Executive Summary

Introduction:

In this generation, food industry is considered as one of the stable businesses that are

being established in our country. Momordica Pastries considered as food. Food, as we

all know people can’t live without it. It is the basic needs of human being. Wherever we

go, we need food to eat to give us energy to perform our daily activities. Anywhere we

go food establishments like restaurants and food chains can be seen because people

everywhere will have to eat everyday and this business can pour our hungry stomachs.

We decided to have a feasibility study with this business because a pastry is a kind of

food that can be substitute in the absence of rice which is our staple food.

Mission:

Vision:

Objectives:

 To promote scientifically the importance of Ampalaya as pastries.

 To be recognized by the public as a consistently delighting customers with never

ending improvements in the quality and variety of our products and services at a

reasonable prices.

 To contribute significantly in enhancing the quality of life, progress and prosperity of

our customers because of the best product we gave with a miracle benefits.

Business Name:
The proponents have decided to use “Momordica Pastries” as the name of our business

from the scientific name of Ampalaya (bitter melon) which is Momordica charantia. But
the company name is LEANO Company which is we combined from one of the letter in

our family name.

Business location:
Our location is in 202 William St., Carmel 3, Tandang Sora, Quezon City. It is 50 sq.

meter. We decided to be located in this commercial area because our target market

which the consumer of coffee shops are near in this place.

Business Description:
Momordica Pastries will be the distributor of different kinds of ampalaya pastries to

different coffee shops and we will serve also to the walk-in consumers.

Feasibility Criteria:
Momordica pastries has a great potential of profitability because of pastry

demand was next to diabetic person. We can substitute or product into a food that can

cause harm to our health.

Project Long Range Plan:

Our bakeshop objectives are to increase and expand its market to promote

ampalaya pastries to health conscious. The business will expand supply by adding

additional market.
 Marketing Aspect
Introduction:

Product Description:

Momordica Pastries ( Ampalaya Cake, Muffin and Cupcake ). People usually eat different

pastries that introduced to the market, different pastries that defines their personality. But

now, we were turning their curiosity into a reality, we make ampalaya (a bitter melon) into

a sweet deliciously pastries (ampalaya cake, muffin and cupcake).

Our product is not just an ordinary one. Many people may ask what it tastes like. Is it

possible? How do they make it? Yes, we make it possible to those people who are really

vegetarian and health conscious. And also to those kids that really hates ampalaya, due

to the bitter taste, but we make acceptable to their taste buds.

We admitted that it’s really hard for us as a student to make this possible but through

helping each other, and analyzing the different concepts of this product we build a strong

team to make this really possible.

We have ampalaya cake, muffin and cupcake. It has a nutritional content that helps

vegetarian, to increase their health problem; it may not cure them, but help them slowly to

bring back their energy through our pastries.

  Target Market

Momordica Pastries primary target markets are different coffee shops, supermarket and

grocery stores in Quezon City and hopefully nationwide. And our secondary target

markets are the walk-in person nearby our location.

HISTORICAL DEMAND

YEAR DEMAND SUPPLY GAP

2006 826 530 296
2007 919 596 323
2008 1,025 699 326
2009 1,266 720 546
2010 1,489 875 614

From the above date, the demand from the year 2006 is increasing, due to the fact that

vegetable cake has an experience to the market selling. It started in 2006 and from thereon, the

vegetable cake became well known by many customers. Assumptions are made based on the

survey that we gathered.

PROJECTED DEMAND AND SUPPLY

YEAR DEMAND SUPPLY GAP

2012 1,505 902 603
2013 1,633 927 706
2014 1,797 1,044 753
2015 2,245 1,286 959
2016 2,909 1,673 1,236

The proponents have a 5 years projection of demand and supply. As you can see

on the above table, the projected demand and supply is increasing from the year 2012 up

to 2016.

Channels of Distribution

Momordica Pastries
Walk-in Consumers
Leano Company

Coffee Shops

Consumers
 From our company, which Momordica pastries or LEANO Company, we will distribute

our products to coffee shops, supermarkets, and we will have our own stall in different

malls. And we will put selling area in the production place.

Projected Sales (2012)

Product Selling Projecte Sale per Custome Sale/year Daily Annual

Name Price/Pac d Annual pack a r sales sales

k Demand day consume

per day
Ampalaya 36.96 13490.4 33 25 337260 30492 1126984.32
Cupcake
Ampalaya 35.11 12815.15 33 20 25630.3 23172.6 813589.986
Muffin
Ampalaya 12.50/slice 4562.5 34 15 68437.5 6375 79687.5
cake

PROJECTED SALES INCOME

YEAR Cupcake Muffin Cake TOTAL

2012 189,630 144,876 197,365 655,858

2013 202,256 179,000 233,809 761,281

2014 289,200 191,753 240,178 891,011

2015 345,167 230,643 212,000 986,708

2016 479,895 312,789 279,046 1,362,375

 As you can see the price depends on the size of the cakes and an additional price for an

additional customized cake. The projected sale for the whole year of 2012 is P 655,858 and an

increase of 10% on 2013, 12% on 2014, 12% on 2015 and 15% on 2016.

MARKETING PLAN

The table shows the proposed marketing plan of the business firm from its first year of

operation to the succeeding years. It is direct towards to the specific target market.

In advertising the product, we use leaflets distribution, free food tasting posters, and

even though the use of internet. We also have our sales promotion strategy which gives

customers discount incentives.

TARGET SALES CHANNEL BUDGET

SALES INCOME PROMOTION OF DISTRIBUTION COST
TARGET
YEAR MARKET ADVERTISING

Flyers, food taste, 1 free half rolls Coffee shops,

store advertising for every Grocery Stores,
2012 Everyone P 650,000 P 8,000
personalized Supermarkets
cake.

Flyers, 1 free half rolls

food taste, store for every
Coffee shops,
advertising personalized
2013 Everyone P 760,000 cake. Free 2 Grocery Stores,
P8,000
muffins for Supermarkets
every 1 dozen.

Flyers, food taste, 1 free half rolls Coffee shops,

store advertising, for every Grocery Stores,
discount coupon. personalized Supermarkets
2014 Everyone P 890,000 cake. Free 2 P 9,000
muffins for
every 1 dozen.

Flyers, food taste, 1 free half rolls

store advertising, for every
discount coupon, personalized
Internet advertising cake. Free 2 Coffee shops,
muffins for Grocery Stores,
2015 Everyone P 980,000 every 1 dozen. Supermarkets P 11,000

Discount
coupon.

Flyers, food taste, 1 free half rolls

store advertising, for every
discount coupon, personalized
Internet advertising, cake. Free 2
banners. muffins for
every 1 dozen. Coffee shops,
Grocery Stores,
2016 Everyone P 1,300,000 Discount Supermarkets P 14,000
coupon. 10%
discount for
the last 30 min
closing hours,
Technical Aspect

One of the factors that affect the possibility of success of a certain business is the

location significance and the availability of raw materials in the vicinity. In this study, it

represents the specific description of the product, manufacturing process, the

machineries, the size and location, its layout, supplies and other important matter that is

needed with the proposed business.

BASIC INGREDIENTS

Ampalaya- unique ingredients for our product/added to the basic pastries (cake,

cupcake, muffins) recipe.

Sugar- simply a sweetener, the purpose of sugar in baking is quite complex. One

ingredient adds volume, texture and color. It also acts as a preservative because it

attracts moisture.

Baking Powder- does most of the leavening.

Baking Soda- added to neutralize the acids in the recipe plus to add tenderness and

some leavening.

Vanilla Essence- gives good aroma to our pastries.

Egg- provides leavening; add color, texture, flavor and richness to the batter. They are

very important in helping to bind all the other ingredients together.

Salt- accentuates the flavor of bakes goods.

Milk- is used in baked products to improve texture and mouth feel. The protein in milk

also gives a soft crumb structure in cakes, and contributes to the moisture, colour and

flavour of a baked product. Cakes that contain milk also tend to have a longer shelf life.

Cream of tartar- use to stabilize beaten egg whites by acting as a "volumizer" as well

as making them more tolerant to heat.

All-purpose flour- contributes body and structure, texture and flavor to baked goods.

Ampalaya Chiffon Cake recipe

(Half mixture)
1 ½ cup cake flour
11/2 cup refined sugar
1/2tbsp. baking powder
½ tsp. salt
4 egg yolk
½ cup grated ampalaya
¼ cup oil 4 egg whites
1/8 tsp. cream of tartar

Ampalaya Cupcake Recipe

3 cups cake flour
2 cups sugar
½ cup grated ampalaya
2 tsp. baking soda
1/2 tsp. salt
½ cup and 2 tbsp. oil
2 eggs
1 cup milk (evap)
1 tsp. vanilla

Ampalaya Muffins Recipe

3 cups all-purpose flour

1 cup refined sugar
1 tsp. salt
4 tsp. baking powder
½ cup oil
1 cup milk
2 eggs
1 tsp. vanilla
½ cup grated ampalaya

Sweet Ampalaya Muffins Procedure:

1. Preheat oven and grease muffin pan, or lined with paper cups.

2. Beat eggs and stir in oil and milk, set aside.

3. Mix all dry ingredients. Then, combine with the remaining ingredients. Mix well.

4. Pour mixture on lined muffin pans and bake 25-30 minutes in 350F

Ampalaya Cupcake Procedure:

1. Combine all the dry ingredients. Then, set aside.

2. Combine all wet ingredients.

 3. Mix all ingredients. Mix well.

4. Pour mixture into cup of cupcake and bake 25 minutes in 350F.

Ampalaya Cake Procedure:

1. Sift together flour, salt, baking powder and sugar. Mix together oil, egg yolks,

and vanilla.

2. Combine flour and liquid mixture until smooth whip egg whites, sugar and cream

of tartar until stiff peak.

3. Gently fold in the mixture pour into pan, bake at 350F for 25 min.

Utilities

Needed for the operational of the business shall be the following:

 Telecommunication will be operated by PLDT. The rate is 1499.99.

 The Manila electric Company shall supply electricity (MERALCO). The rate is

8500.00

 MAYNILAD will supply the water. The rate is 3500.00

Waste Disposal

Leano Company shall follow proper waste disposal includes the segregation of garbage

according to its classification, biodegradable from non-biodegradable material. The

waste is to be disposed by the Municipality’s garbage truck thrice a week.

Ventilation

Required inside the Leano Company is to ensure air circulation from area to area. In

addition, supply of necessary air and sustain constant air follow inside the

establishment, the owners will provide air conditioning units and exhaust fan. Good

ventilation systems permit the removal of undesirable odors, smoke and dust. The

simplest ventilation system consists of exhaust fans and air-conditioning system

Ampalaya Muffins (24 servings) 3.79 per servings

Product Composition Cost

3 cups all purpose flour 20.00
1 cup sugar 8.75
1 tsp. salt 0.10
4 tsp. baking powder 4.00
½ cup oil 7.50
1 cup milk 25.00
2 eggs 7.50
1 tsp. vanilla 0.13
½ cup grated ampalaya 18.00
90.98

Ampalaya Chiffon Cake (10 slices) 6.25 per slice

(Half-mixture)

Product Composition Cost

1 ½ cup cake flour 10.00
1 ½ cup refined sugar 13.00
½ tbsp. baking powder 4.00
½ tsp. salt 0.05
4 eggyolks 7.50
½ cup grated ampalaya 18.00
¼ cup oil 8.00
4 egg whites 7.50
1/8 tsp. cream of tartar 2.00
62.05
 Ampalaya Cupcake (24 servings) 4.09 per servings

Product Composition Cost

3 cups cake flour 20.00
2 cups sugar 17.50
½ cup grated ampalaya 18.00
2 tsp. baking soda 2.00
½ tsp. salt 0.05
½ cup and 2 tbsp. oil 8.00
2 eggs 7.50
1 cup milk (evap) 25.00
1tsp. vanilla 0.13
98.18

Raw Materials (Consumption)

Dry Ingredients Per week Per month Per year

All purpose flour 4400.00 17600.00 211200.00
Cake flour 13200.00 52800.00 633600.00
Ampalaya 67500.00 270000.00 3240000.00
sugar 11000.00 44000.00 528000.00
Salt 450.00 1800.00 21600.00
Cream of tartar 121.00 484.00 5800.00
Baking Soda 671.00 2684.00 32208.00
Baking Powder 1647.50 6590.00 79080.00

Wet Ingredients
Veg. Oil 2050.00 8200.00 98400.00
Evap Milk 1259.72 5038.89 60466.73
Egg 920.72 3682.89 44194.73
Vanilla essence 300.00 1200.00 14400.00
103519.94 395958.00 4561416.00

Raw Materials (Purchases)

Dry Ingredients Per week Per month Per year

All purpose flour 3300.00 13200.00 158400.00
Cake flour 15400.00 61600.00 739200.00
Ampalaya 68500.00 274000.00 3288000.00
sugar 11000.00 44000.00 528000.00
Salt 455.00 1820.00 57840.00
Cream of tartar 125.00 500.00 6000.00
Baking Soda 671.00 2684.00 32208.00
Baking Powder 1353.50 5414.02 69968.18
Wet Ingredients
Veg. Oil 1050.00 4200.00 50400.00
Evap Milk 1300.09 5200.35 62404.18
Egg 1093.84 4375.35 25732.41
Vanilla essence 303.00 1212.00 14544.00
104551.43 418205.72 5034336.60

Schedules of Assets

Office Supplies

(Non- consumables)
Description Quantity Unit Cost Total Cost
calculator 1 pc. 479.95 479.95
clipboard 1pc. 93.00 93.00
document file 1pc. 125.75 125.75
stam pad 1pc. 89.99 89.99
sharpener 2pcs. 3.00 6.00
puncher 1pc. 203.85 203.85
stapler 2pcs. 150.00 300.00
Frame (licenses) 2pcs. 175.00 350.00
Total 1648.54

Office Supplies

(Consumables)
Description Quantity Unit Cost Total Cost
ballpen 1 box 54.00 54.00
cash voucher 1 pad 175.80 175.80
columnar pad(14 columns) 1 pad 45.00 45.00
delivery receipt 5 pads 51.25 256.25
folder (long) 6 pcs. 40.50 243.00
ink refill (30 ml) 1 bottle 30.00 30.00
journal 2 pcs. 21.50 43.00
ledger 3 pcs. 24.00 72.00
letter envelope 1 pack 21.50 21.50
paper clips 2 boxes 19.00 38.00
payroll slip 2 pads 22.00 44.00
pencil 1 box 50.00 50.00
pentel pen 3 pcs. 29.75 89.25
record book 2 pcs. 70.00 140.00
rubber bonds 2 packs 24.00 48.00
staple wire 1 box 16.75 16.75
thumb tacks 1 box 9.00 9.00
time card 1 pack 29.00 29.00
Total 1394.55

Total Office Supplies 3043.09

Office

Equipment
Description Quantity Unit Cost Total Cost
Bundy Clock 1 pc. 3000.00 3000.00
Computer Set 1 set 18000.00 18000.00
Total 21000.00
Furniture and Fixtures
Description Quantity Unit Cost Total Cost
Wall Clock 2 pcs. 380.00 760.00
Stand Fan Electric fan 1 pc. 600.00 600.00
Office Chair 3 pcs. 350.00 1050.00
Exhaust Fan 1 unit 1400.00 1400.00
Supervisor’s table 1 pc. 1500.00 1500.00
File Drawer 1 box 500.00 500.00
Total 5810.00

Sanitary Supplies

(Consumables)
Description Quantity Unit Cost Total Cost
Garbage bag (black large/110pcs. 1 pack 175.00 175.00
Garbage bag (clear small/110 pcs. 1 pack 50.00 50.00
Dishwashing sponge 2 packs 45.20 90.00
MOP Head 1 pc. 80.00 80.00
Plastic Disposable Gloves 1 pack 63.00 63.00
Hand Towel 3 pcs. 15.00 45.00
Doormat 2 pcs. 25.00 50.00
Liquid Soap (dishwashing ) 2 gal. 145.00 290.00
Liquid Hand Soap 1 gal. 180.00 180.00
Bathroom Tissue 3 pack 80.00 240.00

Hairnets 20 pcs. 15.00 300.00

Total 1563.00

Sanitary Supplies

(non-

consumables)
Description Quantity Unit Cost Total Cost
Apron 5 pcs. 65.00 325.00
Brooms 1 pc. 50.00 500.00
Broomsticks 1 pc. 15.00 15.00
Dust pan 2 pcs. 55.00 110.00
Floor Mop 1 pc. 38.00 38.00
Pail 1 pc. 40.00 40.00
Potholder Gloves 5 pcs. 25.00 100.00
Toilet brush 1 pc. 43.00 43.00
Toilet pump 1 pc. 36.00 36.00
Toilet sponge mop 1 pc. 10.00 10.00
Garbage container 2 containers 450.00 900.00

(big)
Trash bin 2 containers 329.00 658.00
Tissue holder 1 pc. 35.00 35.00
Total 2810.00

Total Sanitary Supplies 4373.00

Baking Tools and

Utensils
Description Unit Unit Cost Total Cost
Measuring spoon 1 set 816.75 816.57
Stainless steel 1 set 1146.81 1146.81

mixing bowl
Wire whisk 3 pcs. 248.97 746.91
Wooden spoon 3 set 112.00 336.00
Total 3046.29

Machinery and Equipment

Baking Utensils Unit/Quantity price

Aluminum Sheet Pan 1 set 252.00

Measuring Cup 1 set 504.00

Measuring Spoon 1 set 816.57

Wax Paper 1 roll 48.00

Wire Balloon Whip 1 pc. 638.15

Spatula 1 set 336.00

Knife 1 set 215.00

Mixing Bowls 1 set 675.00

Baking Pan Sets 1 set 713.58

Grater 1 set 235.00

Piping Bag 1 set 150.00

Piping Tips 1 set 138.00

438

Total 55.30

Baking Machines and Equipments

Machines Quantity Unit Price Total Amount

oven 2pcs 30000.00 60000.00
chiller 2pcs 25000.00 50000.00
Digital weighing 2 pc. 435.00 870.00

scale
generator 1 unit 45000.00 45000.00
Electric mixer 2 units 573.50 1147.00
refrigerator 1 pc. 15000.00 15000.00
Fire 2 units 1700.00 3400.00

extinguisher
Total 175417.00

Delivery Van Equipment 450000.00

Summary of Assets

Consumables(x6) Non-consumables Total

Office Supplies 8367.30 1648.54 10015.84
 Office Equipment - 21000.00 21000.00
Furniture and - 5810.00 5810.00

Fixtures
Sanitary Supplies 9378.00 2810.00 12188.00
Baking Tools and - 3220.29 3220.29

Utensils
Baking Machine - 175417.00 175417.00

and Equipment
Delivery - 450000.00 450000.00

Equipment
17754.30 658905.83 677651.13

SOCIO-ECONOMIC ASPECT

Government

Lastly, it brings social benefits through the government. With the revenues the government

collects from taxes, duties and licenses paid by the owners of the business, the government

allocates the disbursement of these revenues to different services and projects for

communities.

Economy

In the economy, Momordica Pastries can help in through providing jobs to the job-seekers and

other opportunities in contributing progress in our economy.

Community

Momordica Pastries is brought up in the industry not only to make profit. The business has

objective to help the citizen in our country.

Momordica Pastries is aiming to lessen Filipinos whose not eating ampalaya and help them

giving additional nutrients to their body that ampalaya can give and other problems concerning

the people physical consumption of edible foods etc. Through our ampalaya pastries, we

believe that healthy citizens can make progress in the society.