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Asana Basics For Business Owners

For business owners, there’s nothing worse than wasted time. Whether it’s talking
about work (and getting nothing done) or spending an hour looking for information
that should’ve taken you five minutes to find, that dreaded unproductive feeling
is difficult to cope with.

It is frustrating to continually waste time and feel the mounting overwhelm of


things left to do, but searching for information and talking about work that needs
to be done breaks your stride. You can’t be “in the zone” when you have to stop
work to discuss other projects with co-workers or sift through email chains looking
for essential information.

In today’s world, eliminating tasks that take our focus away from what is most
important is crucial. And as a business owner, you know productivity is one of
your keys to success.

So, what can you do?

You can stop talking about work and you get things done with help from Asana.
Asana is a project management tool designed to help teams work smarter, not
harder. It bridges the gap between productivity and collaboration—and works for
organizations of all shapes and sizes.

Asana Features We Can’t Live Without

Just when you think Asana has thought of everything that you need as a business
owner, they have something new up their sleeve that makes life even sweeter.
These are just a few of the remarkable features that we regularly use at Branding
Bear.

Projects. Planning a marketing campaign, event, fundraiser or whatever it is you


do becomes that much easier with Asana’s project feature. Break down each step
and assign it to the appropriate member of your team with all the details they
need to get to work.

Boards. Comparable to sticky notes, you can drag and drop tasks into the
appropriate spot. Boards are excellent visual-aides for tracking progress, too.

Timelines. As a deadline-driven company, we understand the value of clear


timelines. Asana makes it easy to convey time-based expectations. Their timeline
feature brings entire projects into view to see how specific tasks are dependent
on others.

Automation. Streamlining repeatable processes with Asana’s automation feature


has saved us so much time and minimized errors. (You can request a free demo
of this feature here.)

Forms. Forms are another tool we frequently use at Branding Bear. Standard
intake forms make it simple to gather all the information your team needs to get
started and keep it stored in one place.
Integrations. Asana integrates with over 100 other platforms, including Gmail,
GSuite, Adobe Cloud, Dropbox, Slack (Branding Bear’s favorite software for
collaboration) and so much more—which makes working on any project from
anywhere that much easier.

Asana’s newly-released feature (and one we are excited to dig into) is OKR Goal
Tracking, which allows companies to align their teams around goals and
objectives. This fantastic feature will change the way many companies track their
efficacy and, ultimately, will enable you to monitor, evaluate and pivot your goals
along with changes in the world.

Asana Certified Pro—At Your Service

If you are ready to put an end to work about work and make success sustainable
for your business, Asana is for you and Branding Bear is here to help! CEO and
Asana Certified Professional, Jacque McHugh, will ensure your team is set up for
success from the start allowing you to see even quicker results.

Contact us today to learn more about our Asana Consulting services!

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