CASE PROBLEM 9.

4
STATION WRCH IN RICHMOND
Station WRCH in Richmond, Virginia, is interviewing candidates for the job of news anchor on its 6:00 P.M.
Eyewitness News show. There are three final candidates for the job- June Pawlie, Kellie Cooric, and Tim
Brokenaw. The criteria the station manager will use to make the selection are camera appearance,
intelligence, and speaking ability (or speech). The manager’s pairwise comparisons for the job for each of
these candidates and for the three criteria are as follows:

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Using AHP, determine which candidate the station manager should hire as news anchor.
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ANSWER AND SOLUTION:

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STEP 1: Developing preference with criteria

Appearance
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Anchor Pawlie Cooric Brokenaw Row Average

Pawlie 0.6087 0.6250 0.5385 0.5907
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Cooric 0.3043 0.3125 0.3846 0.3338

Brokenaw 0.0870 0.0625 0.0769 0.0755
1.0000
Table 1. Normalized matrix with row average for the appearance criterion

The row averages in table 1 provide us with Station RWCH’s preferences for the three
candidates for the appearance criterion. The most preferred candidate is Pawlie, followed by
Cooric, then the least preferred candidate, Brokenaw.

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 Intelligence
Anchor Pawlie Cooric BrokenawRow Average
Pawlie 0.1250 0.1000 0.1429 0.1226
Cooric 0.3750 0.3000 0.2857 0.3202
Brokenaw 0.5000 0.6000 0.5714 0.5571
1.0000
Table 2. Normalized matrix with row average for the intelligence criterion

The row averages in table 2 shows that in terms of intelligence criterion, the most
preferred candidate is Brokenaw, followed by Cooric, then the least preferred candidate, Pawlie.

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Speech

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Anchor Pawlie Cooric Brokenaw
Row Average

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Pawlie 0.2222 0.2222 0.2222 0.2222

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Cooric 0.6667 0.6667 0.6667 0.6667

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Brokenaw 0.1111 0.1111 0.1111 0.1111
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Table 3. Normalized matrix with row average for the speaking ability criterion
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The row averages in table 3 shows that in terms of speech criterion, the most preferred
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candidate is Cooric, followed by Pawlie, then the least preferred candidate, Brokenaw.
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These three preference vectors for the three criterion are summarized in a single
preference matrix shown below:
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Criterion
Anchor Appearance Intelligence Speech
Pawlie 0.5907 0.1226 0.2222
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Cooric 0.3338 0.3202 0.6667

Brokenaw 0.0755 0.5571 0.1111
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Table 4. Criteria preference matrix

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 STEP 2: Ranking the criteria

Criterion Appearance Intelligence Speech Row Average

Appearance 0.6857 0.5714 0.7143 0.6571
Intelligence 0.0857 0.0714 0.0476 0.0683
Speech 0.2286 0.3571 0.2381 0.2746
1.0000
Table 5. Normalized matrix for criteria with row averages

Based on the row averages of the normalized matrix above, it shows that the appearance
is the highest-priority criterion of Station WRCH in accepting a news anchor. Speaking ability
ranked second, while intelligence appear to be relatively unimportant in terms of the overall
objective in determining the best candidate to accept for the position as it ranked last.

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STEP 3: Developing an overall ranking

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An overall score for each candidate is computed by multiplying the values in the criteria

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preference vector by the preceding criteria matrix and summing the products as shown below:
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Pawlie = 0.6571(0.5907)+0.0683(0.1226)+0.2746(0.2222) = 0.4576
Cooric = 0.6571(0.3338)+0.0683(0.3202)+0.2746(0.6667) = 0.4243
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Brokenaw = 0.6571(0.0755)+0.0683(0.5571)+0.2746(0.1111) = 0.1181

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Anchor Score
Pawlie 0.4576
Cooric 0.4243
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Brokenaw 0.1181
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1.0000
Table 6. AHP ranking
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Based on the AHP scores, the station manager should hire Pawlie as their new news
anchor for the 6PM Eyewitness News Show, with Cooric ranked second and Brokenaw ranked
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third.

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 AHP CONSITENCY

Criterion Appearance Intelligence Speech Criteria

Appearance 1 8 3 x 0.6571 = 2.0270 / 0.6571 = 3.0847
Intelligence 1/8 1 1/5 x 0.0683 = 0.2053 / 0.0683 = 3.0061
Speech 1/3 5 1 x 0.2746 = 0.8349 / 0.2746 = 3.0405
9.1314 /3 = 3.0438

Consitency Index = 3.0438 - 3 = 0.0219

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Since the consistency index is not equal to 0, Station WRCH is not perfectly consistent.

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Therefore, we should determine the acceptable level of inconsistency by comparing consistency

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index and random index as shown below:

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CI = 0.0219 = 0.0377

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RI 0.58

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The computation above indicates that WRCH’s degree of consistency is satisfactory
because their result of CI/RI is less than 0.10, otherwise, it means that there are inconsistencies.
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