Consumer culture centers social status and identity around consumption of goods and services, creating a relationship between consumers and what they buy. Material possessions represent who we are through status and group affiliation, becoming part of our identity the more we feel we possess them. While consumerism can improve economies through spending, it can also worsen income inequality and place unsustainable demands on resources.
Consumer culture centers social status and identity around consumption of goods and services, creating a relationship between consumers and what they buy. Material possessions represent who we are through status and group affiliation, becoming part of our identity the more we feel we possess them. While consumerism can improve economies through spending, it can also worsen income inequality and place unsustainable demands on resources.
Consumer culture centers social status and identity around consumption of goods and services, creating a relationship between consumers and what they buy. Material possessions represent who we are through status and group affiliation, becoming part of our identity the more we feel we possess them. While consumerism can improve economies through spending, it can also worsen income inequality and place unsustainable demands on resources.
and activities are centered on the consumption of goods and services - It created a particular relationship between the consumer and the goods or services he or she uses or consumes. - It plays role in contributing to the "Father of American psychology” process of identity formation where He wrote the book, Principles in they appropriate the goods they buy Psychology to their self. MATERIAL JAMES BY WILLIAM JAMES CONSUMERISM o William James define material self as an - Consumerism is the theory which objects, people or places which can be states that a country that consumes easily seen or recognized that carry the goods and services in large quantities designation my or mine. will be better off economically. o These are the things that we are the most - It is the human desire to own and deeply affected by because of our obtain products and goods in excess investments of self within these things. of one's basic needs. ADVANTAGES of CONSUMERISM: ROLE OF MATERIAL POSSESSION IN OUR - Improve the economy when they SELF AND IDENTITY consume and spend more in buying - Representation of who we are like our goods. status. - It also leads to more spending and a - The more we believe we possess or better standard of living. are possessed by an object, the more a DISADVANTAGES of CONSUMERISM: part of self it becomes. - Worsen the income inequality - Symbolize and reflect personal between the needs and wants of a characteristics as well as group buyer. affiliation - It will also lead to the excess spending - Reminders and confirmers of our and place heavy demands on Earth’s identity natural resources.