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PRODUCING REVIEW FOR FINAl
PRODUCING REVIEW FOR FINAl
COST REPORTS, YO
Week 9
Week 10
Week Elf
Week Zwolf
1) Product placement – coke in scene, product integration – about coke like into plot, branded
entertainment – a company will pay to make some entertainment
2) CC – Attribution, No Derivative, Share Alike, Non-Commercial (Moodle)
3) Moodle
4) “Containers” – ziplock bags and so on shirts, toasters
5) Soft Money – gov money, deferral – make no money, get paid upon product making money,
Friends Family Favours and Fate, Transmedia – storytelling via multiplatform, waterfall is older
(no segregating rights, money trickles down) pool (segregate rights, everyone drinks from water)
hybrid approach –
6) Bootstrapping is self financing
7) Reintermediation – adding a middle man, disintermediation - removing middle man, network
effect – more users more value, advertising – content feels free