TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Arpit Gupta was associated with our company as assistant manager from 15-
07-2017 to 31-04-2019.

Vikas Bidi Udhyog Assistant Manager Jul 2017 – Apr 2019

 Supervised deployment of workforce with different skill sets based on the demand placed by the
distributor.
 Monitored, reviewed & improved daily productivity to resolve inefficiencies using Root Cause
Analysis.
 Vendor selection by AHP based on the criteria of price, manufacturing scale, quality and performance
etc.
Roles &
 Formalized quality check of manufacturing process by Statistical Process Control and Random
Responsibilities Sampling.
 Established the relationship between attrition rate of salesperson and disturbance of individual Bidi
market.
 Analysed the available inventories in the warehouses for day end closing operations for order
forecasting.
 Supply & management of raw materials to ensure timely fulfilment of order based on day to day
demand.
 Successfully reduced loss to the company by 20% occurring due to the destabilization of separate
Achievements markets.
 Devised method for Rotational Allocation of salesperson for better engagement with all distribution
zones.

Project Details: Institutionalized New Product Development to tackle duplicity and gain market share

 Developed hands-on Marketing Strategy to tackle the ongoing duplicity generated by competitor in
market.
 Created Recognition for the new brand through insertion of two new bidis in bundle of established
brand.
Roles &
 Established Process Flow of new product through introduction of new workstation in the available
Responsibilities facilities.
 Introduced Kanban in the process of differentiating variety of products by using Bin cards/Stock
cards.
 Devised incentive strategies for product packagers to sharpen learning curve of new product
development.
Deliverables  Developed an action plan to stabilize the new product and phase out old variant within 6 months
duration.
Achievements  Generated monthly revenue of around Rs. 10 lakhs by the implementation of new product in the
 market.
 Captured 40% of the market share of old product within a month stint after launch of the new
product.

Harishankar gupta

Vikas bidi udhyog