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    Juan Vasquez
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    The ice bucket challenge involved dumping a bucket of ice water on someone's head and was started by Chris Kennedy, a professional golfer whose brother-in-law had ALS, and Pete Frates, a former baseball player who has ALS. It became a worldwide phenomenon that raised significant funds for ALS research. The document argues that if the ALS Association (ALSA) had initiated the challenge instead of famous individuals connected to ALS, it may not have been as successful, as people are more inclined to participate in challenges started by celebrities on social media.

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    The ice bucket challenge involved dumping a bucket of ice water on someone's head and was started by Chris Kennedy, a professional golfer whose brother-in-law had ALS, and Pete Frates, a former baseball player who has ALS. It became a worldwide phenomenon that raised significant funds for ALS research. The document argues that if the ALS Association (ALSA) had initiated the challenge instead of famous individuals connected to ALS, it may not have been as successful, as people are more inclined to participate in challenges started by celebrities on social media.

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    16 views1 page

    Case Study

    Uploaded by

    Juan Vasquez
    The ice bucket challenge involved dumping a bucket of ice water on someone's head and was started by Chris Kennedy, a professional golfer whose brother-in-law had ALS, and Pete Frates, a former baseball player who has ALS. It became a worldwide phenomenon that raised significant funds for ALS research. The document argues that if the ALS Association (ALSA) had initiated the challenge instead of famous individuals connected to ALS, it may not have been as successful, as people are more inclined to participate in challenges started by celebrities on social media.

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    © All Rights Reserved
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    of 1

    1-15.

    Do you think the Ice Bucket Challenge would have had the same success if the
    management at ALSA initiated the challenge?

    The ice bucket challenge was an activity involving, dumping a bucket of ice water over a
    person’s head. It was initiated by Chris Kennedy who is a professional golfer whose brother-in-
    law has ALS. Pete Frates who is a former Boston College baseball player and his friend Pat
    Quinn who has ALS also did the challenge. This challenge became worldwide and attracted
    many participants. If the management of ALSA initiated this challenge I think it wouldn’t have
    the same success. People who first did the challenge are famous persons that has the disease or
    has a family member with it. When someone famous starts something on social media, everyone
    seems to fallow what they did. I believe that people took part in the challenge to show sympathy
    towards the people who has the disease. It was a great idea to have the professional golfer to
    initiate it as well as other famous people, like Bill Gates and the president Barak Obama because
    it was a great success

    Reference:
    Management Fourteenth Edition by Stephan P. Robbins, Mary Coulter

    Do you think the Ice Bucket Challenge would have had the same success if

    the management at ALSA initiated the challenge?

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