FASHION IN PRINT MEDIA © — ASSIGMENT MAGAZINE CONTENT ANALYSIS ASHIK V REGHU . I FC_3 g® SalELLE UK JULY 2020 EDITIONIn the Beginning there is a story by a London based writer, Octavia Bright about the alzheimer's disease that caused to her father.The disease had taken 10 years of his memory, personality traits etc. She talks about the last thing he aught her before losing his memory and how this affected her family. hen is a feature by Becky Burgam about the famous writer behind the hit show SUCCESSION, Lucy Preble.It talks about many shows written by her like Succession, | hate Suzy, The Sugar Syndrome, A very expensive poison,etc.Also about he awards she received during her career. Next is a feature about how glass and ceramics became wearable art by showing some particular brands like Dior, Alexander McQueen and how they put their crafts and handmade works straight into the runway. hen is a collection of books which give us a fresh perspective and can be read when we have different moods like feeling alone, when you need strength,etc. which includes books like The Harpy, Valentine, The Vanishing Half, etc. Another feature is about a fashion show which tells about he detail and dedication that went into French fashion designer Virginie Viard's first fashion show for Chanel. They call it the most important fashion show on earth, which is the Métiers d'art show which took place in Paris at the end of 2019. Next article is about a writer, broadcaster, and podcaster, Emma Gannon. She reveals why she refuses to be apologetic about her choice to not have children.Another feature is about an editor named Alex holder.He looks back on a career of being professionally successful but having terrible work hours. He talks about his long work hours even after the office time and his inability to enjoy the leave he got. Next is a photo feature showing a collection of summer apparel designs, which is an example of contemporary Art. Cameron Russell models these Sculptural looks. Another feature is about how lockdown changed our looks. It says business of beauty was considered Unstoppable but everything has changed within a short period of time.