Case: Beau & Arrow Part 1 (Packaging)

Case Prompt: How do I create value when shipping? Help us design our packaging.
Team #: 4 Team Name: Team 4 Section: MKTG300-01

NOTE All packaging must: Fit in a 10”X13” poly envelope, fit the brand of the company, be lightweight, durable, WOW the customer,
and fit the client’s budget. See details on the Case Overview.

Part 1 – Designing the Packaging:

Describe your overall strategy for the packaging. What is your theme or idea?
Use bubble mailers – they are envelopes that are pretty and lined with bubble wrap
Use a customized envelope that is light blue and has the store logo on the outside, that way it looks unique
and more on brand
And the inside is wrapped with nice packing tissue paper

How does your packaging fulfill these requirements listed by the client?
The outside will be the color and it will have the store logo on the packaging and the
inside tissue paper will also have the logo on it

Branding We can seal the gift with a pretty logo sticker/seal and a thank you card for shopping
(How does your packaging fit the we us
Beau & Arrow brand and appeal
to the target market?)

It’ll be pretty and appealing to the demographic of ladies purchasing from the store
and because it is wrapped and packaged really pretty, they will want to tell their
WOW Factor friends about it or post pictures on social media
(How does your idea WOW the
customer and promote word of
mouth?)

The packaging provides a positive unboxing experience and it promotes shopping

happiness and it makes everyone feel like they are unboxing a gift

Repurchase
How does your idea promote
future purchases?

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