DECIDE WHAT PLATFORMS TO USE

FACEBOOK SNAPCHAT
• Post 2-4 times per day • Have fun and be yourself
• Engage with your audience - reply to comments and messages • Get creative with storytelling and share what you are working
on behind the scenes

TWITTER PINTEREST
• You can post as much as you like • Optimal image size - minimum 735 pixels wide
• Use images when possible • Organize your boards and be descriptive
• Retweet other on-brand and informative tweets • Double check that all the links go where they are supposed to
• Use a max of 2 hashtags

INSTAGRAM FACEBOOK LIVE/PERISCOPE

• 1 on-brand post per day • Immediately introduce yourself and what the topic will be for
• Utilize hashtags to find new followers the replay viewers
• Tag brands and people (if applicable) • Decide on a topic and stick to it
• Thank your followers by replying to comments/questions • Answer questions
• If time allows, like and comment on followers content • Have a general goal for each live video

YOUTUBE EMAIL MARKETING

• Ensure you can see your face/project and hear your voice well
• Consistently upload based on your priorities (once per week is a good goal)
• Engage with your audience
• Collaborate with other channels to help build a following
• Consistently grow and improve
• Use MailChimp, Mad Mimi, Constant Contact and Infusionsoft
• Do some research and decide based on your budget and the
ease of interface
• Make sure you can export the list of people that sign up so you
have control of those names in case you need to switch to a
different company in the future
• Offer a free gift to encourage people to sign up