Maghanoy, Christian B. Sept.

11, 2020

Reflection

My thoughts about the video presentation is that franchising is not an easy business,
because you need to have a guts to invest money even if there’s no guaranteed that
your business which is “franchising” will survive or earn a profit. But then, the video also
presented that franchising gives benefit both to the franchisor and franchisee that will
surely put them as a competitor in the business world and eventually earn a profit.
Now I also know/understand that there are different types of franchising and all of them
has different way on how their franchise operates, rules and regulations. It also said that
the most popular type of franchising is “Business Format Franchise Opportunity” the
best examples are fast food chains like McDonalds and Jollibee. That’s why in business
you should know what you are doing and be prepared for the consequences you might
overcome.
Maghanoy, Christian B. Sept. 11, 2020

Reflection

My thoughts in the presented video about Direct Marketing, is that direct

marketing gives advantage to the seller/marketer who used them as main equipment to
encouraging the target customers to buy their presented product. And now I realize
there are 5 most important things in Direct Marketing which are the targeting, offer,
format, creative and timing, that these 5 important things seller/marketer needs to follow
in order to have a perfect persuading of target customers and to closed many sales.
The video presented was very detailed as a viewer got what the narrator talks
about and the visual was very cleared, that as a student now I already know the
meaning and the basic on how the Direct Marketing works and the techniques on how
to persuade your target customers in order to make sale.