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Academic Version: Pheonix
Academic Version: Pheonix
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $2,000
Stationery etc. $500
Insurance $2,500
Other $5,000
Total Start-up Expenses $10,000
Start-up Assets
Cash Required $200,000
Other Current Assets $0
Long-term Assets $275,000
Total Assets $475,000
Sales Forecast
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Sales
Financial Services $708,000 $1,600,000 $3,000,000 $5,000,000 $10,000,000
$0 $0 $0 $0 $0
Total Sales $708,000 $1,600,000 $3,000,000 $5,000,000 $10,000,000
Table: Personnel
Personnel Plan
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Personnel Expenses Personnel
Personnel $780,900 $1,385,100 $2,220,000 $2,871,300 $4,314,000
$0 $0 $0 $0 $0
Subtotal $780,900 $1,385,100 $2,220,000 $2,871,300 $4,314,000
Personnel
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0
Personnel
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0
Personnel
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0
Start-up Funding
Start-up Expenses to Fund $10,000
Start-up Assets to Fund $475,000
Total Funding Required $485,000
Assets
Non-cash Assets from Start-up $275,000
Cash Requirements from Start-up $200,000
Additional Cash Raised $15,000
Cash Balance on Starting Date $215,000
Total Assets $490,000
Liabilities
Current Borrowing $0
Long-term Liabilities $350,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $350,000
Capital
Planned Investment
Promoters $50,000
Investor $100,000
Additional Investment Requirement $0
Total Planned Investment $150,000
Break-even Analysis
Assumptions:
Average Percent Variable Cost 0%
Estimated Monthly Fixed Cost $7,542
Operating Expenses
Expenses
Payroll $0 $0 $0 $0 $0
Advertising $30,000 $30,000 $80,000 $100,000 $120,000
Travelling $20,000 $20,000 $41,000 $51,000 $61,000
------------ ------------ ------------ ------------ ------------
Total Expenses $50,000 $50,000 $121,000 $151,000 $181,000
% 7.06% 3.13% 4.03% 3.02% 1.81%
Expenses
Payroll $0 $0 $0 $0 $0
Marketing/Promotion $0 $0 $0 $0 $0
Depreciation $30,000 $30,000 $30,000 $30,000 $30,000
Utilities $5,000 $5,500 $6,000 $6,500 $7,000
Insurance $2,500 $2,500 $2,500 $2,500 $2,500
Other $3,000 $3,000 $3,000 $3,000 $3,000
------------ ------------ ------------ ------------ ------------
Total Expenses $40,500 $41,000 $41,500 $42,000 $42,500
% 5.72% 2.56% 1.38% 0.84% 0.43%
Expenses:
Payroll $0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------
Total Expenses $0 $0 $0 $0 $0
% 0.00% 0.00% 0.00% 0.00% 0.00%
------------ ------------ ------------ ------------ ------------
Total Operating Expenses $90,500 $91,000 $162,500 $193,000 $223,500
Profit Before Interest and Taxes ($163,400) $123,900 $617,500 $1,935,700 $5,462,500
EBITDA ($133,400) $153,900 $647,500 $1,965,700 $5,492,500
Interest Expense $29,750 $30,750 $29,263 $25,288 $22,313
Taxes Incurred $0 $18,630 $117,648 $382,083 $1,088,038
Current Assets
Cash $16,345 $13,776 $308,675 $1,635,086 $5,490,439
Accounts Receivable $42,775 $96,667 $181,250 $302,083 $604,167
Other Current Assets $0 $0 $0 $0 $0
Total Current Assets $59,120 $110,442 $489,925 $1,937,170 $6,094,606
Long-term Assets
Long-term Assets $275,000 $350,000 $430,000 $530,000 $780,000
Accumulated Depreciation $30,000 $60,000 $90,000 $120,000 $150,000
Total Long-term Assets $245,000 $290,000 $340,000 $410,000 $630,000
Total Assets $304,120 $400,442 $829,925 $2,347,170 $6,724,606
Current Liabilities
Accounts Payable $7,270 $9,072 $22,965 $46,880 $107,166
Current Borrowing $0 $20,000 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0
Subtotal Current Liabilities $7,270 $29,072 $22,965 $46,880 $107,166
Table: Ratios
Ratio Analysis
Industry
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Profile
Sales Growth 0.00% 125.99% 87.50% 66.67% 100.00% 6.99%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Gross Margin -10.30% 13.43% 26.00% 42.57% 56.86% 100.00%
Selling, General & Administrative
16.98% 8.77% 10.31% 12.01% 13.34% 78.70%
Expenses
Advertising Expenses 4.24% 1.88% 2.67% 2.00% 1.20% 1.17%
Profit Before Interest and Taxes -23.08% 7.74% 20.58% 38.71% 54.63% 3.28%
Main Ratios
Current 8.13 3.80 21.33 41.32 56.87 1.68
Quick 8.13 3.80 21.33 41.32 56.87 1.36
Total Debt to Total Assets 117.48% 94.66% 40.72% 13.93% 5.24% 59.49%
Pre-tax Return on Net Worth 363.41% 435.89% 119.57% 94.56% 85.37% 7.66%
Pre-tax Return on Assets -63.51% 23.26% 70.88% 81.39% 80.90% 18.91%
Activity Ratios
Accounts Receivable Turnover 12.41 12.41 12.41 12.41 12.41 n.a
Collection Days 29 21 23 24 22 n.a
Accounts Payable Turnover 12.41 12.17 12.17 12.17 12.17 n.a
Payment Days 27 27 21 22 22 n.a
Total Asset Turnover 2.33 4.00 3.61 2.13 1.49 n.a
Debt Ratios
Debt to Net Worth 0.00 17.74 0.69 0.16 0.06 n.a
Current Liab. to Liab. 0.02 0.08 0.07 0.14 0.30 n.a
Liquidity Ratios
Net Working Capital $51,850 $81,370 $466,960 $1,890,290 $5,987,440 n.a
Interest Coverage -5.49 4.03 21.10 76.55 244.82 n.a
Additional Ratios
Assets to Sales 0.43 0.25 0.28 0.47 0.67 n.a
Current Debt/Total Assets 2% 7% 3% 2% 2% n.a
Acid Test 2.25 0.47 13.44 34.88 51.23 n.a
Sales/Net Worth 0.00 74.87 6.10 2.47 1.57 n.a
Dividend Payout 0.00 0.00 0.00 0.00 0.00 n.a
General Assumptions
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Plan Month 1 2 3 4 5
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 8.50% 8.50% 8.50% 8.50% 8.50%
Tax Rate 20.00% 20.00% 20.00% 20.00% 20.00%
Other 0 0 0 0 0
Sales Forecast
Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12
Sales
Financial Services 0% $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000
0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000 $59,000
Direct Cost of Sales Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12
Personnel Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Personnel Plan
Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12
Personnel Expenses Personnel
Personnel $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075
Personnel
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Personnel
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Personnel
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Payroll $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075 $65,075
Gross Margin ($6,075) ($6,075) ($6,075) ($6,075) ($6,075) ($6,075) ($6,075) ($6,075) ($6,075) ($6,075) ($6,075) ($6,075)
Gross Margin % -10.30% -10.30% -10.30% -10.30% -10.30% -10.30% -10.30% -10.30% -10.30% -10.30% -10.30% -10.30%
Operating Expenses
Expenses
Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Advertising $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Travelling $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Expenses $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167
% 7.06% 7.06% 7.06% 7.06% 7.06% 7.06% 7.06% 7.06% 7.06% 7.06% 7.06% 7.06%
Expenses
Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Marketing/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Utilities $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417
Insurance $208 $208 $208 $208 $208 $208 $208 $208 $208 $208 $208 $208
Other $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Expenses $3,375 $3,375 $3,375 $3,375 $3,375 $3,375 $3,375 $3,375 $3,375 $3,375 $3,375 $3,375
% 5.72% 5.72% 5.72% 5.72% 5.72% 5.72% 5.72% 5.72% 5.72% 5.72% 5.72% 5.72%
Expenses:
Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Operating Expenses $7,542 $7,542 $7,542 $7,542 $7,542 $7,542 $7,542 $7,542 $7,542 $7,542 $7,542 $7,542
Profit Before Interest and Taxes ($13,617) ($13,617) ($13,617) ($13,617) ($13,617) ($13,617) ($13,617) ($13,617) ($13,617) ($13,617) ($13,617) ($13,617)
EBITDA ($11,117) ($11,117) ($11,117) ($11,117) ($11,117) ($11,117) ($11,117) ($11,117) ($11,117) ($11,117) ($11,117) ($11,117)
Interest Expense $2,479 $2,479 $2,479 $2,479 $2,479 $2,479 $2,479 $2,479 $2,479 $2,479 $2,479 $2,479
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($16,096) ($16,096) ($16,096) ($16,096) ($16,096) ($16,096) ($16,096) ($16,096) ($16,096) ($16,096) ($16,096) ($16,096)
Net Profit/Sales -27.28% -27.28% -27.28% -27.28% -27.28% -27.28% -27.28% -27.28% -27.28% -27.28% -27.28% -27.28%
Expenditures Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12
Net Cash Flow ($49,101) ($13,596) ($13,596) ($13,596) ($13,596) ($13,596) ($13,596) ($13,596) ($13,596) ($13,596) ($13,596) ($13,596)
Cash Balance $165,899 $152,303 $138,708 $125,112 $111,516 $97,920 $84,324 $70,728 $57,133 $43,537 $29,941 $16,345
Current Assets
Cash $215,000 $165,899 $152,303 $138,708 $125,112 $111,516 $97,920 $84,324 $70,728 $57,133 $43,537 $29,941 $16,345
Accounts Receivable $0 $42,775 $42,775 $42,775 $42,775 $42,775 $42,775 $42,775 $42,775 $42,775 $42,775 $42,775 $42,775
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $215,000 $208,674 $195,078 $181,483 $167,887 $154,291 $140,695 $127,099 $113,503 $99,908 $86,312 $72,716 $59,120
Long-term Assets
Long-term Assets $275,000 $275,000 $275,000 $275,000 $275,000 $275,000 $275,000 $275,000 $275,000 $275,000 $275,000 $275,000 $275,000
Accumulated Depreciation $0 $2,500 $5,000 $7,500 $10,000 $12,500 $15,000 $17,500 $20,000 $22,500 $25,000 $27,500 $30,000
Total Long-term Assets $275,000 $272,500 $270,000 $267,500 $265,000 $262,500 $260,000 $257,500 $255,000 $252,500 $250,000 $247,500 $245,000
Total Assets $490,000 $481,174 $465,078 $448,983 $432,887 $416,791 $400,695 $384,599 $368,503 $352,408 $336,312 $320,216 $304,120
Liabilities and Capital Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12
Current Liabilities
Accounts Payable $0 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270 $7,270
Long-term Liabilities $350,000 $350,000 $350,000 $350,000 $350,000 $350,000 $350,000 $350,000 $350,000 $350,000 $350,000 $350,000 $350,000
Total Liabilities $350,000 $357,270 $357,270 $357,270 $357,270 $357,270 $357,270 $357,270 $357,270 $357,270 $357,270 $357,270 $357,270
Paid-in Capital $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000
Retained Earnings ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000) ($10,000)
Earnings $0 ($16,096) ($32,192) ($48,288) ($64,383) ($80,479) ($96,575) ($112,671) ($128,767) ($144,863) ($160,958) ($177,054) ($193,150)
Total Capital $140,000 $123,904 $107,808 $91,713 $75,617 $59,521 $43,425 $27,329 $11,233 ($4,863) ($20,958) ($37,054) ($53,150)
Total Liabilities and Capital $490,000 $481,174 $465,078 $448,983 $432,887 $416,791 $400,695 $384,599 $368,503 $352,408 $336,312 $320,216 $304,120
Net Worth $140,000 $123,904 $107,808 $91,713 $75,617 $59,521 $43,425 $27,329 $11,233 ($4,863) ($20,958) ($37,054) ($53,150)
General Assumptions
Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50%
Tax Rate 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0