1.    What is service marketing applied in the Philippines?

 Service marketing refers to the application of a different set of tactics or

strategies to anticipate the consumer’s need for an intangible product. And thus,
meet their requirements accordingly, to create maximum value for them from
their purchase.

 For me, the most popular service marketing applied in the Philippines is via
internet/social media. Knowing the impact of social media platforms, it will always
be a necessity for companies to have an online presence. This is where social
media marketing takes place. By allowing your customers to be in touch with you
through Facebook, Twitter, Pinterest, Instagram, Youtube to name a few, is
already a big step towards your success. The same goes on your end to
understand your customers’ demands and know how to reach out to them
whenever the tides change.  Having a strong social engagement towards your
audience is the key to elevate sales and retain loyal customers.

 Social media has an estimated 3.2 billion active users monthly.

 An active user spends 116 minutes on social media daily.
 Filipinos spend 3 hours and 57 minutes every day on social media.
 Up to 3.2 billion images are shared daily.
 Almost 80% of time spent on social channels are accessed through mobile
devices.
 About 91% of retail brands use 2 or more social channels.

2. Product or Tangible Product Marketing.

 Tangible Product Marketing gives your customers a concrete object to hold in

their hands. This engages the senses and makes your brand more memorable,
something that can be especially difficult in service-based industries and those
whose product isn't a box on a shelf. In addition, tangible marketing products
build customer loyalty because it lets your clients know you have their needs on
your mind and appreciate their business. Of course, tangible marketing has a
subtler purpose as well. By placing a branded item in your customer's hands, you
put your company on their minds, and they'll have all your contact information
easily accessible, much more interesting and meaningful than simply exchanging
business cards.

3. What are their differences as to nature and functions?

Product Marketing
  Tangible products are often thought to be easier to market as they can be shown,
demonstrated, touched, displayed and are easier for your audience to
understand in terms of value or whether they are needed.

Service Marketing

 Services, being intangible, can be harder to show value. You can’t see or touch a
service. Often, then, the goal of marketing services is to create good
relationships with your target audience, developing and building trust. You are
essentially selling yourself.

Product marketing Service marketing

Meaning Product marketing refers to Service marketing implies

the process in which the
marketing activities are
aligned to promote and sell a
specific product for a
particular segment.
the marketing of economic
activities, offered by the
business to its clients for
adequate consideration.

Marketing mix 4 P’s: Product, Price, Place, 7 P’s: 4 P’s + People,

Promotion Process, Physical evidence

Sells Value Relationship

Who comes to Products come to customers Customers come to service

whom?

Transfer It can be owned and resold to It is neither owned nor

another party. transferred to another party.

Returnability Products can be returned. Services cannot be returned

after they are rendered.
 Tangibility They are tangible, so They are intangible, so it is
customers can see and touch difficult to promote services.
it, before coming to the buying
decision.

Separability Product and the company Service cannot be

producing it, are separable. separated from its provider.

Customisation Products cannot be Services vary from person

customised as per to person, they can be
requirements. customised.

Imagery They are imagery and hence, They are non-imagery and
receive quick responses from do not receive quick
customers. responses from customers.

Quality Quality of a product can be Quality of service is not

comparison easily measured. measurable.
4. Introduction
Every day we interact with various economic activities like - getting courier delivered at
the requested address, making phone call to friend, relative, or client, having coffee at
coffee shop, or taking metro to commute office. Such activities are called services
because they involve deed or act and offered by one party to another for sale. 

Services differ from goods in many ways. The way a product is produced, distributed,
marketed, and consumed is not the way a service is. Hence, a different marketing
approach is necessary for the marketing of services.

Today, in this post we are going to explain – What services are? What are the
characteristics of services? How services are marketed?

Physical Environment
Demographic (biological) Factor
Cultural Factor
Economic Factor
Political Factor