Purposive Communication is about writing, speaking and presenting to different audiences and

for various purposes to develop the student's communicative competence and enhance their
cultural and intercultural awareness through multimodal tasks  that provide them opportunities
for communicating effectively and appropriately to a multicultural audience in local or global
context. More so, critical thinking, effective communication, sound judgement and formation of
values  are also developed. 

Lesson 1 - Nature of Communication

Lesson 1 discusses the  nature of communication and conceptualize the significance of
effective communication.

       Communication is a process of exchanging information from one person to another.  The

purpose of communication is to help understand people, removing misunderstanding and
creating clarity of thoughts and expression.  It also educates people.  The nature of
communication is that, it is a two-way interchange of feelings, ideas, values, clarification of
signals, and a fine-tuning of skills.  Thus, communication involves interchange of thought or
information among persons in an organization and it is a systematic and continuous process of
telling, listening and understanding.  The proper understanding of a message is an important
aspect of communication.  If  it is not understand by the receiver in the same way in which the
sender of the message wants him to understand, there may be confusion, chaos and
organizational inefficiency, leading to non fulfilment of goals which are set by the business
concern.  In view of this, communication is not merely the transmission of message from one to
another but also the correct interpretation and understanding of the message. It is the process
of passing information and understanding from one person to another.  It is the process of
imparting ideas and making oneself understood by others.

Lesson 2 - Meaning of Communication

The lesson is focus on the meaning of communication and the different categories of
communication.

      Communication is simply the act of transferring information from one place, person or group
to another.  Every communication involves one sender, a message and a recipient.  The
transmission of the message from one sender to recipient can be affected by a huge range of
things.  These include our emotions, the cultural situation, the medium used to communicate,
and our location.  The complexity is why good communication skills are considered so desirable
by people around the world: accurate, effective and unambiguous communication is actually
extremely hard.  From Oxford English Dictionary, communication is the imparting or exchanging
information by speaking, writing or using some other medium.  It requires an element of success
in transmitting or imparting a message, whether information, ideas and emotions.  There are
many ways in which we communicate with people.  The different categories of communication
include: spoken or verbal which includes face-to-face, telephone, radio or television and other
media; Non-verbal communication covering body language, gestures, how we dress or act,
where we stand and even our scent;  Written communication which includes letters, e-mails,
social media, books, magazines, internet and other media; and Visualizations which includes
graphs and charts, maps, logos, etc.