Case Study – Product Management

About Media.Net:
Media.net is a leading global advertising technology company that develops innovative products for
both publishers and advertisers. It provides the full spectrum of advertising and traffic monetization
solutions to its large, diversified client base worldwide, and has one of the most comprehensive ad
tech portfolios in the industry.
By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide. By revenue,
Media.net is the #2 largest contextual advertising businesses worldwide.
Media.net is acquired by Chinese Consortium for $900 Million USD in 3rd Largest Ad Tech deal ever
and this acquisition will fuel Media.Net’s global expansion strategy and provide access to China’s
world-class capital markets.

CASE BACKGROUND:
You are the Product Manager for MyAudioBooks that is similar to Audible in terms of set of features
and offerings.
MyAudioBooks offers a credit-based membership plan. It allows its users to listen to audio books
online or offline across devices.

YOUR SUBMISSION: You must work towards building a USP for your product by ideating new
features for acquisition, engagement as well as growth in revenue.

PART 1: New Features

List out improvements in existing features or suggest new features that can be added. Provide a
name and a 2-sentence description for each feature.
Select the highest value feature that you can identify that would help achieve any one of the
following goals:
• User Acquisition
• User Engagement/Retention

Describe your chosen feature and its value proposition both to the user and to the site. Please ensure
that you:
• Provide UI mocks/flow charts and explain the feature in detail
• Identify the goal that you are trying to achieve.
• Describe how this feature facilitates this goal
• Identify the metrics that would help you measure whether the feature is achieving its goal or not
• Identify the metrics that may be negatively impacted and explain how you would monitor them.

Expected Response
A maximum of 2 pages of text or 10 slides in addition to mockups

• Originality of ideas: Refrain from simply copying ideas from competitors. You will be rewarded for
originality.
• Structure and clarity of thought in communicating feature Description, their need & metrics for
evaluation.
• Feature Mockups: Create wireframes/high fidelity mocks to explain user flows – you may use a
prototyping tool such as Balsamiq and export to static images. (Free trials at http://balsamiq.com/).
 Case Study – Product Management
PART 2: New Revenue Stream
You have been tasked with creating an additional new revenue stream for MyAudioBooks
1. Propose one additional monetization mechanism (apart from existing membership plan). Describe
your proposed scheme. Make sure to include details of the new product features that would have to
be built, effort/cost required, and the partnerships you would look at if any of these are relevant to
your proposal.
2. Build and present a 3-year revenue estimation model for the feature. Make sure you provide all
calculations in as much detail as possible. (state underlying assumptions clearly with sources)

Expected Response:
A maximum of 1 page of text or 5 slides in addition to a single calculation sheet for the revenue-
estimation model

• Monetization Mechanism Description

• Revenue & Profit Projections over 3 years

JUDGING CRITERIA:
This submission will be used to shortlist you for subsequent rounds. The following criteria will be used
to judge your submission:
• Structure of the document
• Articulation, language, written communication skills
• Strategic thought process
• Usability of the proposed features
• Depth and precision of research
• Rationale used to support arguments
• Feasibility, practicality and effectiveness of the recommendations
• Additionally, we will take a deep dive into this case during the interview rounds