plans

In order not to stop the business transaction if there are circumstances that hinders it from

manufacturing or gaining income, there can be alternative plan we can formulate. Like if there is

no classes, we are not able to sell at school. If that’s the case, we will sell our products at the

store of our group members. In order to earn money even there is no classes.

Phase IV- Resources Allocation and Monitoring

A. Income Statement

CHIP N’ ZIP
 Income Statement

For the Month Ended October 31, 2018

Service Income P2, 883.00

Less: Operating Expense

DAY 1 P249.00

DAY 2 374.00

DAY 3 103.00

DAY 4 214.00

DAY 5 126.00

DAY 6 85.00

DAY 7 258.00

DAY 8 200.00

DAY 9 100.00

DAY 10 100.00 P1, 809.00

Net Income P1, 074.00

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B. Changes in Owner’s Equity

CHIP N’ ZIP

Changes in Owner’s Equity

 For the Month Ended October 31, 2018

Chip N’ Zip Beginning Capital P500.00

Net Income P1, 074.00

Less: Owner’s Personal 100.00 P974.00

Chip N’ Zip Ending Capital P1474.00

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Flyers and Posters

Located @ 2nd Floor, Senior High School Building Calatagan High School

Menu Price

Taro Chips 7

Banana Chips 7

Cheese Sticks 1.50

Lumpia 3

Popcorn 5

Juice 5