Scribd Logo
Upload

Welcome to Scribd!

  • Marketing Mix Assignment - Cereal Product

    Uploaded by

    api-527653464
    114 views2 pages
    This document summarizes a new product called Choco Chips cereal. It is targeted at adults aged 18-34 who love chocolate and have a sweet tooth. The cereal contains oats, granola, and chocolate chips. It will be sold for $2.99 at major grocery store chains like Save Mart, Food 4 Less, Target, and Walmart. Promotional activities will include 50 cent off coupons and local supermarket advertising.

    Original Description:

    Original Title

    copy of marketing mix assignment - cereal product

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document summarizes a new product called Choco Chips cereal. It is targeted at adults aged 18-34 who love chocolate and have a sweet tooth. The cereal contains oats, granola, and chocolate chips. It will be sold for $2.99 at major grocery store chains like Save Mart, Food 4 Less, Target, and Walmart. Promotional activities will include 50 cent off coupons and local supermarket advertising.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    114 views2 pages

    Marketing Mix Assignment - Cereal Product

    Uploaded by

    api-527653464
    This document summarizes a new product called Choco Chips cereal. It is targeted at adults aged 18-34 who love chocolate and have a sweet tooth. The cereal contains oats, granola, and chocolate chips. It will be sold for $2.99 at major grocery store chains like Save Mart, Food 4 Less, Target, and Walmart. Promotional activities will include 50 cent off coupons and local supermarket advertising.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    Created by: Isaac, Duran

    Teenagers and adults: ages 16- 30


    Target Market This is for people that like starwberry and cake and now its
    combined to taste like the best thing ever.

    Place
    Product The places will be at a local
    grocery store.
    Price Walmart
    Target
    Food 4 Less
    Competition: Save-mart
    Mini wheats strawberry: $3.98

    Strawcake smack: $3.46 Promotion


    Coupons: $0.75 off
    Local advertising
    Mail will have promotion and
    coupons
    Created by: Ms. Murphy

    Adults: Male & Female


    Target Market Aged: 18 -34
    Psychographics: Chocolate Lovers & People with a Sweet Tooth

    Price Product Place


    National Grocery Stores
    ● Save Mart
    Competition: ● Food 4 Less
    Honey Bunches of Oats: $3.49 ● Target
    Cookie Crisp: $2.57 ● Walmart

    Choco Chips Price: $2.99


    Promotion

    ● Coupons: .50 cents off

    EXAMPLE Crispy Honey Flakes with


    Oats, granola, and
    ● Advertising: Local
    Supermarket ads/mailers
    chocolate chips!

    You might also like