company background company name, what kind of business product or service and mission briefly descride appendix 2 in the front and write for more details refer to appendix 2 break event chart calculate based of the pro forma not nessasary to be 1 yr over more describw how to promote and all if does not has sales no need to describe it let know the status if its prototype or what, explain the challenges, trademark all not nessasary let know the milestone chart last is pro forma, assumption sheet depends on our business assumptions, for an exmaple the economic is good and stuff. it can be anything.
TAKE OUT cover page of Business Plan Economic= operating leverage- forget about it.