CREATE VALUE FROM TECHNOLOGIC INNOVATION

TUTOR:

DANILO CARDENAS

STUDENTS:
XIMENA PASTRANA ORTIZ - ID: 1.118.536.053
DUVAN ALEXI CAMARGO - ID: 1.118.569.275
LUISA FERNANDA MORALES VALERO - ID: 1.118.553.428
LEANDRO EMMANUEL SANCHEZ- ID: 1.115.911404
ANGY FERNANDA RAMIREZ

GROUP NUMBER: 212032_98

OPEN AND DISTANCE NATIONAL UNIVERSITY (UNAD)
VALUATION AND NEGOTIATION OF TECHNOLOGY
DATE: MARZO DE 2020
CITY: YOPAL-CASANARE
 1. INTRODUCTION

During the development of the work, knowledge in handling tools for video and digital
transformation, methods of evaluating real options, computer programs were implemented.
2. OBJECTIVES

3. TABLE OF CONTENTS
1. INTRODUCTION2
2. OBJECTIVES............................................................................................................................3

3. TABLE OF CONTENTS...........................................................................................................4

1. ORIGINAL VIDEO PRESENTATION FOR EACH STUDENT (ACTIVITY 3).....................5

1.1. Luisa Fernanda Morales Valero..........................................................................................6

1.2. Ximena Pastrana Ortiz........................................................................................................6

1.3. Duvan Alexi Camargo........................................................................................................6

1.4. Leandro Emmanuel Sanchez..............................................................................................6

1.5. Angy Fernanda Ramirez.....................................................................................................6

2. YOUTUBE LINK FOR EACH STUDENT (ACTIVITY 4)......................................................7

2.1. Luisa Fernanda Morales Valero..........................................................................................8

2.2. Ximena Pastrana Ortiz........................................................................................................8

2.3. Duvan Alexi Camargo........................................................................................................8

2.4. Leandro Emmanuel Sanchez..............................................................................................8

2.5. Angy Fernanda Ramirez.....................................................................................................8

3. ANALYSIS OF THE TABLE OF ARTICLES FOR EACH STUDENT (ACTIVITY 5)..........9

3.1. Luisa Fernanda Morales Valero..........................................................................................9

3.2. Ximena Pastrana Ortiz......................................................................................................10

3.3. Duvan Alexi Camargo......................................................................................................10

3.4. Leandro Emmanuel Sanchez............................................................................................11

3.5. Angy Fernanda Ramirez...................................................................................................12

4. DIAGRAM DESCRIBING THE JUSTIFICATION FOR RESEARCH ONE PER GROUP

(ACTIVITY 7).................................................................................................................................13

5. REFERENCES (USE APA).....................................................................................................14

 1. ORIGINAL VIDEO PRESENTATION FOR EACH STUDENT (ACTIVITY
3)

Individually, each student of the group must choose one of the following topics and post its
selection in the Collaborative Learning forum:

1. Intangible assets valuation

2. Income approach valuation method
3. Real options valuation method
4. Cost approach valuation method
5. Market approach valuation method

According to the topic selected previously, using the online tool Genially, create a “Video
Presentation” including:

 Student name, date, group number

 Topic Tittle
 Topic Description
 Examples

Only one student per group must work on each topic, it means for example, if one student
selects Real options valuation method, none of the other four students can present the
“Video Presentation” of Real options valuation method, they must choose another topic. In
case a second student present a video related to Real options valuation method, it cannot be
evaluated.

Finally, post the link of the Genially “Video Presentation” on the Collaborative Learning
forum.
1.1. Luisa Fernanda Morales Valero

https://view.genial.ly/5e7bd3000ca2920e35bd41b7/video-presentation-intangible-
assets-valuation

1.2. Ximena Pastrana Ortiz

https://view.genial.ly/5e853ba778f6e10e10cac5a1/video-presentation-genially-sin-
titulo

1.3. Duvan Alexi Camargo

1.4. Leandro Emmanuel Sanchez

https://app.genial.ly/editor/5e7d695705e3d20e6efa3fcc

1.5. Angy Fernanda Ramirez

2. YOUTUBE LINK FOR EACH STUDENT (ACTIVITY 4)

According to the information gathered in Step 1 of the course developing the survey, the
company mentioned some computer programs they use for its activities as a part of the
digital transformation.

In order to understand a software purchase, develop the following activities:

a) Select one of those computer programs mentioned in the survey

b) Imagine that you are working for the technological procurement area of a company
and you need to buy the computer program you selected previously. Search on
internet or other sources to find a quotation to identify:
c) Hand draw a billboard explaining the computer program and the mains aspects to
buy it.
d) Record and post in YouTube a 2 - 3 minutes video where the student appears
himself with the hand draw billboard presenting in English the main aspects to buy
the computer program selected, mentioning:

 Student´s name
 Date
 Name of the computer program
 Main aspects according to the hand draw a billboard
 A conclusion related to how easy is to purchase a computer program for a
Colombian company.

e) Post the YouTube link on the Collaborative Learning forum.

2.1. Luisa Fernanda Morales Valero

https://www.youtube.com/watch?v=Gfjv_lalqGY

2.2. Ximena Pastrana Ortiz

https://www.youtube.com/watch?v=OvYo8WblcZc&t=104s

2.3. Duvan Alexi Camargo

2.4. Leandro Emmanuel Sanchez

https://youtu.be/_LMHRdOqqKc

2.5. Angy Fernanda Ramirez

 3. ANALYSIS OF THE TABLE OF ARTICLES FOR EACH STUDENT
(ACTIVITY 5)
In order to continue developing the diagnosis to understand the situation in Colombian
enterprises of digital transformation, it is important to write a justification for the research.

a) Individually, each student search on internet, newspapers or other reliable sources to

find an article that evidences the problem of digital transformation in Colombian
enterprises
b) Read, analyze the article and complete the following chart:

3.1. Luisa Fernanda Morales Valero

Analysis of the Article Chart

Student name Luisa Fernanda Morales Valero
Article Tittle Colombia is left in digital transformation

Article Image

https://www.portafolio.co/negocios/empresas/transformacion-digital-
References
primero-es-lo-cultural-538421
While most mid-market companies move the country's economy, few are the
business leaders who recognize the relevance of making changes and
Relation of the
evolving digitally as the key to staying competitive.The digital
article with the
transformation in Colombian companies has been well received by some
problem of digital
entrepreneurs, however others have not interacted with this change and
transformation in
therefore have not yet implemented it, this in some way hurts them or rather
Colombian
retracts them from the benefits that can be Acquire with technology, for
enterprises
example, make yourself known through Web pages and with this, provide
your services to a wholesale of companies or clients.
 3.2. Ximena Pastrana Ortiz

Analysis of the Article Chart

Student name XIMENA PASTRANA ORTIZ
Article Tittle ‘Digital transformation was taken seriously in the country’

Article Image

Portafolio magazine (2020) Business: ‘Digital transformation was taken

seriously in the country’
References
https://www.portafolio.co/negocios/empresas/la-transformacion-digital-se-
tomo-en-serio-en-el-pais-538813
Colombia has decided to be a technological country; this transformation is
Relation of the evident in the current government plans, the challenge to enter this new age is
article with the the ability of companies and people to adapt to new information technologies,
problem of digital since we are realistic, it is a matter of transformation and adaptation. The
transformation in companies that decide not to adapt will remain in the past, which is why it is
Colombian necessary to change the chip and learn about these issues of new digital
enterprises technologies, open our minds to learning and open the doors to the digital world
to be part of it and not stay out of this story

3.3. Duvan Alexi Camargo

 3.4. Leandro Emmanuel Sanchez

Analysis of the Article Chart

Student name Leandro Emmanuel Sanchez Rincón
Article Tittle Colombia is left in digital transformation

Article Image

https://www.dinero.com/edicion-impresa/pymes/articulo/transformacion-digital-en-
References
las-empresas-en-colombia/258642
Relation of the The challenge for companies: being online or dying
article with the
problem of digital Companies can explore new technologies that automate processes, achieve higher
transformation in productivity and reach new markets in an efficient way.
Colombian
enterprises The challenge for companies be online or die

Businesses can explore new technologies that automate processes, achieve higher
productivity, and reach new markets efficiently.

The digital transformation in Colombian companies has been well received by

some entrepreneurs, however, others have not interacted with this change and,
therefore, have not yet implemented it, this in some way harms them or rather
retracts them from the benefits that can be obtained with technology. for
example, get to know through web pages and, with this, offer your services to a
 wholesaler of companies or clients.

Directly, the transformation in Colombian companies ceases to live in the past

through manual processes in an increasingly expensive company, applying as an
example the shipment of a product either to the wholesaler or to retail, the client
is no longer satisfied with just receiving it. They want to track the route of your
product, logistics, temperature, humidity and traffic until it reaches its
destination.

Technological solution 'for this case'

You have to understand that the new generations want to have everything on
hand on their cell phone, so they will surely prefer a provider that allows them to
know this data and so that they can invest in internet of things solutions.

A delivery business can initiate its digital transformation plan by systematizing

its accounting and purchasing process. Then move on to an e-commerce line,
then search for your digital marketing strategy and improve your logistics
delivery process.

3.5. Angy Fernanda Ramirez

4. DIAGRAM DESCRIBING THE JUSTIFICATION FOR RESEARCH ONE PER
GROUP (ACTIVITY 7)

Based on the different Analysis of the Article Charts proposed previously and the
information read in activity 6, collaboratively, each group must describe the justification of
finding a solution to the problem of digital transformation in Colombian enterprises,
completing the following Research Justification Description Diagram:

One of the justifications for the digital transformation is due to the

planning of carrying out a control of functions and strategies to
understand the degree of digitization of the different sectors of the
economy, information technology and communications in the
8 ro u p n u m b e r

production processes of the different industrial sectors. .

Global justification
On paragraph maximum 200
words (only one per group)

National justification
On paragraph maximum 200
2 1 2 0 3 2 _ 9G

words (only one per group)

Industrial Engineering
justification
On paragraph maximum 200
words (only one per group)

References
Use APA guidelines
5. REFERENCES (USE APA)

 GHEŢA, I. M. (2017). Theoretical and Methodological Considerations

Regarding the Evaluation of Intangible Assets. (pp 373–376).

 Mc Manus, J. P. (2012). Intellectual Property : From Creation to

Commercialisation: A Practical Guide for Innovators & Researchers. 16.
Valuation of Intellectual Property.

 Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp 84-
87).

 https://www.portafolio.co/negocios/empresas/transformacion-digital-primero-es-lo-
cultural-538421

 Portafolio magazine (2020) Business: ‘Digital transformation was taken

seriously in the country’ https://www.portafolio.co/negocios/empresas/la-
transformacion-digital-se-tomo-en-serio-en-el-pais-538813

 https://www.dinero.com/edicion-impresa/pymes/articulo/transformacion-digital-en-
las-empresas-en-colombia/258642

 Kuada, J. E. (2012). Research Methodology: A Project Guide for University

Students (pp 40-41).