B - Winter Warmth Marketing Strategy Template

Winter Warmth
Marketing Strategy
Template:
DGMMED003 Build and conduct display and
video advertising
10787NAT Advanced Diploma of Digital Marketing
Winter Warmth Marketing Strategy Template: DGMMED003 Build and
conduct display and video advertising
Copyright 2020
 Australian College of Business Intelligence
All rights reserved
Version: 20.0
Date Modified: July 2020
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise without the prior written permission of Australian College of
Business Intelligence.
Disclaimer:
The Australian College of Business Intelligence does not invite reliance upon, nor accept responsibility for, the information it
provides. The Australian College of Business Intelligence makes every effort to provide a high-quality service. However, neither
the Australian College of Business Intelligence, nor the providers of data, gives any guarantees, undertakings or warranties
concerning the accuracy, completeness or up-to-date nature of the information provided. Users should confirm information
from another source if it is of sufficient importance for them to do so.
Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 2 of 11
Developed by: ACBI Approved by: DoS Issued: July 2020 Review: July 2020
Content
1. Introduction........................................................................................................................4
2. Goals...................................................................................................................................5
3. Key Performance Indicators (KPIs).......................................................................................5
4. Target audience...................................................................................................................6
5. Ad formats...........................................................................................................................7
6. Targeting and remarketing strategies..................................................................................8
7. Budget.................................................................................................................................9
8. Schedule............................................................................................................................10
9. Action plan........................................................................................................................11
1. Introduction
Instructions: Briefly summarise the marketing strategy including what products it will promote and what
platforms it will use.
Write your answer here
2. Goals
Instructions: Describe two or more goals for the marketing strategy.
3. Key Performance Indicators (KPIs)

Instructions: Outline two or more Key Performance Indicators (KPIs) for the marketing strategy.
4. Target audience
Instructions: Describe the characteristics of the strategy’s target audience.
5. Ad formats
Instructions: Explain the ad formats your campaign will use. Ensure this includes the use of at least one
TrueView ad format. Your strategy should also include the use of another different ad format.
6. Targeting and remarketing strategies

Instructions: Explain the approaches that will be used for targeting and remarketing.
7. Budget
Instructions: Detail the strategy’s budget, including costs for media spends across different ad types as
well as costs for creative production.
8. Schedule
Instructions: Outline a schedule of when various ads will run.
9. Action plan
Instructions: Detail the actions required for Gorgeously Simple’s display and video campaign, as well as
their timings. Ensure you include milestones for monitoring campaign performance and budget spend.
Answer using the table provided below, adding additional rows as needed.
Action Timeframe
Write your answer here Write your answer here

B - Winter Warmth Marketing Strategy Template

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

B - Winter Warmth Marketing Strategy Template

Uploaded by

Copyright:

Available Formats

Winter Warmth

 Australian College of Business Intelligence

All rights reserved

Date Modified: July 2020

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 2 of 11

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 3 of 11

Write your answer here

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 4 of 11

Write your answer here

3. Key Performance Indicators (KPIs)

Write your answer here

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 5 of 11

Write your answer here

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 6 of 11

Write your answer here

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 7 of 11

6. Targeting and remarketing strategies

Write your answer here

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 8 of 11

Write your answer here

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 9 of 11

Write your answer here

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 10 of 11

Write your answer here Write your answer here

Write your answer here Write your answer here

Write your answer here Write your answer here

Write your answer here Write your answer here

Write your answer here Write your answer here

Winter Warmth Marketing Strategy Template: DGMMED003 Version: v20.0 Page 11 of 11

You might also like