BRIEF CASE

Drawer.com.bd is an online retailer company. Drawer runs

Magic Box is an online
their business in Bangladesh. They are the first online retailer in based subscription
service. Which will provide
several kinds of digital
goods to every class of
Bangladesh who wants to open their very own Business brand.
people. In this era of
advanced technology,
people tends to quench
So we have come up with Magic Box, an online based content
their thirst of
entertainment through
internet. So Magic Box is
provider. trying to quench the thirst.
 Magic Box
See The Unseen
We will open a magical window to our subscribers. Where they will find something they have never
witnessed before. There will be a huge collection of latest entertainment content one can ever imagine of.
They can
 We will produce some of our contents by ourselves. We will have our

PRODUCT own production unit and cast. Through which we can bring out our
own magic show. This will also create some job opportunities.

SOURCING
STRATEGY We will buy some of our products from third party creators and use
our own labeling. This will reduce operating costs and we can create
more marketable products in a short period of time.

Along with our own contents, we will publish 3rd party contents. So
we can create a variety among the contents. People will have more
options to choose from. In this way, peoples delectation sources will
never end.
 PRICING STRATEGY of MB

Competitive Setting a price based on what other competitors are charging. To attract new
customers, we should charge less from what the competitors are charging. But at the
Pricing same time the pricing will generate profit.

Value-based Setting a price based on how much the customer believes what we are selling is worth.
In this way consumers will fell that we are giving attention to their needs.
Pricing

Penetration Setting a low price to enter a competitive market and raising it later. This help the brand
pricing to grow and expand.

Matching Pricing according to the targeted consumer base. It is important to realize that pricing
is meant for the consumer not the producer. Pricing will attract some consumer and
Targeted Market turn off some. So pricing according to consumer base is important.

REFERRAL
4 key USPs of Magic Box

The factor or consideration presented by a seller as the reason that one product or
service is different from and better than that of the competition.
 As the users of this service are
" Magic Box" has more hyper
Students, Jobholders and Mass
localized strategy and is focused on
Customer People, the matter of Income Based
Convenient mass-market consumers and offers a
has been thought with more
number of flexible payment options. Based importance.
Payment Like-
Pricing Specially for students, the facilities
System • B-kash/Nagad
of Free Educational Sector Use are
• Debit/Credit card
there.

After an user subscribes the

Any existing subscriber can earn
Channel, she/he: starting from E-
reward by inviting others. This help
All in one book Service, will get to have Audio
Book, Educational Content,
Reward to expand the business and gather
service Entertainment Content such as
public attention.

movies and series - all these things

together.
In a word, all in one service. 🍂
 Targeted Sales
Volume
We will mainly target 3 types of consumers, students, business
professional and general mass. In proportion, 40% of our customers are
students, 35% are professionals and 25% are general mass. Aa we will
use all types of social media like facebook, youtube, Instagram for
promoting our business, we hope to have 5000 customers within 6
months and as we will provide them reward, they'll bring us another
10,000 customers.
So we will have 6,000 students. They'll purchase at least 15 products in a
month. Therefore, in a year totall students will buy 10,80,000 products.
On the other hand, we have 5250 professionals as customers. If one of
them buy 10 products a month, we can sell 6,30,000 products.
And lastly we have 3750 general mass as our customers. And if one of
them purchase at least 5 products in a month, we will have 2,25,000 sales
yearly.
To sum up, we will have at least 19,35,000 sales in a year.
Is it a good Product Market
move to create Magic Box will mainly provide online contents, such as
tv series, movies, short story, e-book. We will provide

an offline sales on demand supply of our contents. Consumers can

enjoy at any time they want by streaming or saving
offline. So if we want to make it available offline it will
channel for only increase our operating costs. For technological
advancements nowadays there are no CD/DVD/Blue

Magic Box? We ray players in the market. As a result it will be more

hard to make our product marketable.

don’t think so.