Proforma –II

Government of Khyber Pakhtunkhwa

Planning & Development Department
PROJECT CONCEPT FORM

Sector: Sports, Youth Affairs, Tourism, Archaeology & Museums

Department, Government of Khyber Pakhtunkhwa Peshawar

Sub-Sector: Khyber Pakhtunkhwa Culture and Tourism Authority

Exp. Up to TF Beyond
01 Cost Allocation for 2020-21
June 2020 2021-22
Local Foreign Foreign
Cap Rev Total
200 Nil Nil 100 100 Nil 200
Title of the Proposed Capacity Building - Training Activities and Infrastructure
02
Project Development of PAITHOM

The Tourism Department is committed to provide opportunities to all

segments of society to participate in recreational activities that
promote Tourism at local and regional level. In this connection the
present scheme aims to restore the PAITHOM – Pakistan
Austrian Institute for Hotel Management which
comprises of 26 rooms boutique hotel with conference hall and two
restaurants located at Gulibagh Swat overlooking the river Swat. Established

03 Proponent information in 2001, and started in May 2006 the PAITHOM got fame all over the country
for its unique teaching environment by means of mandatory boarding of 6
months. The present tourism industry needs capacity building and higher
educational degree formal institute. It is therefore planned to get the place in
workable / saleable condition so that it is operationalized either by the public
sector alone, in joint venture with other international similar institutes or
through private sector alone or on PPP mode. It is to for enhancing the
quality of services provided to the tourists through professional
vocational trainings and or higher degree level courses .
The aim is to make up for the destruction of the facility during the
unrest in Malakand region. The restoration of building and appropriate
faculty would enable the tourism sector organizations to utilize the
services of this institute. It would be equipped with all requisite
instrumentation and documentation conceived during the completion
of this institute. Initially on pilot basis the restored institute shall
Goals & Objectives set to
04 operate to assess its potential and line up partners. The data and
be achieved
experience of the pilot phase shall be used to l enable the Tourism
sector to fill in the gaps of the facility and offer better services to
interested individuals , communities or organizations in managing
environmentally sound tourism that is in harmony with our culture
heritage .It shall be open to all those who may be interested to
establish for tourism businesses.
The Federal government operationalized the facility during 2007 later
Rationale for ADP
05 it was devolved to Khyber Pakhtunkhwa after dissolution of the
Funding
Ministry of Tourism in April 2011. The institute structured has been
 destroyed, modified, altered and needs a complete overhaul to
restore to its original condition. The Ecotourism syllabus in
International tourism Development institute of Japan in Tokyo termed
it as south Asian best institute at least for the year 2001-2002 as
printed in their documents. Starting from the original plan of
construction, list of equipment and syllabus all dimensions shall be
restored to original structural design and specifications. It shall be a
center of excellence for future Tourism students. Simultaneously
efforts shall be undertaken to involve the Austrian authorities to make
it a state of the art educational / training facility in this region. PKR200
million is not the exact estimate though it may swell up to additional
amount once all details plans for restoration are in place.
Geographical Coverage
06 (for whole province or Khyber Pakhtunkhwa
specific district/tehsil)
The project is part of the flag ship initiatives of the provincial
government. Once it is operationalized the systematic improvement in
the existing manpower and their services in tourism sector shall
enhance qualitative as well as quantitatively. After pilot phase it may
be offered to the private sector to start up capacity building and
Is the Project aligned higher educational degree courses in Culture Heritage, Tourism and
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with CDS allied fields in a regulated manner. It will highlight to the stake holders
in tourism that the Public sector is committed to make tourism a
source of income generation. It will also provide insights to increase
or decrease in the number of visiting tourists, their rating of improved
services while they are traveling from one site to another. It is in line
with the comprehensive development strategy.
Currently there is no such facility except the Clifton Karachi facility for
short courses and trainings. Its sister facility is present at Malam
Jabba restored through the private sector . The aim is to equip all
Nearest place where tourism manpower with basic minimum knowledge of tourism related
08
similar facility is available matters and to offer higher studies with on hand experiences for
investment in tourism that would become a source of increasing the
revenue for local entrepreneurs, which also would help increasing
domestic tourists to KP.
09 Financial Phasing ( 2- Years ) 1st year Rs.100M 2nd year Rs.100M
The existing manpower may be refreshed here, students may have
higher degrees and local communities would be provided basic
minimum health , hygiene and tourist guide orientations .This implies
Beneficiaries ( type & the existing established businesses, new businesses in tourist spots
10
Number) would be directly or indirectly benefit as far as tourism is concerned.
It is expected the residents and host communities as well as the
tourists are expected to benefit. Similarly the small entrepreneurs
serving the tourists are directly among beneficiaries.
A well equipped training and educational facility for the growing
industry of tourism that is in consonance with local norms would be
revived that may initially be piloted by public sector and based on
Expected output
piloting experience it may be further improved through private public
11 (qualitative &
partnerships. It is expected to facilitate the tourists on immediate
quantitative)
basis. It will be hosting of guests with better services, information and
accommodation with projection of Khyber Pakhtunkhwa as tourist’s
friendly region.
12 Priority (indicate top, Its our first priority to provide Tourist related training and education to
normal or low) to people associated with tourism in existing sites and or new sites
that ultimately may be outsourced . It indicates the commitment of
government to activate private sector participation in tourism that
provides a spring board to those related with tourism and do not have
the means to implement the ideas that they have regarding tourism
besides it helps in disseminating messages on health, hygiene and
cleanliness to the visitors also.