JADE R.

DINOLAN

BSN-4

Jollibee is the largest fast food chain in the Philippines, with over 1,150 stores nationwide. A
dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is
more than all the other multinational brands combined. The company has also embarked on an
aggressive international expansion plan in Vietnam, Brunei, Hongkong, Singapore, Macau, Malaysia, US,
Canada, Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman, Italy and the United Kingdom

JOLLIBEE FOOD CORPORATION

SWOT ANALYSIS

STRENGTH WEAKNESSES OPPORTUNITY THREAT

 Variety of food  Dependence  New  The ever
 Reasonable price on Filipinos products and increasing
 Brand awareness  Fast food services competition
 Five F's - can cause  Growing in the fast-
flavorful,friendliness, obesity economy food
fun, family,flexibility  Product  Online industry
 Customer loyalty offerings market  Consumer
 First food service don’t change  International awareness
companyto be listed often expansion towards
in the  Offer new food quality,
PhilippineStock products and health
Exchange continue to concerns.
 Locally styled food innovate  Loss of
catered to Filipinos market
 Convenient locations share, both
and 24-hour service globally and
in US.