DIGITAL MARKETING

TRENDS
 SOFT TRENDS:
AFFECTING CHANNELS AND HOW PLAYERS
OPERATE
TREND #1: SHIFT TO ONLINE
Buyers are moving online

90 %
of property
searches are
done online
 And so are sellers
Online Newspaper Broadcast TV Other print Direct mail Cinema Out of home Cable TV Radio Directories Telemarketing

16

14

12
Spending in billion U.S. dollars

10

0
2012 (estimate) 2013 (estimate) 2014 (projection) 2015 (forecast)

Note: United States; 2012 and 2013

Further information regarding this statistic can be found on page 8.

Source: Borrell Associates; Bureau of Labor Statistics; Dun & Bradstreet; ID 245323
TREND #2: SHIFT TO MOBILE
Online marketing increasingly means
mobile marketing
Mobile reach is skyrocketing in SEA
Potential in PH is huge

PH 2nd cheapest
after BD
What does it mean for real estate?
TREND #3: MESSAGING
MOVING FROM SOCIAL TO
BUSINESS CONVERSATIONS
Messaging players are getting into
business transactions
Kakaotalk
 Banking
WeChat  Entreprise
 Online to offline
(delivery…)
 TV
LINE  Taxi
 Payments
 Transactions
 Games
 Companies are adapting

HYATT

 Check
availability
 Ask for details
 Reserve your
room
 Order room
service
Companies are adapting
Are these trends disruptive?
The online version of “X”
The mobile version of “X”
 DISRUPTIVE TRENDS:
AFFECTING THE ROLE OF PLAYERS AND FORCING
US TO ADAPT
TREND #1: VIRTUAL +
AUGMENTED REALITY
VR: Finally a mainstream product?
 China is first here

There was no need for a flight to London. The

buyer toured the property using virtual reality
(VR) goggles at Vanke’s global marketing
centre in Shanghai.
 More disruptive for pre-selling than
resale?
Unreal
51Wofang
Engine
Virtual showrooms
Augmented reality to follow
TREND #2: ARTIFICIAL
INTELLIGENCE
Robots started disrupting
manufacturing
Will AI take our jobs?
A virtual broker?
Combine trends: AI + Messaging
TREND #3: BIG DATA
 Properties collecting data?

3
Data opening the way for new business
models
Is disintermediation a real threat?
 3D printing houses?

So what does my future look like?

So, what will the future of real
estate look like?
How do we prepare,
how do we adapt?