Professional Documents
Culture Documents
Misson Vision Startegy
Misson Vision Startegy
Misson Vision Startegy
AkzoNobel AkzoNobel
Core Principles ( non- Core values
negotiable standards )
THE PURPOSE
Trust
Why the purpose matters as there is and the crisis of trust in people and 75 % of the
consumers in a company with that a company must make contributions towards helping to
lead them to have a quality life, with their products.
Employees
Many of the employees wish to have not just to have a job but also to have a meaningful life
and be satisfied in life. 85% of the employees believe that this company is where they wish to
stay put 11 times more than other companies they have previously worked in
A purpose-driven organization
The purpose is just one part of the organization which helps in differentiating and reflect the
truth about and organization. These three elements of a company’s work in isolation to bring
out the best and compose of the company’s DNA
values voice
Why we Where the Ideals we Why we’re How we What we say
exist? business aspire to? different? behave? and how we
wants to go? say it?