Key Partnerships Key Activities Value Proposition

Data security Communicating

Stigma on success stories
Profile management women making
Platforms: first move
Facebook Location-based
Instagram Content
management
FB, Insta login
User data + Making a Online and
Key Resources
images connection offline events
Tech providers:
Safety features Seamless,
Web/app Staggered
AR/VR IT trust based
Product
maintenance
Content Salaries
Marketing & Subscriptions
representation
infrastructure development SM, TV
producers PR costs
Developers,
coders, IT guys

Cost streams
 Customer Relationships Customer Segments

ommunicating
uccess stories

Individuals
on-based for
relationships

ta login
ne and Channels
e events
d
tions Free - basic Ad-based
TV functionalities;
Paid - more features

Revenue streams
Key Partnerships Key Activities Value Proposition
Driver
Payment recruitment - Safety, conve,
Marketing
platforms hygiene/cabs pricing
Analytics,

Car owners App

development No waiting
Add income
Time utiliz
Entertainment Flexb
platforms Key Resources
Job opp
Ad-ons, Kiosks Insurance for
Wallets, GPS, drivers
Alarm
Recruitment
platforms Web/mobile
app

Vehicle service Drivers-

real estate consumer
N/W

Cost streams
Training, Salaries
Marketing CAC, App
insurance develop
Customer Relationships Customer Segments

Discount, freebies, User

Wages breakup
Loan support
Cashless, referrals
Support to families
Plans, packaging
Cash credit
Loyalty

Channels
Drivers
Online platforms
TV, print, radio,
WoM

Revenue streams
Ride Uber moto
commission Share
Uber X
Key Partnerships Key Activities
Algorithm-
Ancillary based search
service engine
providers

Financial Marketing
Data &
services content
management App
Movers & development
packers

Key Resources

Customer S/W
Investors relationship developers,
managers coders,
product dev.
team
Payment Marketing
gateways
Networks

Marketing,
Cost streams
advertising, PR Salaries
Customer
acquisition costs
(discounts, freebies)
Partner Data storage
services

Interesting points by students

Automatic rent deduction

system
No lock-in period

Story-telling - dream houses

Interesting partnerships (law
firms, movers, maids, OLX,
matrimonial websites, home
decors, home cleaning,
maintenance

Focus on search and filters

Police verification - tie ups
Virtual tour of premises
Value Proposition Customer Relationships Customer Segments
Automated
Comprehensive customer service Renters
properties across Rent payments
all price ranges & via credit cards
locations Referrals

Home-
Brokerage 3D view owners
free of
Intuitive property
features -
better search Channels
filters
Buyers &
WoM Sellers
Paid search
Click and earn
Seamless
matchmaking

Revenue streams
App / webpage Subscription-
development + Advertisements Basic version - free based
maintenance (furniture, home service packages for
(product providers, home utilities, tenants and
development costs) movers and packers, homeowners
online shopping, Home loan services for VAS
financial services)

Common Revenue models

Commission based Subscription based

Ad-based Subscription based

Value added services Property listing; % of rent
Value added services
Fee for contacting more homeowner
End-to-end services - rent agrrements, home loans, movers and packers
Pay utility bills
Home-based services

Overall challenges

Why are agents and brokers your partners?

Security deposits?
How is safety and other features going to be validated and incorporated?
Landlords and other customer segments listed as partners?
What about network effects? Isn't network a key resource? 1-2 groups only mentioned
it!

Any value added features compared to your competitors?

Fair rents? Why should a platform aggregator look into fair rents?

Facilities - wifi, TV, Netflix, Prime subscription?

Matching key resources, key activities, and key partnerships, cost structures with VP,
CR, Channels
Search functionality and filters for search are the key USPs - many groups have not
listed this
Electricity, Wifi, gym, water, sanitation - why are they listed as key activities?
LQBTQ friendly? Pet friendly? Are these customer segments or value propositions?
Sanitized accommodations? Will the platform offer those services?
Influencer-marketing?
Confusion regarding key activities in the business model canvas
Damage inspection - platform aggregator
Biometric security?
What type of customer service will be provided - self service, customized, automated?

What type of advertising do you want to pursue? Remember you are a startup
Overall comments - there is some mismatch in terms of BMC
Types of Business Models
Type of BM

Add-on

Core offering is low priced

Extra features - add ons
Cost attached to add ons
Customers get variable beneftis
Margins

Razor-Blade / Hook & Bait

base product = cheap

make money = consumables
removing customer barrier

Lock-in
customer is locked onto vendor platform
switching costs
technology
product/service
network
Subscription
access to product or service
pay for certain time duration
Usage independent

Freemium

free
VAS = cost = pay

Direct Selling
directly selling
no intermediaries
influencer centric = traction

Targeting BOP
non-consumer
lower purchasing power
larger volumes
affordability
Trash-to-Cash

Trash - usable
Premium product
leverage env awareness
Upscaling

Pay as per use

pay per consumption
no lock-in period
flexbility of payment, usage
affordability

Product as a service
ownership is not really objective
access to product/service
onus maintenance, usage, repair - SP

Cross selling
selling product/services
Not necessarily linked your core product
s
Examples URL

Indigo https://www.goindigo.in/add-on-services.html?linkNav=add-on-services_Home-homepage~service-

HP printers https://store.hp.com/in-en/default/printers.html?product_list_order=price_asc

https://www.youtube.com/watch?v=x6zaPv-7Ke0
 https://www.youtube.com/watch?v=DvdKJbrmSpo

Hotstar https://help.hotstar.com/support/solutions/articles/61000278289-what-are-your-membership-subscrip

Amway https://konmari.com/

Kaleidofin https://www.youtube.com/watch?v=lyOy62lqnSY
Interface carpets https://www.youtube.com/watch?v=DX6Uidpg3VM

AWS https://www.youtube.com/watch?v=op_9NfAVedY

Lighting companies https://www.youtube.com/watch?v=0XygcIZVcU0