Product: Memory Zen

Alzheimer and dementia are a general term for loss of memory, language, problem solving and other
thinking abilities that are severe enough to interfere with daily life. Memory Zen is a smart watch
and Siri based concept. It has 24 hours tracking system for location, heart rate and etc. This is
because dementia disease people easily forget where are they, what they did as well as their health
and others. So, by using this smart watch it will be easier for their family member to track down
where they are. The battery also can last long up to 14 days. This is super easy since some dementia
people might stay alone or their family members has a busy schedule. Moreover, they don’t have to
worry about the battery’s percentage.

Target market:

Our target market are mainly the Alzheimer and dementia people and also elder people with
memory problems. Even older people who are not a dementia disease patient could purchase this
smart watch. This is because when they get older, people around them will be afraid of their safety
and health so by using this watch, they could keep a track on them and also be less worry. And this
Siri based smart watch will be the best option for them.

Why new venture:

This industry continues to grow. Because it is very useful for dementia people as well as elderly
people. It has voice interacting in various language such as Malay, English, Chinese and Tamil. It can
be also changed to foreign language. The price will be standard compared to other industries. As
many of us look up for different types of services and may not find everything in one, but this watch
as the common features such as Tracking system 24/7, heartbeat rates, BP rate, voice interaction,
emergency contacts and also important family members contact. So, this is a best option for them
to purchase this watch.

Special feature:

Although the Alzheimer patients can’t live a normal life this would at least less burden them whereas
dementia people have chances to live a normal life. This is because by wearing that watch they can
go out or be at home alone without any worries. 24 hours tracking system and emergency contact is
also stored in the watch such as police, ambulance and important family member. This makes them
to practise a normal daily life without any fears. There will also be an app installed which their family
member can use to have an eye on what they doing, where are they and also their health.

Value:

It is reasonable price compared to different brand. While, discounts will be given for Alzheimer and
Dementia Home. It is also a user friendly watch. This could safe many older people live and also safe
to use.
FEEDBACK:

1. Do we need internet connection at all times to use this device?

- Yes. A sim card will be installed in the watch.

2. How do we track the current location of the person who uses the watch through
smartphones or any other similar device?
- Through smartphone. There will be an app created which would be used by the
guardians or family members of the patient.

3. Is the smart watch waterproof? And suitable to extremely hot weather?

- Yes, it is a waterproof smart watch and also it is suitable for certain temperature.

4. Where can we purchase the smart watch?

- it can be purchased at a Healthcare, Pharmacies as well as certain watch shops. We will
also sell online.

5. Is there only up to a specific distance that can be tracked?

- No, it will track all the distance and location.

6. Who does the watch? Do you do the watch by yourself or get any engineer or mechanical to
do it?
- We will propose this idea to a watch shop or company and they will do it.

The reason of this business idea:

https://www.malaymail.com/news/malaysia/2020/05/31/family-in-serdang-desperately-searching-
for-76-year-old-who-suffers-from-de/1871164