3G Technology – Benefits to

the Nigerian Economy

@ NCC Consultative Forum

April 24th 2006

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Agenda
Why 3G
Economic Impact
Deployment options
Solution Overview
Mobile broadband
Conclusion

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 Why 3G

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What is 3G?

3G, or third generation, is the generic term used

for the next generation of mobile communications
systems. The systems will enhance the services
available today and offer multimedia and internet
access and the ability to view video footage.
These services operate at 2100 MHz. (2.1GHz).

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The drivers for 3G Deployment
HSPDA
Voice for
Capacity Relief MARIA
UMTS SHARAPOVA
WINS
Video for Mass
See Video
EDGE
Market
GPRS
Video Calling

Video Messaging

GSM
Video Streaming

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3G Unlocks Mobile Living

3G Gaining Rapid Cost Move To Mobile

Market Controlled Broadband
Traction Network
Deployment

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Premium Services Offering from 3 in the UK

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Enhanced 3G Services: Vodafone Live!

Video calling
Now that Vodafone live! with 3G has arrived you
can make face-to-face video calls. So why just
talk when you can actually see who you're
talking to! Video calling is the next best thing to
being there.
Downloads
News & weather
Finance
Sports news
Lifestyle
Entertainment
Listings
Location services
Travel
…plus open internet access

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 Economic Impact

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Technology Impact on Economy

1. Business
• High Speed Data
• Growth in Business and Services

2. Rural Areas
• Remote Learning
• Telemedicine
• Micro Finance

3. Consumers
• Healthy Competition among operators
• Cheaper Voice services
• Efficient and Effective Data services

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Rural Areas example:

1. Micro Finance
• Ability to sell more products and services
from the rural zones
• Economic empowerment

1. E-learning
• Improve educational capabilities in Nigeria
• Develop sharing culture and knowledge
transfer

1. Telemedicine
• Eradicate major child killers such as Cholera
and Malaria in children –future leaders
• Promote discovery of new methods and
techniques

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 Deployment Options

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 How Are Operators Deploying 3G?
Things that make sense:
Æ Reuse existing 2G sites (Co-Siting).
Æ Concentrate initial deployment in Major Urban Areas. Highways on later phases.
Æ Obviously take advantage of 3G-2G HO to avoid voice calls dropping.
Æ Do not necessarily target contiguous coverage at 384Kbps, requires too many sites.
Æ Offer contiguous coverage at 128Kbps where possible.
Æ Address:
Æ Business users (PCMCIA UMTS cards/PDAs).
Æ Address private users with clamshell phones and services like PPV and Live TV.

…Addressing both
business users…and
mass market…

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 Some Examples of UMTS Coverage Europe
*3G Austria

* Vodafone Germany * T-Mobile Germany

*Vodafone Portugal

* 3G Italy * 3G UK
* Maps obtained in February 2005 from
several operators Websites in the
Internet.

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Possible 3G Rollout Strategy:
Nationwide 2G (+EDGE?) + 3G/HSDPA in key urban locations

Benefits
Æ Offers nationwide data
3G/HSDPA
coverage on 2G layer
Æ 3G + mobile broadband in
key urban areas
Æ HSDPA offers key
differentiator to business
customers

2G (EDGE?)

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Possible Future 3G Expansion Strategy
Nationwide 2G (EDGE?) + Expanded 3G/HSPA + WiMax?

WiMax

Benefits
Æ Offers nationwide data
coverage on 2G layer
3G/HSPA/
Æ 3G + mobile broadband in
key urban areas
Æ HSDPA offers key
differentiator to business
customers
Æ Expand 3G coverage area
Æ SW upgrade to support
2G (EDGE?) HSUPA
Æ Penetrate broadband fixed
wireless access market
where no DSL (+b/haul)

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 Solution Overview

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MOTOROLA’S E2E STRATEGIC VISION
HANDSETS RADIO ACCESS NETWORK CORE NETWORK APPLICATIONS SERVERS

GSM / GPRS / EDGE GSM / EDGE

Lead in transition
Next generation PoC
Best in class HSDPA BS from circuit switch to soft switch for UMTS
capable Node B C IP

Softswitch
Horizon
Maintain RF Focus on application
II
leadership
Mobile enablers
Portfolio
GAMA
GGSN (Middleware
Platform)
App delivery IMS &
app management
PCMOTOROLA’S GAMA
Rich portfolio of STRATEGIC AIMS
U
UMTS handsets Common 2G /
3G Packet Core
2G / 3G
Co-location SGSN
Launch revenue
Launch innovative &
generating
desirable handsets applications
RNC500
0

Horizon 3G Push-to-talk over

Portfolio of lifecycle Grow services
Portfolio Cellular (PoC)
services for UMTS business
busines Softswitch
IP Multimedia SubSystem
UMTS UMTS

Lifecycle Services

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 UTRAN Deployment, some facts….
3G RAN Physical deployment is not much different from 2G:

• Installation (Space/Power/Telecoms/Antennas requirements) very similar, very simple.

• 2G deployment contractors can be easily converted to support 3G deployments.
• Node Bs come calibrated from the factory, C&I tools are available and are simple to use.
• Processes are well known from 2G, learning curves for 3G deployments are much shorter.
The market offers excellent tools for 3G.
• System reliability in 3G much higher compared with the introduction of 2G.

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UTRAN Deployment, some facts…
Like in 2G some critical areas are:
• Clarifying/Getting permissions to expand sites is Key.
• Getting transmission ready may take time 8-12 weeks.
• Shipping and getting equipment through customs can still be a painful process.

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 The Move To Mobile
Broadband

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Rapid Growth already in Broadband Markets

ÆBroadband markets Æ …usage soars

growing…
Fixed broadband market soars… Average time spent online
(per week )

Central & Eastern Europe

1999
2 hours on dial-up
Western Europe

Global
2004
16 hours on
0% 10% 20% 30% 40% 50%
broadband
Broadband Lines Compound Annual Growth 2003-2008 (%)

Source: Pyramid Research “Beyond Broadband Access” (2004) Source: Ofcom “The Communications Market 2004”

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HSDPA opens the door to Mobile Broadband

HSDPA delivers the broadband experience at

1/3 cost of UMTS

ÆPeak ÆRelative
Mobility Network Cost
Speed
Broadband
Performance Æ HSDPA Full 14 Mbps 1
Æ 1x EV-DO Full 2.5 Mbps 1
Æ WCDMA Full 2.0 Mbps 3
HSDPA
Æ 1x RTT Full 307 Kbps 3
Mobility Competitive
Cost Structure Æ EDGE Full 473 Kbps 7
Æ GPRS(CS Full 115 Kbps 20
1-2)

Sources: Qualcomm, Motorola, RCN and other press. 2000

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What is Mobile Broadband and HSDPA?
High Speed Downlink Packet Access (HSDPA)

Æ Compliant to Release 5 of UMTS 3GPP

standard specifications
Æ Reuse existing UMTS infrastructure
Æ Peak network rate of up to 14 Mbps
Æ Peak user rate of 3.6 Mbps with initial
devices
Æ HSDPA and UMTS R99 can coexist on
the same carrier

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Bringing an Enhanced User Experience
Peak Data Downloaded (MegaBytes)

GPRS 80 Kbps

EDGE 238 Kbps

W-CDMA 384 Kbps

DSL 1.5 Mbps

EV-DO 2.4 Mbps

Cable 3.0 Mbps

HSDPA 3.6 Mbps

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0
SMS Email Internet Java Email Music File Video File
Game Attachment Downloads Downloads
Browsing

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Mobile Broadband on the Uplink
High Speed Uplink Packet Access (HSUPA)

Æ Compliant to Release 6 of UMTS 3GPP

standard specifications
Æ Reuse existing UMTS infrastructure
Æ Peak network rate of up to 5.76 Mbps
Æ Sustained sector throughput between 1.5
and 1.8 Mbps
Æ HSUPA, HSDPA & UMTS R99 can coexist
on the same carrier

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Leading Migration Path to Mobile Broadband

OFDM

GSM Family Based

Air Interface

EDGE 3GPP
Evolved
UMTS
OFDM
GSM GPRS UMTS HSDPA HSUPA 4G

802.16e

Proprietary

Higher Data Rate / Lower Cost per Bit2007/8

2004/05

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Motorola AXPT

Taking the best of WiFi and putting into cellular

Cost effective mobile broadband coverage and increased usage in corporate and
consumer markets

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3G Devices Continue To Multiply
•There are now over 300 devices that support Motorola RAZR V3x
UMTS
Æ 25 devices (data cards) support
HSDPA Motorola V975

Æ Around 50 devices support

UMTS and EDGE cards
•‘3’ UK now offers 25 separate handsets plus Motorola A835
additional PCMCIA cards
Æ 6 from Motorola
(illustrated) Motorola A1000

•However, wholesale price of UMTS devices

is still greater than that of comparable GSM
Motorola E1000
device

Motorola C975

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Delivering Differentiated Services for Your
Market
Home Broadband Replacement …. Supplementation ….
ENTERTAINMENT Broadband on the go

Video
Interactive Download Web TV
Games Video Streaming

Internet
Push to X Music
Access

Email Corporate
(+attachments) File Transfer Intranet

Replacement of WiFi Hotspots …. VPN Dial-up …. Hotel and

PRODUCTIVITY Airport Broadband …. Narrowband Handheld Devices

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Who Will Lead the Uptake of Mobile Data ?

Executives and Replacement of

sales WiFi Hotspots,
representatives VPN Dial-up, Hotel
MOTOTECH and Airport
Mobile field
Mobile broadband,
workers
Professionals narrowband
Key verticals such handhelds
as insurance and
real-estate

Students Home Broadband

Single adults and Replacement or
supplementation
MOTOMEDIA young married
…
couples
Mobile Consumers
High-end Broadband on the
consumers and go (WiFi Hotspots,
technophiles Hotel, Airport)

AND AND
+ / OR + / OR +

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Key Lessons Already Learned

ÆSupport for streaming service is essential

ÆUser experience demands that latency is continually reduced

ÆBroadband service demands capacity at RNC and Packet Core

ÆHandsets must support equalizers

Æ1:1 Cell mapping is possible with UMTS

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Motorola Strategies Focused on Delivering
Leadership in LTE
Leadership in
3G Devices
eg: RAZR V3x

Leadership Leadership
in OFDM in IMS
eg: MOTOWi4 eg: PoC, Cable

Leadership in
UMTS Collapsed
Architecture
eg: AXPT

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 Thank You

Adebayo Onigbanjo
Motorola Nigeria

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