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  • Customer Analysis Company's Name Strengths Weakness

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    Jelo Roxas
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    Nivea has a strong brand portfolio, superb performance in new markets, and good returns on capital expenditures. However, it has limited success outside its core business and needs more investment in new technologies. Rexona benefits from being Unilever's first billion-dollar brand and having first mover advantage, but struggles with low product awareness, competition from internal brands, and marketing concepts effectively.

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    Nivea has a strong brand portfolio, superb performance in new markets, and good returns on capital expenditures. However, it has limited success outside its core business and needs more investment in new technologies. Rexona benefits from being Unilever's first billion-dollar brand and having first mover advantage, but struggles with low product awareness, competition from internal brands, and marketing concepts effectively.

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    12 views1 page

    Customer Analysis Company's Name Strengths Weakness

    Uploaded by

    Jelo Roxas
    Nivea has a strong brand portfolio, superb performance in new markets, and good returns on capital expenditures. However, it has limited success outside its core business and needs more investment in new technologies. Rexona benefits from being Unilever's first billion-dollar brand and having first mover advantage, but struggles with low product awareness, competition from internal brands, and marketing concepts effectively.

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    © All Rights Reserved
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    Customer Analysis

    Company’s Name Strengths Weakness


    Nivea - Strong brand portfolio. - Limited success outside core
    - Superb performance in new business.
    markets. - Need more investment in new
    - Good returns on capital technologies.
    expenditure. - Financial planning is not done
    - Reliable suppliers. properly and efficiently.
    - Highly successful at go to - There are gaps in the product
    markets for its products. range sold by the company.
    - Successful track records of - The profitability ratio and
    integrating complimentary contribution % of nivea are
    firms through mergers and below the industry average.
    acquisition.
    Rexona - Same brand different names. - Low product awareness.
    - First 1billion brands. - Competition from internal
    - Association with Unilever. brands.
    - First mover advantage. - Marketing the concepts.
    - Wide variety.

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