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What Is Commercial Art
What Is Commercial Art
Have you ever thought about the logo on the wrapper of your favorite candy bar or the advertisements you see on
billboards and in magazines? Someone designed those images and labels to help sell products. They are examples
of commercial art.
In the most basic sense, commercial art is imagery created for advertising or marketing purposes. Commercial
artists create art used to sell products, like advertisements found in magazines, on social media, and other outlets.
It's art that's mass-produced and meant to sell things, to raise the visibility of products, or to convey a specific
message. Sometimes a book illustration is considered commercial art. Also, you'll sometimes see the term graphic
design, which means using words and images to create advertisements, used in reference to commercial art.
Advertising poster for New York City municipal airports, ca. 1937
Created under the auspices of the Works Progress Administration, a federal program that helped employ artists
during the Great Depression, this poster advertises the ability to travel from two New York City municipal airports.
The clear renderings of two types of airplanes, bold wording, and a simple color scheme create a compelling graphic
that urged customers to consider NYC as the departure point for their travels.