Adoption towards Banks in Pakistan (E-Banking)

Background of the Study

Banks play an important role as financial intermediaries in any economy and thus have a
significant effect on economic development. They collect saving and convert them into
investment. Over the last few decades, due to globalization banks are facing challenges. The
challenge is becoming severe with increasing technological development over the last decade. In
response to these challenges the banks tend to expand their choice of services offered to the
customers and increase their dependence on technology. The effect of technological evolution on
banks is very significant for new markets. In Pakistan ebusiness and (ebanking) both are working
together with great successes but the lack of management issues and trust issues can be distract
the customer. There are other financial institutions who offered electronic banking products. So,
it is important for the banks to start electronic banking services to improve the effectiveness of
distribution channel through reducing the transaction cost and expedite the speed of services.
Now a days E-banking has become a way for the banks to develop the banking system, and its
role is increasing rapidly in many countries. It provides opportunity to create services processes
which need lesser internal resources and low cost. Moreover, it is easy for the banks to reach
more customers. From the view point of the customers, e-banking allows customers to access
financial services easily and save their time in managing their finance. IT has revolutionized the
way organizations conduct business round the globe. Now business is conducted online
(eBusiness) instead of conventional means.

Statement of Problem
Now business is conducted online (eBusiness) instead of conventional means in banks. In
Pakistan, eBusiness is facing both technical and non-technical issues from management
perspectives. A huge body of research is going on to unfold the key issues of eBusiness in
banking sector. The key components of each of the above mentioned issues e.g. cultural issues
i.e. language, shopping habits, and use of credit etc. Moreover, management implications along
with possible solutions to the barriers of eBusiness and (eBanking ) in Pakistan are presented. In
this study we explain about the people who are not engaged with (ebanking).

Objective of the study

 This study is focused on impact of perceived ease of use.
 Awareness on use and the confidence of customer on e-banking.

Research Question
1. Why people don’t want to use Modern system of banking (ebanking)
2. How the people can be motivate on this track to (ebanking)
3. How can this system more convenient for illiterate persons