IBIS ANALYSIS

Upon my investigation of men’s clothing wear in the apparel industry, the major companies
include Tailored Brands Inc. Their SWOT analysis is:

Low Imports Low & Steady Level of Assistance High

Low Customer Class Concentration Low Competition
Product/Service Low Profit vs. Sector
Concentration Low Capital Requirements Average Low Revenue per Employee

Strengths Weaknesses

Opportunities Threats
High Revenue Growth Very Low Revenue Growth (2005-2020)
(2020-2025) Percentage of business Low Revenue Growth (2015-2020)
conducted online Low Outlier Growth
Low Performance Drivers
Per capita disposable income

The future prospect of Tailored Brands Inc.:

According to the IBIS, Tailored Brands Inc. is forecasted to contract at a slightly lower pace over
the next five years to 2025.
Yet are expected to continue processes through merging and acquisition; even though, men’s
clothing stores are generally on the decline.

The key success factors of the industry genuinely is dependent on the employment of the
economy, since Tailored Brands inc. generally makes clothing for employment levels and
purposes and office attire. The trend of success depends on the employment of the United States.
 KEYHOLE ANALYSIS

(4) How many posts, users, and reach do your competitors have?
Boohoo – Posts: 426 Users: 262. SHEIN – Posts: 312 Users: 168.
(5) What are the trending topics of your competitors?
 KEYHOLE ANALYSIS
Trending for Shein: the word “just” by 100 mentions and “code” for Boohoo by 91
(6) Compare your competitors and see the market share of your competitors.